Rebirth: Return to 1991 to be the richest man

Chapter 868 It's Just an Appetizer
At this moment, Zhang Ruiming from Haier is also worried and anxious.

He really couldn't figure out one thing.

That's why Qiuhai Refrigerator can rise rapidly in just one year.

Nowadays, Qiuhai can be said to be a national brand in China that no one can ignore.

Zhang Ruiming sat in the office, thought for a while, and finally picked up the phone and dialed Chen Jianghai's number.

"Hello, Mr. Chen, I am Zhang Ruiming from Haier." Zhang Ruiming's opening was very simple.

Chen Jianghai was a little surprised as to why Zhang Ruiming called him at this time.

He smiled slightly and said calmly: "Hello, Mr. Zhang, I have long admired your name!"

This was the first time the two of them spoke, very plainly and concisely.

"Mr. Chen, I heard that you have recently entered a very large refrigerator production line. Congratulations."

Zhang Ruiming said with a smile.

Facing Zhang Ruiming's congratulations, Chen Jianghai was noncommittal.

In his opinion, Zhang Ruiming definitely didn't make this call today just to say these polite words.

"Mr. Zhang, you are a senior in the refrigerator industry. Please give me more guidance in the future."

Of course, Chen Jianghai still said a few words of modesty.

After hearing this, Zhang Ruiming admired Chen Jianghai quite a lot.

In his opinion, this young man is quite low-key and very humble.

Even if this is just a hypocritical politeness, the fact that he is his competitor after all shows that Chen Jianghai is experienced and has deep knowledge.

He knew that the boss of Qiu Hai was less than 30 years old.

It is rare to have such achievements and such a mentality at this age.

Zhang Ruiming said sincerely: "Mr. Chen, you are too humble. Doing business is the same as learning knowledge. Those who are knowledgeable come first."

"Mr. Zhang, ginger is still very old, and the experience of a master chef is also very valuable." Chen Jianghai complimented the other party with a smile.

The two of them had been fighting for a long time, but they never got down to business.

Zhang Ruiming looked at Chen Jianghai like this and knew that if he didn't ask, Chen Jianghai would never ask him what was going on.

This Chen Jianghai is indeed the same as his usual business style, a master who is unwilling to suffer any losses.

"Mr. Chen, do you remember what you mentioned earlier about revitalizing national enterprises?" Zhang Ruiming asked directly.

Hearing this, Chen Jianghai's heart moved.

What Zhang Ruiming said next was presumably the purpose of his proactive call this time.

Chen Jianghai immediately responded and said: "This is natural. I hope Mr. Zhang's Haier can move towards this goal together with our Qiu Hai."

"Mr. Chen, do you think we should discuss this issue between us?" Zhang Ruiming followed.

Chen Jianghai couldn't help but asked curiously: "Oh? I wonder which aspect Mr. Zhang is talking about?"

"Mr. Chen, I think you should know about the recent price reduction of color TVs, right?" Zhang Ruiming asked.

Hearing this, Chen Jianghai already knew what Zhang Ruiming wanted to say.

The price reduction that Zhang Ruiming mentioned started with TCLL.

In order to seize the market with foreign capital, TCLL began to cut prices, fully suppressing the color TV market of foreign-funded enterprises.

Li Dongming, the general manager of TCLL, launched a price war in Beijing for this purpose.

Li Dongming started the price war with a price lower than two-thirds of the price of color TVs in the island country.

Such a decision not only impacted the market of foreign-funded enterprises, but also had a certain impact on Qiuhai's TV.

When facing the media, Li Dongming gave a sensational speech on this matter: "To fight against foreign-funded enterprises, we at TCLL will be the death squads, and I will be the captain of the death squads!"

I have to say, such words are very contagious.

TCLL soon won the sales championship in the color TV market in Beijing.The price war is indeed very effective, and it has successfully defeated foreign-funded enterprises.

At the same time, domestic small businesses were directly knocked out of business by the price war.

Large enterprises are also gritting their teeth and holding on, losing money and making profits. They don't know how long they can last.

In this case, the adverse effects of the price war come out.

Zhang Ruiming naturally does not want this to happen in the refrigerator industry. This is the fundamental reason for his call.

After understanding Zhang Rui's intentions, Chen Jianghai knew what to do next.

"Mr. Zhang, what do you mean?"

Chen Jianghai simply stopped beating around the bush and got straight to the point.

"Mr. Chen, I think we need to be cautious about the price war." Zhang Ruiming said seriously.

Chen Jianghai joked: "Mr. Zhang, for a company as big as Haier, is it still afraid of price wars?"

"Mr. Chen, price wars are not child's play and cannot be started casually!" Zhang Ruiming said nervously for no reason.

Chen Jianghai smiled and said, "Mr. Zhang, you are right."

He naturally knows what the other party is worried about.

Qiuhai Refrigerator can now be said to be a dark horse, causing quite a stir in the refrigerator industry.

As Qiuhai refrigerator production increased, Zhang Ruiming knew that a price war was inevitable.

Once that time comes, other refrigerator companies will be affected.

As for what kind of impact it will have, just look at the color TV industry.

"Mr. Chen, look at the price war in the color TV industry. It's really brutal." Zhang Ruiming sighed.

Chen Jianghai didn't feel much about this.

Is this a fierce price war?
It can only be said that Zhang Ruiming's imagination is too wonderful.

Not until next year will the ultimate price war in the color TV industry begin.

What’s on display right now is just the appetizer.

As for the person who started this battle, it was Changtian Color TV led by Ni Nanfeng.

In that battle, all foreign-funded color TV companies were driven home.

All small domestic color TV companies went bankrupt.

Even those large companies were not immune. Several companies went bankrupt in one fell swoop, and the remaining ones were struggling to hold on and were dying.

It was at that time that Hisense emerged from the price war.

"Mr. Zhang, the strong have always been respected in shopping malls, you should know this." Chen Jianghai said slowly.

Hearing what Chen Jianghai said, Zhang Ruiming's face paled slightly.

Chen Jianghai's intention is obvious, he does not intend to give up the price war.

"Mr. Chen, you said you wanted to revitalize private enterprises. Does this go against your original intention?" Zhang Ruiming couldn't help but ask.

Chen Jianghai asked calmly: "Mr. Zhang, what is being revitalized is strong enterprises. What is the use of retaining enterprises that have no market competitiveness?"

Zhang Ruiming was completely speechless now.

He couldn't refute these words at all.

"Mr. Chen, I hope you can think about it carefully." Zhang Ruiming said weakly.

"Okay, Mr. Zhang, I will consider it." Chen Jianghai agreed casually.

As for the outcome, he already had the answer in his mind.

After Chen Jianghai finished saying this, the call between the two officially ended.

(End of this chapter)