Rebirth: Return to 1991 to be the richest man

Chapter 2691 Just need to burn money

Entering the 21st century, the times have ushered in new developments.

This is an information age, and the Internet will become a top priority in the future. Chen Jianghai, who has memories of his past life, naturally knows the importance of the Internet.

Therefore, he supported Penguin's Ma Huyue, and also cultivated Ma Tian's CC, and has also made certain developments in the field of online games.

Now, he has set his sights on shopping.

Yaxun Company is a major player in this regard.

Nowadays, Yaxun has opened its stall in Europe with the purpose of applying the online shopping model in Europe. Originally, Chen Jianghai planned to give priority to developing the online shopping model in China, but the domestic population base is large and the credit payment method is not popular. , on the contrary, Europe is more developed and has a better credit foundation, so online shopping can be more successful here.

But in this era when the Internet has not really ushered in major changes, online shopping is only limited to the transaction of some old items.

It is very rare for Qiuhai Group to link its products to online sales.

If Qiuhai Group is responsible for this matter, it is still unknown whether the people of Europe will trust this Eastern company, but if Yaxun Company is responsible for it, there is no such concern.

Of course, this also requires Yaxun to cooperate with local banks and reach some agreements.

This is something Bezos is actively promoting.

They plan to cooperate with Swiss Bank and invest 1000 million US dollars as a deposit for the credit construction of the website. With this guarantee, there is no need to worry about the credit of the shopping website.

What remains is the follow-up of publicity and promotion, which is also the highlight.

"BOSS, time is too tight. If we can slow down the pace, perhaps by the middle of next year, our website will have gained a certain number of user bases. By then, it will be a more conservative way to promote home appliances." Bezos Si Gong said.

When he received a notice from Chen Jianghai asking him to come to Europe to establish a shopping website, he didn't resist in his heart.

But Chen Jianghai's demands are more urgent, and he seems to want to open the market in Europe as soon as possible.

This is very challenging for Yaxun.

"Mr. Chen, what Mr. Bezos said is right. If we want to adopt the online sales model, it will take some time to perfect the relevant situation."

At this time, Deng Qianying took out another report to explain the situation: "The current online sales model still has some imperfections. For example, our website is oriented to all of Europe, but with our current capabilities, we can only be responsible for the local states. Some of the city’s delivery services seem to be stretched thin.”

Logistics is a basic guarantee for online shopping. In fact, Chen Jianghai’s unique guidance is not needed in this aspect. Bezos himself is engaged in online book sales, so he also understands the importance of this.

But because this is Europe, Bezos has to rearrange a lot of things.

"The logistics can't keep up, right? This is a problem."

Chen Jianghai also understood the difficulties they faced in the early stages of starting a business, so he did not criticize them harshly. If the logistics could not keep up, then it would be useless no matter how good the website was.According to Bezos, it may take a long time for the product to actually sell.

But Chen Jianghai couldn't wait any longer. He didn't want to drag this matter out.

The current online sales strategy is just a novelty for these European home appliance companies and they have not paid much attention to it. However, if time goes by and Yaxun's network is rolled out, then it will definitely attract attention.

Chen Jianghai didn't want to create a rival for Yaxun Company, so the best way to solve this problem was to solve it quickly.

"In terms of logistics, I suggest you contact the local express postal service provider in the Netherlands. It seems to be called TMT, right? After all, this company is the local postal company in the Netherlands. They are still operating and have more resources in this area."

"Bezos, let's find them to solve the logistics problem. At the same time, we have previously formulated the strategy of using fluorine-free refrigerators as a gimmick and environmental protection as a concept to promote our products. The more these methods are used, I will go to Germany soon. , Shuyi, come with me, I need you to contact the German environmental protection organization now and make a detailed investigation report on Siemens’ emissions issues.”

Chen Jianghai's eyes became sharp, like a high-spirited king, and everyone below surrendered.

Once he got serious, Chen Jianghai always had an aura that could not be refused. Qiu Shuyi heard Chen Jianghai's instructions and immediately went to make arrangements.

"Boss, after we solve the express delivery problem, if we want to comprehensively improve sales, I'm afraid the investment will be quite large..."

Bezos said blankly, with a strange light in his eyes.

In fact, he had something to say to Chen Jianghai, that is, if the Internet wants to interfere with some behaviors in real life, it will be a change in people's traditional behaviors. To complete this process, it will cost a lot of money.

To put it bluntly, it requires burning money.

The money-burning war between several domestic Internet giants was not simply to compete for users. In more cases, they also wanted to spend money to provide benefits to users, so that they could change their behavioral habits and completely fall into the products they created. Come.

But Chen Jianghai never hesitates when it comes to burning money.

"The acquisition of ASMR company does not cost much money this time. The Dragon Fund will have enough funds to support your expenses. Bezos, what I need is to change the consumption habits of Europeans. This is not only to promote our Qiuhai The group’s home appliance products are even more for your Yaxun company!”

Chen Jianghai said calmly that he was not afraid of spending money. If everything could be solved with money, then there might not be so many troubles in the world.

"Of course, I understand what you think, BOSS. Once we really succeed in building a shopping website, then this electronic shopping method where you only need to pay online and wait a few days to receive the goods will become a popular behavior all over the world. .”

"And this matter must be done by our Yaxun company! We have sufficient experience. We have begun to analyze user behavior and habits, and have begun to use core algorithms to analyze the hottest products of the season. These things are destined to We will definitely succeed!"

Bezos waved his hands and said excitedly.

He knows that Chen Jianghai is an absolute business genius. Although Yaxun is now a member of the Qiuhai family, Bezos has no regrets at all.

Being able to join the banner of such a business genius means that Bezos's development will usher in a period of prosperity in the future.

(End of this chapter)