Siheyuan: Originally I just wanted to be a little transparent

Chapter 296 Can’t you use yourself as an example?

Speaking of this, Lin Shengli said to Yu Quanzhi solemnly: "So I suggest that the factory that produces this rice cooker be set up in a coastal area, preferably as close to Hong Kong Island as possible."

"Even if this factory is discovered in the end, it can be said that it is an OEM for a company in Hong Kong."

"As long as we don't let the outside world know that the ownership of this rice cooker belongs to our country, it won't stop us from going outside to earn foreign exchange from other countries."

Yu Quanzhi nodded and said, "Okay, I've also written this down. Don't worry, I will actively fight for it with my superiors."

"I think the superiors will definitely adopt your suggestion."

Lin Shengli took another sip of tea, moistened his throat and said, "One more thing, this can be regarded as a disguised promotional advertisement."

"Promotional advertisement?" Yu Quanzhi didn't particularly understand this concept.

"Promotional advertising refers to the form of advertising that directly promotes products or services to consumers."

"Use various channels and methods to appeal to the quality, performance, characteristics, convenience to consumers, etc. of the product to arouse consumers' desire to consume, thereby achieving the purpose of advertising."

"It is traditional advertising whose primary purpose is promotion."

After Lin Shengli explained this concept to Yu Quanzhi, Yu Quanzhi seemed to be even more confused.

Seeing this, Lin Shengli smiled and said: "Brother Yu, let me keep it simple. Let's take your unit as an example."

"You are familiar with the leader of our unit, right?"

"Yeah." Yu Quanzhi nodded.

"Then there must be a leader who has a good relationship with you, right?"

Yu Quanzhi continued to nod.

"Okay, let's talk about a scene."

"One day, you were chatting with the leader of your work unit who you know well and have a good relationship with. The leader accidentally mentioned that they have a new type of rice cooker from Hong Kong Island, which is very good to use."

"At this time, would you be interested in this rice cooker?"

Yu Quanzhi nodded and said: "It should be so. After all, if our family doesn't have this thing, and our family needs it, and the leader who has a good relationship with me uses it well at home, I will definitely give priority to buying the same thing as him."

Lin Shengli also nodded and said: "Okay, then, you can buy this new rice cooker produced in Hong Kong through regular channels. You have been using it at home for a while and it feels very good."

"The next day, you were chatting with a subordinate director with whom you have a good relationship. You happened to hear that the director's home lacked a rice cooker. Would you recommend to him the better rice cooker you use?"

"This is definitely the case. Since it is used at home and it works well, I will definitely introduce it by the way." Yu Quanzhi said.

"Isn't that enough? Think about it, the section chief has subordinates with good connections, and the section chief also has subordinates with good connections."

"Even our clerks, they have good friends."

"If word of this good product spreads, won't the sales of this rice cooker be huge?" Lin Shengli said with a smile.

"But, since our products are so good, why don't we sell them directly to the general public? Isn't their purchasing base and the speed of word-of-mouth spreading much larger than those of us who work in various departments?" Yu Quanzhi A very crucial question was asked.

Lin Shengli smiled and said: "Brother Yu, I won't go into this big science popularization, I will just give a simple example."

"That's it, Brother Yu, I'm going to tell you a very realistic question."

"Let's take a bicycle as an example. This bicycle is very convenient for commuting to and from get off work."

“But if it’s so convenient, why don’t our ordinary families buy one?”

"But look, let's take your company as an example. As long as people who work in your company are not new to work, almost everyone has a bicycle."

"Why is this happening? It involves purchasing power."

"I think you understand this issue without me having to say it."

Yu Quanzhi nodded, indicating that he understood.

But what Yu Quanzhi doesn't understand is why Lin Shengli always uses his unit as an example, why can't he use their steel rolling mill as an example?
Lin Shengli continued: "Well, let's go back to the rice cooker. I calculated the cost of this new type of rice cooker. No matter how cheap we sell it in China, it's probably not much cheaper than a bicycle."

"So, the consumer groups we are currently targeting are mostly people with stable incomes and relatively high income levels."

"Only these people spend their money instead of saving it all the time, so that they can stimulate domestic demand."

"After domestic demand expands, the income of ordinary families in our country will also increase accordingly, and they will slowly be able to afford such things that may seem expensive but are necessities of life..."

"In addition, our country's current power base is also one of the factors that limits the entry of small household appliances such as rice cookers into ordinary people's homes."

"What I fear most about household appliances is unstable voltage and frequent power outages."

