Super Ranch: Brothers come to Africa to farm

Chapter 199 Traditional Brewery Business
The next morning, Wang Lu got up early, took Parker and Lao Wei to the Beer World Cup.

There were more people at the venue today than in the past few days. After all, everyone is looking forward to the final winners of various awards.

There are even many media reporters gathered. As a world-class event held locally, the conclusion of the Beer World Cup will naturally attract them.

It was precisely because of the presence of these media reporters that Wang Lu did not even go on stage to accept the award. Instead, he ordered Parker to accept the award for him. He did not want to appear on the headlines of the local media again.

After all, I have been on the headlines twice in the past few days, so it is better to keep a low profile!
But you can be low-key, but the beer you brew cannot be low-key.

As the most high-profile gold medal in the traditional category of beer, and the winner is a little-known brewery from Africa, it is natural that it cannot escape the keen eyes of the media.

Moreover, the organizing committee spoke highly of this gold medal beer, praising its unique flavor and endless aftertaste, using many adjectives of admiration, making people even more curious about this beer.

Wang Lu also clearly felt that the Beer World Cup had brought fame to the beer he brewed.

Not long after the awards were over, at least seven or eight local North American media swarmed in, wanting to interview this small African winery that miraculously won the gold medal for the first time in the competition, and there were also many well-known celebrities. The brewery owner wanted to meet the man behind the brewery.

They were all very interested in this dark horse from this year's Beer World Cup. The most important thing was that after learning that the owner of this gold medal beer was just a small brewery, many people understood what they were thinking. It would be great if you could buy the recipe and brewing method.

In this matter, it was impossible for Wang Lu to push Parker out. After all, he was a bully and couldn't deal with those manufacturers.

Wang Lu had no choice but to come forward in person and contacted several well-known brewery merchants, leaving his contact information by the way.

He also refused to sell the recipe and brewing method. After all, even if he wanted to sell it, there was nothing he could do. The reason why the beer brewed on the ranch can have such a unique flavor is entirely because the ranch land has been systematically transformed. This is due to the unique flavor of the hops produced.

In fact, I am a beer novice at all. I even rely on automatic brewing machines for brewing. The main thing is that it relies entirely on raw materials, no unique techniques, and no process at all!

However, Wang Lu was very interested in the agency cooperation proposed by these breweries after learning that the output of this beer was limited.

In short, these well-known traditional brewery manufacturers are interested in cooperating with Wang Lu. Wang Lu will be responsible for production and brewing, and they will be responsible for packaging and marketing to create a high-end beer brand.

This may be a good form. After all, in Africa, no matter how good the quality of the beer is or how famous it is, it is of little use. Who are you selling it to?

The local low prices and backward consumption levels destined Wang Lu to be unable to make it his main target.

Traditional beer consumption areas such as Europe and the United States are Wang Lu’s target, especially those high-end people!

After all, our production is limited and we can only take the high-end route.Wang Lu has already had preliminary ideas. He will have to expand the scale of hop planting when he returns. After all, the number of hops produced in the pasture determines the output of beer, but a place suitable for the growth of hops must have water sources, so hops can be grown. There aren't really many places.

This determines that there is an upper limit to the output of self-brewed beer on the ranch. In fact, even if you can grow hops on several hills, the output may not be as good as those of traditional well-known manufacturers.

Therefore, it is destined that the niche and high-end route is the most suitable path for ranch home-brewed beer.

In this regard, these well-known traditional manufacturers have rich experience. Which manufacturer does not have several high-end sub-brands under its banner?
Now the self-brewed beers that Wang Lu brought over came in handy. Wang Lu had not been willing to take them out for the participating beer lovers to taste, in order to use these limited quantities of beer to open the way for those who stayed behind. The traditional manufacturers who provided their contact information each sent a few bottles.

Wang Lu believes that with the quality of his home-brew beer and the endorsement of the Beer World Cup gold medal, there will be a good result.

By the time Wang Lu finished socializing, the morning had passed, and the afternoon was the ceremony for conferring honorary citizen status in Tennessee.

Anderson also personally drove Wang Lu in the luxury SUV and drove all the way to Nashville City Hall, where the award ceremony will be held.

There were already many local media waiting in the venue. Many people also spotted Wang Lu and recognized his identity. Immediately, there was a burst of cheers in the venue. After all, Wang Lu's heroic actions are in the spirit of advocating individual heroism. North America has created a very positive image for him!

"King! You are now a celebrity in Nashville! These cheers are all for you!"

Wang Lu also nodded slightly in greeting, and then Anderson led Wang Lu to meet the other protagonist of today's ceremony, the governor of Tennessee.

"King! This is Mr. Phil. Our governor is very interested in you!"

"Oh welcome, our hero! Thank you for your contribution to maintaining law and order in Nashville. By the way, your two moves are so cool. They even remind me of Bruce Lee. At the same time, I also want to I'm sorry for the injustice you experienced in Nashville, which should not have been the case on my watch."

The governor had a smile on his face and was very friendly in his words and demeanor, which made Wang Lu feel good, and he immediately shook hands with him.

"Mr. Governor, I think my impression of Tennessee is pretty good. I won't change my opinion just because of some individuals. After all, I have also met good people like Mr. Anderson and you!"

Wang Lu's words immediately made Phil Bredesen burst into laughter, and he immediately had a good impression of this young Chinese man.

Immediately, the governor adjusted his clothes and said to the celebrities and politicians gathered in the venue:
"Ladies and gentlemen, let us welcome Nashville's heroes, our honorary citizens!"

Immediately, there was a burst of warm applause in the venue, and Wang Lu accepted the title of Honorary Citizen of Tennessee in this atmosphere.

(End of this chapter)