Rebirth: Return to 1991 to be the richest man

Chapter 885 The situation is too embarrassing
"Mr. Chen, I understand what you mean. What else is there to say?"

Ge Wenming nodded, and then asked again.

Chen Jianghai raised his hand and said: "Mr. Ge, an old brand is not an aging brand. Don't blindly pursue new things. The positioning of Meijialiang must be accurate. Don't sacrifice the good for the last."

Ge Wenming looked confused after hearing this, and had no idea what Chen Jianghai meant.

Chen Jianghai didn't say it clearly. I believe the other party will know what this sentence means later.

After Ge Wenming redeemed Meijialiang in his previous life, he was very radical in many decisions.

Especially in terms of products, Ge Wenming believes that Mejialiang's original flagship products, hand cream and facial cream, can no longer afford to revitalize the brand.

With this idea in mind, Ge Wenming began to develop new products.

Ge Wenming changed six product managers one after another. As a result, everyone dug a hole, but did not dig deep.

In this case, not only was manpower and material resources wasted, but the most important thing was that the recovery of Mejialiang was also delayed for a period of time.

This time is actually very precious.

It’s a good time for Meijialiang to get back on its feet.

But opportunities are fleeting, and if you miss them, you miss them.

I believe that with Chen Jianghai’s reminder this time, Ge Wenming, who is holding back his energy, will definitely be able to bring Meijialiang back to the peak position as soon as possible and compete with many foreign brands.

After coming out of Qiuhai Building, Ge Wenming had the illusion that he was in a dream.

Looking at the contract in his hand, Ge Wenming turned around and glanced at the Qiuhai Building behind him.

His eyes moved little by little to the top floor, where Chen Jianghai's office was.

Looking at that place, Ge Wenming did not move for a long time.

"Chen Jianghai, Chen Jianghai, they are like dragons and phoenixes among men!"

Finally, he sighed and praised sincerely, and then turned around and left with great ambition.

……

Three days later, Ge Wenming successfully redeemed the Meijialiang brand from Zhuang Xuan.

This news caused quite a stir that day.

Many people are talking about this matter.

In fact, everyone is like Mingjing. It can be said that Mejialiang is another long-established national enterprise that has been cheated by foreign capital.

Such an effect can be achieved thanks to Chen Jianghai's previous slogan of revitalizing national enterprises.

Now more and more people in China are paying attention to this matter, and their opinions on foreign investment are getting bigger and bigger, creating a lot of resistance.

In particular, the brand Meijialiang has been used by many people and has been widely recognized by the market.

Consumers simply don’t know why. This brand is suddenly no longer available on the market.

Only today did they know that Mejialiang was originally cheated by foreign capital, bought out their brand, then shelved it, and used the original channels to sell its own products.

Under such circumstances, the hidden Meijialiang disappeared from the market for a time.

Of course, many people actually have little hope for Mejialiang's return.

The current cosmetics market has long been divided up, leaving little room for beauty.

If Megalion wants to regain these market shares from others, it will have to work hard.

In the afternoon, an even more exciting content came out.

Qiuhai Group was the driving force behind helping Ge Wenming redeem Meijialiang.

This news was revealed by Ge Wenming in front of the media, so there is no doubt about its authenticity.

Many people were very surprised after seeing this news. They didn't know what Chen Jianghai wanted to do.

You know, Chen Jianghai has the widest investment scope in the industry.

Chen Jianghai has invested in many unrelated companies, and the results have been very good.It can be said that Chen Jianghai is a golden touch. Every project he participates in has never failed and has created considerable brilliance.

Qiuhai itself is in the electrical appliance industry, and subsequently invested in medical care and communications, and even food companies like Jiamei also invested. I don’t know where Chen Jianghai’s focus is.

When Chen Jianghai first made these decisions, many people were waiting to see his jokes.

Soon, these people were slapped in the face one by one by Chen Jianghai.

The industries Chen Jianghai invested in have all developed rapidly.

These industries have now begun to make profits, and some have become leaders in the industry.

Among them, Warwick is developing the fastest.

No one could have imagined that Warwick, which was once on the verge of bankruptcy, would rise so quickly.

Warwick now has orders for switches from most domestic post and telecommunications offices.

At the same time, we also received many orders from abroad.

Although there are not many overseas orders, having them and not having them are two different things.

Being able to get orders from abroad means that Warwick's strength has been recognized internationally.

How many local companies want to go abroad, but unfortunately they have worked hard for many years, wasted a lot of manpower and material resources, and even cannot do so despite the inclination of national policies.

Now, because of Chen Jianghai’s support, it has successfully entered the international market, which is a huge success in itself.

Anyone with a discerning eye knows that under such circumstances, it is definitely not difficult for Warwick to continue to move forward.

Because the above have seen the potential of Warwick, they will definitely provide support at the policy level.

Chen Jianghai's investment this time was not favored by others, mainly because the current situation of Meijialiang was too embarrassing.

It was more difficult than any of Chen Jianghai's previous investment projects.

In fact, to say that its brand power is not good, it was also the leader in the domestic cosmetics industry.

It is a pity that after being acquired by Zhuang Xuan of the United States, it hid in the ice for several years, and its market share was almost completely lost.

The sales volume in a year is only a few million, which is not even comparable to third-rate brands.

In this case, Chen Jianghai was simply wasting money by throwing money into it.

The most important thing is that the brand Mejialiang makes consumable products for daily use.

Consumers are highly dependent on this product.

Whatever brand they used in the past will basically not change much in the future.

Unless the new product can comprehensively surpass the products they used before.

It is not easy to do this.

The market for such daily sales products is usually divided into low-end and high-end markets.

If Megalion starts with low-end products, it will take too long to return to the high-end product market.

It is very unrealistic to directly enter high-end products. After all, the brand appeal and influence are gone.

This embarrassing situation is why most people are not optimistic about Meijialiang.

After Zhang Ruiming saw the news, he didn't know what to say.

If Chen Jianghai was irrational, Qiu Hai would not have developed to where he is today.

But it seems unreasonable to say that Chen Jianghai is rational.

It is no exaggeration to say that Chen Jianghai may have made a decision directly without even conducting market research.

Regarding this point, Ge Wenming made it very clear before.

He went to find Chen Jianghai, who chatted with him for less than half an hour, and then he was willing to invest the money.

(End of this chapter)