"Our Sijiu City is better, but except for a few places, there are frequent power outages or unstable voltage." "Brother Yu, think about it, for an ordinary family, they saved money for a long time and lived frugally before buying He brought home a rice cooker, but it broke down every three days due to electricity problems. You can imagine how frustrated he would be."

"At that time, he will not understand that the problem with the rice cooker is due to electricity problems. He will only think that it is a quality problem with the rice cooker itself."

"Then word of mouth spreads..."

"So, when selling this rice cooker in China, try to sell it to the precise group of people first..."

Lin Shengli talked eloquently about a lot of reasons why he did this.

But there was a reason he didn't say.

That is, he also wants to use a rice cooker. How convenient it would be to have this thing!
In addition, he also wanted to get one for Mr. Su, Liang Ladi, Director Yuan, and everyone he had close connections with.

But there is a prerequisite, and it cannot be exclusive to them.

After all, it can't be that even the big guys don't use it. Lin Shengli should let Liang Ladi, an ordinary front-line welder, use the latest high-tech rice cooker!
If we really do this, Lin Shengli and the others who were the first to use rice cookers will no longer be conspicuous and stand out!
After Lin Shengli finished speaking, he looked at the time and then at the indicator light on the rice cooker, which showed that it had entered the keep-warm state.

So Lin Shengli stood up and said, "This is a mule or a horse. We have to take it out for a walk."

"I have just mentioned so many benefits of this rice cooker, but I don't think you have an intuitive impression."

“After all, hearing is believing, seeing is believing!”

"Now, the first pot of rice from this new rice cooker is ready. Brother Yu, come over and have a taste."

After listening to Lin Shengli's words, Yu Quanzhi also stood up and followed Lin Shengli to the table.

Lin Shengli did not rush to open the lid, but pointed to a green indicator light on the rice cooker and said:

"Brother Yu, come and see, almost three to ten minutes have passed since I put the rice into the pot just now."

"Actually, the rice was already cooked at just 10 minutes."

“When the rice is cooked, this rice cooker will not continue to heat up the rice like an old-fashioned mechanical rice cooker, nor will it slowly become cold if the rice is not turned on for a long time after tripping. "

"It will automatically switch to the keep-warm state. As long as there is power, no matter when you open it to eat, the rice inside will be as hot as when it was cooked out..."

With that said, Lin Shengli opened the rice cooker, took a spoonful of rice and handed it to Yu Quanzhi.

"Well, not bad, steaming hot, soft and delicious." Yu Quanzhi couldn't help but praise after tasting it.

Afterwards, Yu Quanzhi said to Lin Shengli: "Shengli, you are right. Hearing is believing, seeing is believing. Now I have personally witnessed the whole process of cooking with this rice cooker, and I have also tasted the rice cooked by it." Rice, now, I am full of confidence in the future market prospects of this rice cooker..."

"I think that after the superiors have witnessed this whole process, they will be as confident as me in this rice cooker's ability to earn foreign exchange for the country."

Yu Quanzhi came in a hurry and left in a hurry.

When I came, I brought a small bag of rice. When I left, I brought two new rice cookers and a pot of stuffed and fragrant rice.

In addition, there was a pile of relevant information about this new rice cooker in his bag.

With these things, Yu Quanzhi went directly to the office of the head of their commercial department.

After a conversation, the head of the commercial department took Yu Quanzhi and Dongzi to his superiors under the escort of security personnel.

The superiors watched the live demonstration and listened to Yu Quanzhi's report. After tasting the rice cooked by the new rice cooker, they immediately agreed to use this rice cooker as another flagship product to earn foreign exchange for the country in the subsequent Jingqi project. .

According to the superiors' instructions, their Jingqi Project Department will be responsible for the entire process of how to operate this rice cooker in the future. The superiors will provide full support.

After Yu Quanzhi left, Lin Shengli simply tidied up the cubicle and then returned to the office.

After returning to the office, Lin Shengli found Qin Jingru's reply letter on his desk.

Lin Shengli's newspapers and letters were naturally picked up by his secretary Fang Weiguo when he passed by the communication room every day.

Lin Shengli was a little surprised when he saw Qin Jingru's letter.

Originally, he thought that after he replied to Qin Jingru's letter last time, basically there would be no more interactions between him and Qin Jingru.

what?
Was it because his rejection in his last reply was not clear enough?
Or was it that what he wrote was too profound, and Qin Jingru didn’t understand it?
Lin Shengli thought as he opened the letter.

After reading it, Lin Shengli realized that he was overthinking.

In the letter, Qin Jingru expressed her understanding for Lin Shengli's tactful rejection of him. She said that since Lin Shengli has the person she likes, she will not disturb the relationship between the two.

Seeing this, Lin Shengli nodded.

(End of this chapter)