Rebirth: Return to 1991 to be the richest man

Chapter 2705: Reputation is very important
"Mr. Berwick, all the things you asked me to do for you have been done. This exchange meeting will be broadcast on the largest TV station in the Netherlands. You need to handle the rest by yourself."

Lalo, president of Philips, said with a smile.

There were many CEOs of European home appliance companies standing next to him, and these people also looked at Berwick expectantly.

"Don't worry, Mr. Lalo, today is the end of the Qiuhai Group!"

Beric's lips curled up, and he kept sneering in his heart.

He asked Lalo to use his connections to call the TV reporter, just to expose Qiuhai Group's products as substandard today.

As a result, as the program is broadcast, the reputation of Qiuhai Group's products will plummet.

No matter what other sales methods Qiuhai Group comes up with by then, I am afraid they will not be able to gain a foothold in Europe.

In the European market, word of mouth is very important.

Not long after, Berwick appeared in front of a camera, and a reporter who had been arranged long ago stood up and held a microphone for an interview.

"Mr. Berwick, we know that Siemens Group has always been a leader in the home appliance industry. I don't know what factors led you to hold this home appliance product exchange meeting. Is it to promote your Siemens products?"

the reporter asked with a smile.

In fact, he had already written the manuscript and had already discussed the lyrics with Berwick.

These questions have a dedicated answer and are very instructive!
Now, many Dutch people in front of the TV are watching this home appliance product exchange meeting, and they happened to see Berwick being interviewed.

"No, I am not holding this home appliance product exchange meeting to promote our Siemens products. I am ashamed to say that our Siemens Group has always lacked innovation, and our products seem a bit outdated."

Beric smiled self-deprecatingly. His words lowered his attitude very low.

"However, we have recently observed that there is a domestic appliance product on the European market, which we are very surprised to see."

Beric changed the subject and immediately got to the point.

"Oh? What kind of domestic product is it?"

The reporter's lips curled up and he immediately asked the question.

"The product we observed comes from China and is a refrigerator produced by Qiuhai Group. In fact, we very much welcome products from all over the world to enter the European market. This is tantamount to injecting fresh blood into our market. We at Siemens Group also I am happy to meet new partners, maybe they can bring us many new ideas..."

Beric praised him a lot, but he didn't say it in a harsh way, and all he said was high-sounding words.

Many people watching in front of the TV thought that the CEO of Siemens Group was quite powerful, and they also secretly remembered the name Qiuhai Group.

You may have never heard of their home appliances before, but today, they have left a deep impression.

However, Berwick soon changed the topic again, pretending to be angry and said, "But it is very regrettable that according to our Siemens Group's investigation of Qiuhai Group, Qiuhai Group's home appliances do not meet our European standards." standard."

"At the same time, because the refrigerant used in their refrigerator products will cause more serious pollution to the atmosphere, their emissions do not meet the standards!"

As soon as these words came out, they immediately aroused quite a reaction.The people in front of the TV are all Europeans, and they have a bad stereotype about the country.

How good can a product from a third world country be?
At this moment, many people are scolding Qiuhai Group's products and have some thoughts of boycotting them.

This is the effect Berwick wants.

No matter how many means they, European home appliance companies, use, as long as Chen Jianghai can advertise and promote his products stably, Qiuhai Group's products will one day occupy a certain share of the market.

This was something Berwick could not tolerate.

To fundamentally eliminate this situation, the only way is to start with consumers and let them voluntarily boycott Qiuhai Group's products.

"Mr. Berwick, we cannot believe your family's words alone."

"You said that Qiuhai Group's products are substandard, so please provide evidence, otherwise this is likely to be a rumor, and you may face extremely serious charges."

The reporter from the Dutch TV station was very professional. He deliberately spoke from the perspective of the Qiuhai Group, but in fact he had reached a tacit understanding with Berwick.

"Yes, if I were to just say it here, it would definitely be hard for people to believe. So today, we will conduct a comparison on site. We have invited the heads of three refrigerator production companies to come to the site in person and bring their products. , we will conduct an on-site comparison with Qiuhai Group’s refrigerator products.”

"We will speak with facts and prove that Qiuhai Group's products are substandard. After this incident, we hope that Qiuhai Group can stand up and apologize to all our consumers. Our European market has never boycotted foreign brands, but we boycott Foreign companies sell defective products to our local consumers, which is an insult to us!"

When Berick said these words, he immediately aroused everyone's emotions and gave everyone in front of the TV a stereotyped bad impression of Qiuhai Group's products.

In addition, Qiuhai Group comes from China, a third world country where people don’t even have enough to eat. How can they make high-quality home appliances?

After such an operation, Berwick's goal was achieved.

Next, as long as it is proven that Qiuhai Group's products are non-compliant, the matter will be completely confirmed.

Soon, four refrigerators were brought to the scene. After Berwick introduced these four refrigerators, two of them were products of two other European home appliance companies, and their names were also familiar to everyone.

The other two refrigerators are from Siemens and the other is from Qiuhai Group.

In order to show the sense of gap, Berwick actually had these four refrigerators specially processed.

The three refrigerators from Europe have been carefully cleaned, but the refrigerator from Qiuhai Group is old. From a visual point of view, most people will think that the refrigerator from Qiuhai Group is not good.

This makes people look down on the refrigerators of Qiuhai Group.

"Next, we will compare from three aspects. The first is the refrigeration test of the refrigerator!"

Beric's lips curled up, and he demonstrated with confidence.

The most important thing about a refrigerator is the cooling effect. In fact, there is no difference in most aspects in this regard. The test results of the four refrigerators are similar, but then Berwick was ready to have someone come up with an energy consumption report.

Europe advocates environmental protection, so energy saving is the first choice when purchasing home appliances!
(End of this chapter)