Rebirth: Return to 1991 to be the richest man

Chapter 954: Comparing the two, judging the superior or inferior.
If a large Qiuhai is called a small door or a small household, then other enterprises will simply cease to exist.

Complaints are complaints, Zhuang He followed up and said: "Jiang Hai, I heard that Qiu Hai's benefits are very good!"

Chen Jianghai sighed and began to talk about bitterness.

"Director Zhuang, you don't know something. Qiuhai has invested too much in advertising. Now the color TV industry has undergone major changes, and foreign-funded companies have entered the market one after another. Qiuhai has lost a lot of money."

What Chen Jianghai said was half true and half false, and Zhuang He was stunned for a moment.

Because he had heard about the recent turmoil in the color TV industry.

"Director Zhuang, I am really powerless to pay for this."

After Chen Jianghai finished speaking, he let out a long sigh.

He stared at Chen Jianghai blankly for a few seconds. He originally wanted to say something to comfort him, but Zhuang He came back to his senses immediately.

I was almost deceived by Chen Jianghai.

Does Qiuhai only have one product, color TV?

He also seemed to have heard that Qiuhai's color TV sales had been reduced, and the entry of foreign capital this time would not have much impact at all.

What's more important is that Qiu Hai is now making great efforts in the overseas market. No one would believe him if he said he has not made money.

Zhuang He now wanted something from Chen Jianghai. Although he immediately understood the situation, he was not stupid enough to go and pierce the window paper.

"Jiang Hai, we have something to discuss, we have something to discuss!" Zhuang He smiled and invited Chen Jianghai back to his seat.

Chen Jianghai shook his head resolutely: "There is no need to discuss it. As long as money is mentioned, this matter will not be resolved."

The meaning is obvious, Chen Jianghai wants the exclusive naming rights and is not willing to pay.

Zhuang He was a little frustrated and said quickly: "Jiang Hai, it's settled! If the show you give is good, I will give you the exclusive naming rights directly!"

"Okay, Director Zhuang, you are so generous!"

When Chen Jianghai saw Zhuang He finally relenting, he immediately laughed.

Zhuang He immediately asked: "Now, can you talk about the new show?"

"New show?"

Chen Jianghai frowned and said, "Director Zhuang, is the reward gone?"

Zhuang He wanted to hit the wall after hearing this, but also frowned and asked: "Jiang Hai, isn't this reward enough?"

"This is definitely not enough!"

Chen Jianghai shook his head and said with full of pride, "I can guarantee that this show will have high ratings. You can just place some advertisements at that time. I don't know how much you will make. The compensation is not enough!"

Hearing what Chen Jianghai said, Zhuang He was doubtful and a little expectant at the same time, and asked hesitantly:

"Jiang Hai, are you serious?"

Chen Jianghai smiled slightly and nodded firmly: "Of course I am serious."

If he doesn't have enough confidence, he won't waste time here.

Zhuang He pondered for a moment, very confused.

I don’t know if I should take the gamble.

Then, he thought about King Biao and the rapid development of Qiuhai.

Chen Jianghai never fights an uncertain battle.

Now that he is so confident, he must be sure of it.

"Okay, then tell me what kind of reward you want. As long as the price is not too high, I can agree." Zhuang He asked.

Chen Jianghai said unhurriedly: "It's actually very simple. I'm going to make a documentary for Qiu Hai and I want to ask Director Zhuang for help."

Qiuhai has developed to this point, and corporate culture is the next thing that needs to be paid attention to.

Chen Jianghai wants to let Qiuhai's employees know more about Qiuhai through this documentary.

At the same time, it can also allow the outside world to have an intuitive understanding of Qiu Hai, understand Qiu Hai, and identify with Qiu Hai.Since Qiuhai wants to become a national brand, it must have a good corporate culture.

This is of extremely important significance to the future development of Qiuhai.

Otherwise, Chen Jianghai wouldn't have gone through so much trouble.

Zhuang He couldn't help being stunned when he heard that Chen Jianghai made such a request.

"Of course, Qiu Hai will cover all the food and accommodation for you." Chen Jianghai added.

Uh... In that case, Zhuang He nodded and agreed: "As long as your program has ratings, this request is no problem, I agree!"

"Okay, it's settled." Chen Jianghai agreed happily.

Strictly speaking, Chen Jianghai's request was not particularly difficult for Zhuang He.

CCTV has actually had the idea for a long time to go to the following companies to produce such a program.

Qiuhai Group is actually also among the candidates.

However, this kind of thing involves a variety of interests, and the final candidate has not been decided for the time being.

Now Chen Jianghai has taken the initiative, and there is a program waiting for him that he says can get a lot of ratings. In Zhuang He's opinion, that is the best thing.

"Jiang Hai, we've finished discussing the remuneration, let's talk about the show!" Zhuang He asked eagerly.

Chen Jianghai smiled slightly, and then told Zhuang He about the program he had planned.

Regarding this program, people in the previous life are actually very familiar with it, that is "Moving China".

Every year, CCTV selects ten people who have touched China and tell every Chinese about their deeds.

China has been a land of etiquette since ancient times and has a lot of spiritual civilization that needs to be passed down from generation to generation.

The program "Moving China" was produced under this background.

Regarding this program, Chen Jianghai watched many episodes in his previous life and was very impressed by it.

Quite positive energy and very touching.

Chen Jianghai has also watched many episodes, and was once moved to tears and lamented.

If CCTV can produce this program in advance, the ratings will definitely not be bad.

And this era also needs such positive energy.

Chen Jianghai is also willing to help promote it, and is even willing to pay to commend those role models.

It took about 10 minutes for Chen Jianghai to explain the general content of the program to Zhuang He.

After hearing this, Zhuang He sat blankly on the chair, then slapped his thigh hard, stood up directly, and said excitedly.

"Jiang Hai, your suggestion is really great. How did you come up with it?"

At this moment, Zhuang He looked so excited.

Chen Jianghai smiled slightly, motioned for him to sit down again, and then told Zhuang He about his previous encounter with Fang Junming in Linghai.

Zhuang He was silent for a long time after listening, and then he said: "Jiang Hai, I finally understand why you are so confident in this program."

The core content of this program is to promote some of China's beautiful virtues that have been praised from generation to generation since ancient times.

In this era when people's minds have become impetuous, this kind of program with extremely positive energy is very educational.

In that respect, this is more than just a show.

On a higher level, this is a program that can cultivate sentiment and allow more people to inherit traditional virtues.

Compared with other TV stations' programs, the theme of this program has been sublimated and can serve as a benchmark.

Comparing the two, the high and the low will be judged.

And this is exactly the type of program CCTV needs.

(End of this chapter)