Urban: I can inherit wealth
Chapter 39
August 27, 2018.
When the first ray of sunshine rose in the sky, Jinli, once the largest mobile phone brand in China, was renamed Longteng.
On the same day, 11 wholly-owned enterprises including Jinli Technology, Guancheng Jinming, Guancheng Jinzhong, Guancheng Jinshang, Jingcheng Jinli, and Gangcheng Jinli were reorganized into the new Longteng Group.
What is unexpected is that in just one day, Longteng Group settled all the debts owed by Jin Li in the past.
It also submitted to the Shenzhen Intermediate People's Court of Guangdong Province to withdraw the bankruptcy liquidation application for Shenzhen Jinli Communication Equipment Co., Ltd., and agreed.
What is even more surprising is that Longteng Group‘N+1', more than 5,000 people were laid off, most of whom were middle and senior managers of the former Jinli Company.
In the following days, Longteng Group announced that it would sell its inventory at half price, and as many as 70 million mobile phones were sold to Southeast Asia, Africa, and the Americas, withdrawing a large amount of funds.
It was also on this day that the new Longteng Group CEO Jiang Feng and CFO Min Zhongxing appeared in front of the public.
As for Longteng Group COO Yu Lei, Overseas General Manager Zeng Xianglu, and R&D General Manager Xu Li, everyone knows them because they were once senior managers of Jinli Company........
"Chairman, the inventory has been cleared, and Longteng Group still has 15 billion in liquidity on its books."
In the chairman's office at Longteng Headquarters, Jiang Feng looked respectfully at the lazy young man sitting above him.
It was under Lin Feng's instructions that in just a few days, Fengteng Investment deployed nearly 20 billion, successively settled the debts owed by Jinli and appeased the laid-off workers.
Now Longteng Group is like a radiant new life form
"You did a great job!"
Looking at him deeply, Lin Feng expressed a hint of appreciation.
Indeed, he was able to drastically clean up Jinli's high, middle and low management, completely eliminate the cancer, and rearrange management personnel, allowing Longteng Group to return to normalcy again.
At this point , Longteng CEO Jiang Feng has contributed a lot to
"Thank you for the compliment, Chairman, but it's just that the two major production bases of Longteng and all the major industries under its command are all vacant, which is a bit wasteful."
Jiang Feng glanced at Lin Feng secretly, and couldn't help but say tentatively.
"I've been prepared for this. Hearing this
, Lin Feng’s face did not waver at all, and he said calmly:"Nirvana X exists to seize the mid-to-high-end market from Apple, Warwick, Rice and other brands."
"However, in the low-end market, we cannot stand still."
Ginli has sales channels in more than 40 countries and regions overseas, and has successfully entered the operator systems of 8 countries, most of which are developers.
Not everyone can afford mid-to-high-end mobile phones, like South America , Africa, and Southeast Asia, countries still mainly use low-end mobile phones.
"Chairman, what do you mean?"
If Jiang Feng has some understanding, he still doesn't quite understand.
"Do you know Chuanyin?"
"Are you talking about Transsion Technology, which holds 40% of the market share on the African continent?"
Jiang Feng was stunned for a moment, and then immediately asked.
However, Lin Feng did not answer his question. He just stood up and walked around the office. As he walked, he said:"Transsion Technology launched in 2006 Established in 2016, it owns three mobile phone brands: TECNO, itel, and Infinix, representing low, medium, and high levels respectively. Their sales volume in 2016 reached an astonishing 80 million."
"TECNO, a mobile phone produced for Africans, has three functions: selfie, music, and four-SIM standby, but it can do things that big companies such as Four Star and Sony cannot do."
Speaking of this, Lin Feng couldn't help but paused:"I hope Longteng can learn from Transsion Technology and design a low-end mobile phone suitable for Africa, South America, and Southeast Asia before Nirvana X is released."
"On the basis of consolidating Jinli's original market share, we will expand aggressively. We want the markets occupied by others, and we want even more the markets not occupied by others."
To be honest, Transsion mobile phones don't have much advantages in terms of hardware, and they are not even as good as domestic second-rate brands such as Phantom and OPPO.
However, the most important reason why they can dominate the African mobile phone market is to prescribe the right medicine.
Not only mobile phone production, but also marketing plans.
In these two aspects, Longteng is not weaker than Transsion, and even slightly surpasses it. In terms of R&D, it has four major research institutes, including 1,500 engineers from various countries, and in terms of marketing, it has Yu Lei, a master, can definitely achieve great results by combining the two.
This is also to lay the foundation in advance for the emergence of Nirvana
"yes! I see!"
With excitement on his face, Jiang Feng hurried down to arrange the next move of Longteng Group.
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