Recast youth

Chapter 1806 The Story of Endorsement

The woman knew Ye Feng.

But Ye Feng didn't know the woman at all. After searching in his mind for a long time, he couldn't figure out where he had seen her, so he hesitated and asked: "I am Ye Feng, who are you?"

"I am your fan."

When the woman saw that it was really Ye Feng, she was completely excited. She had seen Ye Feng's photos online many times, but she didn't expect that Ye Feng was even more photogenic when viewed up close. Not only was he handsome, but he also had a particularly good figure.

Just like a clothes rack.

Then the woman asked with bright eyes: "Excuse me, can I take a photo with you? I have liked you for a long time. I didn't expect to meet you at the airport today..."

The woman said excitedly to Ye Feng.

"..."

Ye Feng only felt the chirping in front of him. He thought this woman had crossed paths with him somewhere, but he didn't expect that she was a fan like a TV star.

However, Ye Feng had a casual personality and did not refuse the woman's request. It was just a photo taken and it was not a big deal, so he stood up and satisfied the woman's request for a photo.

When the woman saw this, she became even more excited. She quickly took out her mobile phone, then stood next to Ye Feng, with the mobile phone facing her. Then she looked at herself in the camera and felt that she was not cute enough, so she moved closer to Ye Feng.

Then it clicked and I took a picture.

After the woman took the photo, she expressed her gratitude to Ye Feng again and again with great satisfaction.

Ye Feng thought it was over, but when he was about to sit down, he suddenly realized something was wrong. Looking around, almost the entire terminal was surrounded by people.

The look was hesitant at first.

Finally it becomes confirmed.

At this moment, Ye Feng suddenly felt like he had turned into a wild giant panda and was discovered by a group of humans in the wild. They slowly gathered around to visit.

Obviously, their conversation just now was heard by the people around them, and they all discovered that the person invited to take a photo was none other than the founder of Lanshan, who had just completed the listing in New York a few days ago.

So everyone wanted to come over and take a photo with Ye Feng.

Ye Feng couldn't refuse, so he took a group photo with them, but the good thing was that the lounge he was in was a VIP lounge, and there were not as many people as the ordinary waiting lounges outside, otherwise it would have been troublesome.

"I should still buy a private jet."

After taking photos with the people in the VIP room, Ye Feng couldn't help but sigh in his heart, thinking of the Gulfstream aircraft he rented before the New York road show. Originally, he thought about buying an aircraft in his own name and renting it to Lanshan way to cash out. As the chairman of Lanshan, I can also use the plane normally and kill two birds with one stone. However, it was later delayed due to the listing of Lanshan and the purchase of the NBA team Seattle Supersonics.

Now it is impossible not to buy an airplane.

After all, I didn’t give many interviews to the media before, so few people knew me. Now, due to the listing of Lanshan and the celebrity effect of Weibo, too many people know me. I get recognized and sign autographs and take photos wherever I go. It's more troublesome.

When Ye Feng was taking a group photo, Pan Kun had already come back. There were too many people before, and the boss had already agreed to take a group photo with them. After the people dispersed, Pan Kun came over and whispered to Ye Feng: "Mr. Ye, actually you shouldn't agree. I took a photo with them.”

"How to say?"

Ye Feng raised his head. "Look at them."

Pan Kun took a look around and saw that there were either too many or too few people in the VIP room. They were basically all over 30 years old, and some were dressed more formally. He said, "Most of these people come to Yanjing." Bosses or managers who are doing business, or going to other places to do business, first of all, most people will definitely not fly first class casually, because the ticket price is also quite expensive."

Ye Feng nodded when he heard this. What Pan Kun said made sense. A one to three hour flight cost ordinary people more than double their money, but most people were still unwilling to do so.

Seeing Ye Feng nod, Pan Kun continued: "It's fine if you say ordinary people, but these people who run companies can't take photos with them casually. After all, Mr. Ye, you are not an ordinary person now, and it is very likely that someone will take your photo." Photos are used to deceive people or make a fuss. Just imagine, they invite customers to the company, put a photo with you on the wall, and then tell the customer, Ye and I are always good brothers, will the customer be fooled?"

Ye Feng understood what Pan Kun meant.

To put it bluntly, it’s just to take advantage of the heat.

In the short video new media era of the previous life, many people would also try their best to take photos with Jack Ma or anyone else, and finally post them on the wall or put them in the circle of friends to frame their resume.

There was one incident that left a deep impression on Ye Feng. There was a woman who was engaged in micro-business. At an Ali event, when Jack Ma was not paying attention, she stood over and had someone take a photo.

Then she set up a personality for herself, saying that she was a former senior executive of Alibaba. Then in order to break through herself and become an independent woman, she resolutely gave up her position as a senior executive of Alibaba and chose to start her own business.

As long as we work hard, we women can also make a breakthrough.

Because of Jack Ma's group photos, this woman became more and more popular, and more and more people believed in her personality. Finally, the media reported that she was a new generation of inspirational female entrepreneurs in China.

Then, the public relations department of Ali learned about this matter and refuted the rumor, saying that the female micro-businesswoman was not an executive of Ali at all, not even an employee of Ali, and released surveillance footage of Ali's activities at the time.

in monitoring.

When this female micro-businesswoman was about to take a photo with the camera, she suddenly ran to the edge of the crowd in a dress and smiled elegantly at the camera. This misunderstanding caused many people to be fooled.

Thinking of this, Ye Feng also realized that he had been careless. It seemed that he could no longer take photos with strangers in the future, so as not to cause trouble for himself.

Pan Kun was afraid that Ye Feng did not have a clear understanding of the popularity, so he gave Ye Feng a very typical example, about the world-class star Ronaldo endorsing Golden Throat.

In 2003, Ronaldo, who was at his peak, followed his team Real Madrid to China for competition and exchange. During this period, many businesses wanted to invite Ronaldo to endorse their company's products to expand their influence, but the endorsement fee was too high and they had to give up.

At this time, Jiang Peizhen, the founder of Golden Throat, found Ronaldo through many connections. He said that he was a fan of Ronaldo and was willing to pay 30 US dollars for no endorsement, as long as he had dinner with him.

Ronaldo thought about it, is there such a good thing?She agreed, and then at dinner, Jiang Peizhen asked Ronaldo to wear a jersey and take a photo with her for her collection.

It's just that there are five big characters on the jersey: "Golden Throat Lozenge".

The key is that Ronaldo doesn't understand Chinese either.

So the photo of Ronaldo wearing a jersey with "Golden Throat Lozenge" printed on it was printed on countless product packages and promoted on TV. In one fell swoop, Golden Throat Lotion became popular all over the country and became the leader in the industry.

Pan Kun finally said to Ye Feng: "This matter was only discovered at the beginning of this year. Now Ronaldo is suing Golden Throat, but it seems that the lawsuit has not been won."

After Ye Feng listened, he was silent, and then he just felt that the founder of Golden Throat is a bit awesome. He can think of such tricks...

(End of this chapter)