Rebirth: Return to 1991 to be the richest man

Chapter 658: This money is definitely worth spending.

"Mr. Chen, should we also lower the price?" Yue Hongsheng asked.

You must know that Zhong Mingtian's price reduction this time is quite large. One machine has been reduced by one hundred yuan.

If Qiu Hai followed suit and lowered the price, the other party's wishful thinking would be in vain.

Who knew that Chen Jianghai smiled slightly and said, "Why do we need to lower the price?"

Yue Hongsheng was stunned after hearing this: "Mr. Chen, do you mean we won't lower the price?"

"We will definitely not lower the price. Our Qiuhai products are worth this price. Why should we lower them?"

Chen Jianghai asked rhetorically.

Yue Hongsheng frowned, a little worried: "But if we don't lower the price, Chunlan will probably take back the market."

After all, 100 yuan now is enough to influence their shopping decisions for many people.

Chen Jianghai said calmly, "Of course, we can't sit back and ignore it. At least we can do one thing."

"what's up?"

"Place ads."

Chen Jianghai’s idea is to take advantage of this moment to place enough advertisements about Geli in Xijiang.

The content of the advertisement is also very simple, that is, to show consumers the technology and workmanship of Geli in all aspects.

The purpose of this is to tell consumers that Geli's products are worthy of its price.

Yue Hongsheng is a smart man and quickly understood what Chen Jianghai meant.

"Okay, Mr. Chen, I'll do it now!"

……

On May [-]st, Bai Xiaoyue appeared in Chen Jianghai's office.

"Mr. Chen, you are living such a cool life today!"

Bai Xiaoyue looked at the young boss and said.

Before the Chinese New Year, Bai Xiaoyue returned to Xiangjiang with Bai Mingcheng, and did not return to the mainland until today.

Bai Xiaoyue, who has stayed in Xiangjiang for so long, is now like a little bird out of its cage, with just the word freedom written on her face.

Seeing Bai Xiaoyue, Chen Jianghai had a headache. Why was this girl back?

"Why don't you go back to Linghai? Where is your dad?" Chen Jianghai asked.

Bai Xiaoyue pouted and said: "Don't think that I don't know what you are thinking. I tell you that my dad will stay in Pingshan next, and I will still be Qiuhai's manager!"

After hearing this, Chen Jianghai couldn't help but frown. This young lady really didn't want to leave.

"By the way, where is my office?" Bai Xiaoyue asked.

"If you want an office, go find Hongsheng!" Chen Jianghai waved.

Now Chen Jianghai just wants to send Bai Xiaoyue away quickly, and it gives him a headache to see her.

Bai Xiaoyue snorted, "Who is next to you? My office will be next to you."

"Just ask Yue Hongsheng to arrange this." Chen Jianghai replied directly.

Although Bai Xiaoyue is already in her early twenties, she still acts like a child.

If I can't give an explanation, I will keep chirping.

Sure enough, after hearing what Chen Jianghai said, Bai Xiaoyue immediately went to find Yue Hongsheng.

At this moment, the phone on Chen Jianghai's desk rang.

"Jiang Hai, the first batch of Tianfu Cola has arrived at our warehouse."

Chen Shuyao's voice came from the phone.

The last time Chen Shuyao was in Sichuan Province, she followed Chen Jianghai's method and successfully reached a cooperation with Tianfu Cola.

And now, the cooperation between Jiamei and Tianfu Cola has just begun.

"Have the ads been put out?" Chen Jianghai asked next.

Chen Shuyao nodded and said: "Yes, they have been released, but Coke and Pepsi have already entered the domestic market, so I am a little worried."

The acquisition of Tianfu Cola failed, but other soda factories and these foreign-funded enterprises did not give up.

Many soda factories have already agreed to cooperate with foreign capital, and what awaits them will be malicious annexation by foreign-funded enterprises.The only thing Chen Jianghai can do now is to let Tianfu Cola develop and grow as soon as possible and prevent these foreign-funded companies from making money in the country.

As for Chen Shuyao's worries, in addition to worries about foreign-funded enterprises, there is also the cost of recent advertising.

You must know that the cost of this advertisement has basically wiped out all the money Jiamei has made recently.

Without Qiu Hai's support, Chen Shuyao would definitely not dare to do this.

The focus of this advertisement is the cooperation package between Tianfu and Jiamei.

Soon, Jiamei and Tianfu will each launch a set meal.

Tianfu's set meal is a bottle of Coke and a bucket of instant noodles, and the price is set at three and a half yuan.

You must know that the normal price of a bucket of instant noodles is three yuan, while the price of a bottle of Tianfu Coke is one yuan and a half.

In this way, it is equivalent to a dollar cheaper, and you can eat and drink, which is a very affordable and delicious combination.

As for Jiamei, there are many combo packages.

Both barreled instant noodles and packaged noodles can be paired with Tianfu Cola.

At the same time, Jiamei also launched a special package, a box of instant noodles and a box of Tianfu Coke, the price is only 50 yuan!
The number of specifications in one box is twelve, which means a full ten yuan savings!

This time, in addition to newspapers and television, Chen Jianghai also sent people to rural areas to paint slogans.

At present, the domestic township market is still blank.

Jiamei can definitely take advantage of this opportunity to capture this market.

Of course, Chen Jianghai knew that the more important market had to be in the city.

If we only focus on the rural market, it will be a bit difficult to encircle the cities from the countryside in the future.

At the same time, this will also give urban consumers the idea that Jiamei's quality is low.

Once consumers form this concept, it is very difficult to change it.

Chen Jianghai specifically told Chen Shuyao that the rural market cannot be ignored, but the urban market is their main battlefield.

"Okay, Jiang Hai, I understand, what else can you do?"

After thinking for a while, Chen Jianghai said: "You must set a brand culture for Jiamei as soon as possible."

"Brand culture? What is it?" Chen Shuyao asked with some confusion.

You must know that the current instant noodle market, even if it is unified, has not formed its own brand culture.

If a brand wants to last for a long time, brand culture is a very important factor.

Chen Jianghai had already thought about the answer to this question and said directly: "Your positioning is health!"

"No matter what it is, as long as it is related to health, consumers will definitely care about it. What Jiamei needs to do is to associate the word health with Jiamei."

"By then, when consumers think of buying instant noodles, the first thing they think of is Jiamei."

"Okay, I got it!"

Chen Shuyao nodded in response.

According to Chen Jianghai's opinion, this time Jiamei's advertisement also has the word "health" in the entire text.

At the same time, Chen Jianghai also asked Jiamei to organize a scratch-a-prize event.

Inside each bucket of instant noodles, there is a scratch-off winning ticket.

The first prize, a Qiuhai DVD; the second prize, a Qiuhai refrigerator...

The smallest prize is another bucket. This kind of promotion method can effectively drive the market.

Moreover, these prizes are all products produced by Qiu Hai himself, which is equivalent to helping Qiu Hai advertise in disguise.

Spending a penny on two kinds of advertising is definitely money well spent.

In this battle, Chen Jianghai's purpose is very clear, which is to completely defeat Tongyun!
At the same time, this can also increase the sales of Tianfu Cola and achieve the purpose of competing with foreign companies.

Chen Shuyao admired this method of killing two birds with one stone.

After the two chatted for a while, they hung up the phone.

Now everything is ready, just waiting for the product to be launched.

(End of this chapter)