Recast youth

Chapter 819 A movie that started shooting in advance
Ye Qing said happily: "Thank you, Director Ning."

Zhou Yihang couldn't help laughing when he saw this. Sister Ye Feng used the words "Director Ning" very intelligently, so he said with a smile: "It seems that we are going to get to know one more star."

Ning Hao and Ye Qing didn't understand what they said, but Hou Yao and Ye Feng knew what it meant, especially since Ye Feng was very sensitive. Now Ye Qing has a very good relationship with Zhang Lan. How could he dare to let Zhou Yihang take Kong Jingke's After his name came out, he took the conversation and said to Zhou Yihang and Hou Yao: "You have to stay for a few more days to deal with matters here in Yanjing. I will take Ye Qing to play in Yanjing for a few days before I have to go back to Dongzhou. , School has started over there, and the company there also has some things to deal with."

"It's only August now, doesn't school start in September?" Hou Yao, who has never been to college, asked in surprise.

"You need military training in your freshman year, so you have to enroll one month early."

Zhou Yihang said happily: "I asked you to speak less, but you didn't listen. If you don't speak, it's good. If you speak more, you'll be wrong. Now you're exposed, right?"

"Tch, going to college is a big deal, isn't it?"

Hou Yao immediately retorted, and then suddenly thought that in addition to Zhou Yihang, the other three were also in college. If he was not careful, the attack area would be too wide, and there was a danger of stretching the front, so he immediately added: " Well, it’s really amazing.”

Then several people started talking about the filming of the company's first movie "Crazy Stone". The filming location was in Chongqing. Originally, Ning Hao was a poor investor, so he kept waiting.

Now that there is no shortage of funds, according to Ye Feng's idea, the sooner the photo is taken, the better. Ning Hao himself has no objections and feels eager to try.

Then we talked about publicity.

Now it is different from Ye Feng's previous life. In his previous life, there were various mobile news media, WeChat Moments, major traffic software, and new media to promote movies.

Of course, we now have the awareness to market movies, but the current marketing methods are still limited to schedule marketing. In the previous life, "Crazy Stone" had even less publicity and almost no publicity.

Firstly, Ning Hao is not well-known now, and no one will buy him. Secondly, there are no variety shows that will invite him. If he wants to be on the show, simply discuss with the variety show to produce a special issue for new directors, and then promote it A wave of movies.

Then comes offline promotion.

At that time, "Crazy Stone" was promoted offline. Ning Hao and others spent their own money to invite passers-by to watch the movie. But how big is the country?What effect can such a simple propaganda method have?
However, Ye Feng is a layman after all and has little knowledge of the film industry. The film promotion model in his previous life does not have the same conditions now. After thinking about it, he asked Ning Hao: "What is the main way of promoting films now? What is the proportion of marketing and publicity costs? How many?"

"Typically it's [-] percent of the overall film industry."

After all, Ning Hao has been in the industry for a few years and knows a lot about movie promotion. He told Ye Feng: "It mainly places advertisements on road sections, bus and subway station signs, commercial properties, cinema halls, portals, newspapers and magazines."

Ye Feng heard about the portal and couldn't help but have some ideas.

Hou Yao asked curiously: "Where does advertising cost the most?"

"Bus and subway station signs, hard signs here cost the most money because there is a large flow of people here," Ning Hao replied.

Hou Yao didn't take it seriously. Since he was going to make a movie, he should do it well. He was also a legal person of the company now, so he said: "It doesn't matter. Movies must be publicized before anyone will know about it. No one will know." , it’s useless no matter how good the photos are, just calculate how much the publicity expenses will be, and I happen to be here, Mr. Ye, so I can help you prepare the publicity expenses."

"More than 500 million."

Ning Hao named a number.

"How many?"

When Hou Yao heard the figure of 500 million, he almost suspected that he heard it wrong: "How much money did we invest in this movie? One promotion cost is more than 500 million?" "It costs almost this amount. Think about it, there are many domestic companies There are so many cities and so many movie theaters. If you really want to promote it, 800 million may not be able to stop the car." Zhou Yihang said to Hou Yao.

"My dear, it's not easy to make a movie."

Hou Yao took a sip of tea to calm down. After Ning Hao's popularization, he also understood the movie. He couldn't help but said: "It costs money to make a movie, and it costs money to promote a movie. After it is released, you have to deduct it." 5% film special fund, 3.3% tax, and then theaters and theater chains will take about 50%. We will invest 500 million in film production and 500 million in promotion. We have to sell more than 3000 million to make money back, right?"

Ning Hao was a little helpless. The film industry was indeed like this, and there was nothing we could do about it. The only thing we could hope for was that the box office would be a hit and a big hit, but how many people could guarantee a big hit at the box office?

"I'll try my best to reduce production and publicity costs." Ning Hao said to Hou Yao.

"No need to cut costs."

At this time, Ye Feng, who had been silent, spoke up: "The production cost is based on an investment of 500 million. I will give you 1000 million for publicity. Be sure to promote the film offline for me."

In his previous life, "Crazy Stone" had almost no publicity and sold 3000 million at the box office, so Ye Feng was not worried about the box office of this movie at all. He was just thinking about how to make the movie's box office break through a critical point.

For example, it allowed Ning Hao to join the [-] million yuan box office director club in one fell swoop.

When Ning Hao heard that Ye Feng was going to invest 1000 million in publicity costs, he was excited at the same time, but also worried about the gains and losses. He was excited because the higher the publicity exposure, the higher the box office of the movie, but he was worried about the gains and losses because he was afraid of losing money and disappointing Ye Feng and the others. .

"Will the publicity cost be too much?" At this time, Zhouhang couldn't help but say it. What he said was all money, not numbers. They didn't have Ye Feng's financial resources. 500 million for production plus 1000 million for publicity was equal to him. At least 500 million must be spent, and Ning Hao is still a new director.

"Just 1000 million. We are all our own people and not outsiders. If you don't have enough funds for the time being, I can help you put it down first and write an IOU. You can pay it back to me when you have enough money."

Ye Feng made the decision in one fell swoop. At this time, Yihang and the others did not know that in the next few years, not to mention 1000 million, or even 8000 million, or more than [-] million would be spent on publicity.

"Well, since you want to play a big one, then the two of us will accompany you."

Of course, Hou Yao and the others couldn't ask Ye Feng to advance money. One yard would be the other. Hou Yao said helplessly to Ye Feng: "Brother, we two don't have as strong a foundation as you. Let me tell you, if we lose, I But I have to go to your house to eat. I can’t eat without meat. I’m a meat-loving person.”

"sure, no problem."

Ye Feng laughed out loud and said with a smile: "When the time comes, our company will provide Chinese and Western food, so that you can eat meat until you are tired of it."

At this time, Hou Yao, Zhou Yihang, and Ning Hao, who were worried about money, did not know that because of Ye Feng's sparing no effort in promoting, "Crazy Stone" directly created a box office myth in the film industry when it was released during the Spring Festival at the end of the year. Various records.

As for this, only Ye Feng had a slight prediction in his mind, but he didn't know where the box office limit of "Crazy Stone" would be and what height it would reach in the end.

After discussing the publicity plan, Ye Feng asked Ning Hao: "Now you are preparing to start shooting the movie. Can it be released in time for the Spring Festival this year?"

"enough."

Ning Hao estimated the time and found that there were still more than five months left before the Chinese New Year. The film could be filmed within two months, and then he started working intensively on promoting the film, just in time to release it in time for the Spring Festival.

(End of this chapter)