Rebirth: Return to 1991 to be the richest man

Chapter 2529: I was stunned by everyone’s operations

As Qiuhai Group grows bigger and bigger, they are no longer satisfied with simply getting involved in the home appliance industry.

At present, Chen Jianghai has invested in many projects, but this seems to be not enough. Chen Jianghai can help small and medium-sized enterprises to complete their transformation and make various investments in accordance with China's relevant policies.

"I do have an idea."

Chen Jianghai said with a smile, thinking of Qi Yijing, the director of Xijiang TV Station.

Qi Yijing had invited Chen Jianghai to be a guest on Xijiang TV station many times before. In fact, the purpose behind it was just to let Chen Jianghai help create a new program.

Now it happened that Chen Jianghai had an idea.

"You can contact Qi Yijing, the director of Xijiang TV Station, and tell him that I have a good idea and make an appointment to meet him."

Chen Jianghai said with a smile.

"Haha, Mr. Chen, do you have a new program idea? I guess you will help Xijiang TV to create a program with extremely high ratings this time."

Yue Hongsheng said with a smile, he seemed to have guessed what this program was.

Just now, Chen Jianghai asked about investment, and now he's talking about this TV show. I'm afraid this TV show must have something to do with investment.

"We'll discuss the specific matters when we meet."

Chen Jianghai said calmly.

"Okay, don't worry if you leave this matter to me."

Yue Hongsheng patted his chest and promised.

Chen Jianghai smiled. Now that his investment company has been established, Chen Jianghai must also find a way to make this company famous. China is so big, there must be unlimited creativity, but how to collect these ideas? is the biggest problem.

Nowadays, the influence of online media is not strong enough. Instead, TV programs are the most important means of publicity, which can attract the attention of thousands of households.

Therefore, creating a program that specifically provides funds to people with projects seems to be a good option.

……

Qiuhai Group is still following the steps, but gradually, the market trend has begun to change. Qiuhai Group seems to be intentionally controlling the quantity of its products, and instead is taking advantage of this period to start improving its various systems.

In the Chinese market, Qiuhai Group has ranked first in brand influence and product sales, ranking first in China.

Whether they are foreign brands or some domestic brands, they are obviously no match for Qiuhai Group in terms of home appliance sales.

However, in April, Qiuhai Group began to gradually reduce its product sales. Many times when consumers choose Qiuhai Group products, they are told that they are out of stock.

This very strange operation attracted the attention of all parties.

But they were not polite at all and quickly withdrew from various measures to seize the market. Whether it was price reduction or discount promotions, there were endless means to regain a huge market share.

However, instead of counterattacking, Qiuhai Group also began to improve its after-sales system.

Chen Jianghai's shrinking of the front line is not a compromise with other brands, but to make his own products high-quality.

The first thing to do is to improve the after-sales system. Qiuhai after-sales stores have been established at various sales locations. As long as there are any quality problems, you can choose to return or exchange goods. This provides sufficient protection for consumers and allows Qiuhai to The group's reputation has further improved.At the same time, the prices of all Qiuhai Group's products also began to rise slightly, which was a step to test the market's reaction.

Because Qiuhai Group has an excellent reputation, a small price increase is treated as a normal thing, so Qiuhai Group has weathered this storm smoothly.

This kind of operation stunned everyone.

Li Tiangang, the head of Siemens China Region, sits in his office every day, looking at the reports about Qiuhai Group with a frown on his face.

He made many inquiries and already knew that Qiuhai Group's R&D department was developing a new product, but no one knew what this product was.

In addition, Qiuhai Group's current methods of reducing sales and raising prices have made Li Tiangang confused.

Not only Li Tiangang, but also everyone engaged in the home appliance industry has been confused by this operation. On the one hand, they are quickly seizing the market, and on the other hand, they are also seeking information through various channels.

But within the Qiuhai Group, everything was peaceful.

At this moment, Chen Jianghai was sitting in the office. Yue Hongsheng was reporting some key information. Luo Hao stood aside and prepared some information.

"Mr. Chen, our current strategy has begun to work. We are moving toward high-quality products, increasing prices, and doing after-sales work at night. These are all done."

"Our current market share has dropped a lot and is currently only 40.00%."

"This data has cost us a lot, and we have invested a lot in building after-sales service points, which also cost a lot... At present, some employees in our marketing department also have opinions on these actions of ours."

Yue Hongsheng said awkwardly that the operations in the past half month were all decided by Chen Jianghai and carried out by Yue Hongsheng.

Although Yue Hongsheng believed in Chen Jianghai, these operations did cause Qiuhai Group to lose a lot of money.

"Mr. Yue, I made an analysis report yesterday. In fact, according to our current methods, it will indeed cause some losses in the short term, but in the long run, this is very friendly to our reputation and brand image."

"This is relevant information, you can take a look." Luo Hao handed over a piece of information. He knew what Chen Jianghai was going to do.

"By the way, Mr. Chen, Mr. Smith will arrive in Pingshan tomorrow. Do you think you need me to pick him up?"

When Luo Hao said these words, Yue Hongsheng's heart skipped a beat. Sure enough, Chen Jianghai had been focusing on the brand image for a month. There must be a big move behind this.

Smith has long said that he has relevant channels in Europe, and he has already started delivering Qiuhai home appliances to the European market.

But this is after all transported by Smith's own means. Chen Jianghai also needs to transport the home appliances to Laomi and then transfer them to Europe. Not to mention how troublesome the process is and how cumbersome the procedures are, the taxes and fees alone are a headache.

Now Chen Jianghai has made up his mind to go to the European market to sell Qiuhai Group's products.

"You can arrange it."

Chen Jianghai said with a smile that Luo Hao had become much calmer in his work recently, which made him feel relieved.

"As for Europe, their requirements for various indicators are very strict. Hongsheng, there should be no problem with our products, right? This is a very critical thing."

Chen Jianghai asked, and Yue Hongsheng quickly handed over a quality inspection report.

(End of this chapter)