Rebirth: Return to 1991 to be the richest man

Chapter 2776

Inside the Qiuhai Group headquarters.

A meeting on LCD TV pricing is being held.

As the leader of this meeting, Wu Xin from the R&D department provided three prices, which also triggered heated discussions among various departments.

The LCD TV product has attracted much attention. Currently, many domestic consumers have learned about this product through the Canton Fair and are already looking forward to the launch of their LCD TV by Qiuhai Group.

This can be regarded as a reform in the home appliance industry. After all, the previous big-headed TVs have been transformed into thinner and lighter LCD TVs. Such novel products are eye-catching.

Currently, the only LCD TV developed by Qiuhai Group is the 32-inch model, but there are three pricing options for this product.

"Everyone, today we are mainly discussing the pricing of LCD TVs. I would like to express my opinions first."

Wu Xin cleared his throat and then began to express his opinions.

According to the cost accounting conducted by their R&D department, the production cost of this LCD TV is controlled at around [-] yuan, so once the LCD TV is launched, the price of this product cannot be lower than [-] yuan.

"According to our calculations, the minimum price of LCD TVs is [-] yuan. This number is the best sales figure we calculated based on costs, and it is just enough for us not to lose money."

Wu Xin said slowly, and he distributed a copy of the cost report to everyone, which gave everyone a clearer understanding of the production costs of LCD TVs.

The first price was [-] yuan. This figure was relatively reasonable, but it was opposed by everyone.

Qian Hongjun from the marketing department was the first to object to the price.

"Director Wu, isn't this price a little too low?"

Qian Hongjun frowned and said that everyone in their marketing department also had the same opinion. Most of the color TVs on the market currently are in this price range. If the LCD TV is set in this range, it will indeed be very competitive and can quickly seize the market. market.

But in people's minds, a novel product like LCD TV itself represents an innovation in color TV. If the price is set too low, it will appear to be a bit inferior.

"Yes, you can buy an ordinary color TV at this price. Why are our LCD TVs so cheap?"

"As a consumer, if I saw an LCD TV that was so cheap, I would definitely not buy it."

"According to our survey, each LCD TV in the island country costs more than [-] yuan. Our price is indeed too low."

Everyone agreed in unison that the price was too low.

Wu Xin also nodded. This was just his first price, and then Wu Xin reported his second price.

"Everyone thinks it's too low, right? In fact, as a high-end product, our LCD TV itself has great advantages. Its color display, high-definition picture, etc. are our core selling points. Our second The price is [-] yuan, which takes into account the brand effect of our Qiuhai Group."

After listening to Wu Xin's words, everyone finally recognized it a little bit.

The price of [-] is more expensive than ordinary color TVs, but it is generally on the same level as LCD TVs in island countries. The price is relatively reasonable, but Qian Hongjun still thinks it is too low.

"If you ask me, even if this product is priced at 1 yuan, I can still sell it. Director Wu, don't be bolder."

Qian Hongjun said with a smile.

The people in their marketing department are not afraid of difficulties, not to mention that now that they have such an excellent product, why should they be timid and dare not set a price?
As people from the headquarters of Qiuhai Group, Qian Hongjun and others have always been envious of Oriental Communications Company's ability to make money.

We know that the price of a Forerunner V3 mobile phone is as high as 1 yuan. Why can't their Qiuhai Group's home appliances be high-end?Now Qiuhai Group has fully reduced its market share and expanded into Southeast Asia.

This has caused the people in the marketing department to lose some of their vested interests. After finally having an excellent product like LCD TV, Qian Hongjun and others were thinking of making a fortune.

Listening to everyone's argument, Chen Jianghai and Yue Hongsheng looked at each other. Neither of them expressed their opinions just now.

"Mr. Chen, do you think it would be better to set the price higher?"

Yue Hongsheng asked. In fact, from his point of view, he also hopes that the price of LCD TVs can be set higher.

This product is highly anticipated and will definitely cause a big buzz once it is launched, so the higher price will not hurt.

But Chen Jianghai shook his head. He did not want LCD TVs to be priced too high.

"Everyone, please listen to what Mr. Chen has to say. For the final pricing, we must listen to opinions from many aspects."

Wu Xin was quite helpless. His prices were said to be too low for two consecutive times, which really made him a little bit difficult. As a research and development staff, he himself had a headache in terms of pricing.

"Okay, thank you for your hard work, Director Wu."

Chen Jianghai slowly stood up and glanced around the crowd.

The conference room suddenly became quiet, and everyone was waiting for Chen Jianghai to speak.

After all, Chen Jianghai is the one who makes the final decision. No matter what the price is, Chen Jianghai has to pass it.

“The discussion just now was very good, but overall, the pricing is definitely too low.”

Chen Jianghai summarized the discussion just now, and then said slowly, "But I think the price of five thousand six is ​​very suitable."

After hearing Chen Jianghai's words, Qian Hongjun and others reacted immediately.

"Mr. Chen, I think the price can still be higher. We are not afraid that the market will not accept it. After all, this is our first LCD TV in China, and we should sell it at a high price."

"Besides, there are also LCD TVs in the island countries. Their sizes are smaller and the pictures are rougher. But even so, their pricing is still in the range of five to six thousand. We ask ourselves that Qiuhai Group's products are not worse than theirs. We There’s no need to be inferior to others.”

Qian Hongjun said helplessly.

At present, Qiuhai Group has fully entered the Southeast Asian market. Qian Hongjun, who is very familiar with the market, already knows about Pusha's achievements in LCD TVs, which makes Qian Hongjun envious.

Now that he finally has his own LCD TV, Qian Hongjun certainly has to support it.

This is also human nature.

"The Red Army is right. Our products are indeed better, so there is nothing wrong with setting the price a little higher. But as a domestic company, we should consider whether ordinary consumers can afford it."

Chen Jianghai said seriously.

In the current environment, the country is in the midst of reform and opening up. Although the living standards of the public have improved significantly and their incomes have increased, the price of five to six thousand is still not affordable by ordinary families.

Qiuhai Group aims to promote home appliances to more families, so it must make concessions in terms of price.

(End of this chapter)