Recast youth

Chapter 2199 Sunset Industries
Usually bosses have secretaries.

But Ye Feng was an exception. He did not find a secretary. The secretary outside also belonged to Lin Rui. However, after Ye Feng arrived here, Ye Feng was the secretary.

soon.

There was a knock on the office door.

A beautiful female secretary wearing a professional skirt walked in with Li Bing and said to Ye Feng in a professional manner: "Mr. Ye, Mr. Li is here."

"Ah."

Ye Feng nodded, then got up and came to the guest sofa, asked Li Bing to sit down and said, while the secretary helped them make tea, brought it in front of them and left.

Ye Feng looked at the secretary's leaving figure, then smiled and said to Li Bing, "The secretary Lao Wu found is quite good and very professional."

Li Bing said: "In your position and job, having a secretary can save you a lot of trivial matters. Our unit also has a dedicated secretariat."

"What does the secretariat do?"

Ye Feng asked curiously. He had never been a civil servant and really didn't know much about the Secretariat. He asked, "Is it the kind of secretary of the provincial party committee or something like that?"

Ye Feng has read many officialdom novels.

The most common people are the number one secretary, the number two celebrity, etc., so I am quite interested.

"That's the Secretary-General of the Provincial Party Committee. He has a very high position. The highest level can be as high as the department level. Generally, he will be taken away by the secretary wherever he goes. He is assigned to the department level and performs the duties of a secretary."

Li Bing went on to explain: "The secretariat is dedicated to writing speeches for leaders. When I was still at the National Development and Reform Commission, there was a secretary who I always used."

"So it is."

Ye Feng nodded, then talked about business with Li Bing, and asked: "By the way, what do you think of the traditional newspaper industry now?"

“You want to get into the traditional newspaper industry?”

Li Bing is a person with very keen senses. He noticed this as soon as Ye Feng asked. He then took a sip of tea and said, "The current newspaper industry is not very ideal."

Ye Feng said to Li Bing: "Tell me about it."

Li Bing raised his head and said: "The current development of the newspaper industry is not very ideal. It has declined sharply since the first half of last year, and advertising revenue is very poor."

Ye Feng asked: "Is it influenced by the new media on the Internet?"

"Not at all."

Li Bing was from the National Development and Reform Commission and knew these things very well. When he saw Ye Feng's interest, he raised his head and said: "The development of the newspaper industry is unsatisfactory in many aspects. The first is the price increase of newsprint. At present, except for a small number of domestic enterprises, wood pulp and bamboo pulp are used to make paper. In addition, the vast majority of manufacturers have adopted the waste paper deinking process, especially the dependence on American waste paper. Currently, due to the economic downturn in the United States, Canada and other countries, the circulation volume has decreased, and the amount of waste paper has decreased. Therefore, Major domestic newsprint mills that use U.S. waste as their main raw material are facing a rush to buy, which has led to a further increase in the price of waste paper raw materials."

"Newsprint accounts for about 60% of the cost of newspapers, so the increase in newsprint prices has also led to an increase in the cost of newspapers. From last year to this year, the price of newsprint increased from 5000 per ton to 6300 now, an increase of 2300 from the same period last year."

"Coupled with the increasingly severe competition among media, and the new media watching eagerly from the sidelines, the upward trend is very strong, which has diverted a large amount of the original market of the newspaper industry."

At this point, Li Bing paused and said to Ye Feng: "Although it is unlikely that the newspaper industry will disappear in a short time, what can be encountered is that the former iron rice bowl, newspapers have begun to decline, and it is irreversible. If If you want to invest in this industry, you have to be careful.”

Li Bing was reminding Ye Feng with this sentence.

However, Ye Feng and Li Bing have different perspectives. Li Bing wants sustainable development and sustainable profits, while Ye Feng wants the influence of the newspaper industry.

So Ye Feng also told Li Bing his thoughts straight to the point, saying: "It's not very important whether it's profitable or not. I'm planning to acquire a newspaper now, and I want you to participate."

Li Bing reacted quickly. He could tell from Ye Feng's words that Ye Feng had made up his mind. He stopped saying anything and asked instead: "Which newspaper?" "North China Morning Post."

When Li Bing heard the name of this newspaper, he vaguely understood Ye Feng's intentions. It turned out that Ye Feng did not want to make a profit, but wanted to expand his own or the company's influence.

The North China Morning Post is the only newspaper in Hong Kong that is read by Hong Kong people. It is very influential not only in Hong Kong but also overseas.

Ye Feng looked at Li Bing and said: "Since the company was listed in New York, I have become more and more aware of the importance of overseas relationships. This acquisition of the North China Morning Post is a good opportunity."

Li Bing asked: "Fully-owned acquisition?"

"Yes, full acquisition."

Ye Feng nodded.

Li Bing thought for a moment and said: "My suggestion is to acquire 51% of the shares and take control of the North China Morning Post."

Ye Feng became interested and asked, "How do you say it?"

"First of all, to make a newspaper, you must first understand newspapers."

Li Bing explained: "If we acquire them all, we might have to move all the high-level personnel, but we can't find suitable personnel for a while, so we might as well only occupy 51% of the shares of the North China Morning Post, so that we can have both The North China Morning Post's right to speak can save a lot of unnecessary money."

Having said this, Li Bing looked at Ye Feng and said, "In the final analysis, all we want is the influence of the North China Morning Post. 51% of the equity is enough."

I have to say that what Li Bing said touched Ye Feng's heart.

That's right.

Ye Feng can spend all the money to buy the North China Morning Post, but does he know anyone in the newspaper industry?I don’t know him at all, and for a while I really couldn’t find a senior news media person who could go to Hong Kong to take charge.

The most important thing is that Ye Feng thought of another timeline, comparing the investment methods of the two Internet giants.

One is Penguin.

One is Alibaba Company.

Penguin's method of acquiring companies is to invest in shares, that is to say, I buy shares in your company, but I do not interfere with your management rights and let you develop on your own.

But Ali is different.

Alibaba followed the path of buying, buying, buying, and then changing all the senior management of the acquired companies to firmly control them. Everyone knew the results later.

Basically, these companies that were fully acquired by Ali ended up disappearing from the public eye.

Of course, Ye Feng didn't mean to ignore it completely after acquiring the North China Morning Post. He still had to arrange for someone to go to Hong Kong.

And the most suitable person for this person is Li Bing.

Ye Feng himself has great expectations for Li Bing, and letting him join Maple Leaf Media is just a temporary transition. Now that Li Bing is in Hong Kong, it means that Ye Feng has extended a hand from the mainland.

"Come to Hong Kong with me tomorrow."

Thinking of this, Ye Feng raised his head and said to Li Bing.

(End of this chapter)