Rebirth: Return to 1991 to be the richest man

Chapter 2498: It depends on what you do
After a while, Wang Shufen came back, and her face looked really haggard.

But when she saw Chen Jianghai, her eyes suddenly lit up.

His son finally came back safely, which was more important than anything else.

As soon as he learned that Chen Jianghai was back, his eldest brother Chen Jiangshan also came, and even Shang Yuanming and Lin Wanqing also rushed back.

It just so happened that Chen Jianghai also wanted to talk to Shang Yuanming about something.

After dinner, Chen Jianghai sat in the courtyard, and Shang Yuanming also sat next to him.

"Jiang Hai, you are really dangerous this time. I only found out about you in Laomi through TV. I even called your phone, but you didn't answer."

Shang Yuanming looked at Chen Jianghai and said, Chen Jianghai nodded. He did receive a lot of calls during that time.

However, Chen Jianghai did not answer any of these calls, except for Lin Wanqiu's call.

Firstly, he didn't want everyone to worry about him, and secondly, Chen Jianghai accepted it, but no one could help him. Besides, Chen Jianghai was not willing to let others know about the situation at that time.

Maybe if you know more, you will be more worried.

Therefore, besides contacting Lin Wanqiu, Chen Jianghai didn't have much contact with anyone else.

"I don't want you to worry, and the environment in Laomi at that time was indeed not very good. Although I was not grounded, people were definitely staring at me when I went out. I didn't want to expose too much at the time."

Chen Jianghai casually made an excuse and said.

"That's right. Everything is over anyway. I hope you can come back safely."

Shang Yuanming smiled and nodded, then seemed to think of something, and immediately sat upright solemnly.

"Jiang Hai, I have something to tell you."

"Well, what's the matter?"

"Our Haidilao has begun to expand. I listened to your plan and improved some employee training and some related systems. However, I have more and more manpower here, and I have decided to let them go out to expand Haidilao. The scale of fishing is huge.”

Shang Yuanming decided to tell Chen Jianghai about this matter after careful consideration.

After all, Chen Jianghai was opposed to Shang Yuanming's rapid expansion of Haidilao's scale before, so Shang Yuanming will kill first and then play. After all, he will still play.

"I know."

Chen Jianghai smiled faintly.

At the dinner in Beijing, Chen Jianghai had already learned about this situation from several catering industry bosses.

The development of Haidilao has actually made these catering industry bosses feel some difficulties, which means that Shang Yuanming's development strategy is actually very correct.

"Do you know? You know about the expansion that I just started this year so quickly?"

Shang Yuanming couldn't help but feel a little emotional.

"Brother-in-law, I wonder if you are interested in doing some fast food?"

Chen Jianghai said calmly, and gave Shang Yuanming the advice he gave at the dinner. "Fast food? Isn't this something easy to make?" Shang Yuanming frowned and said.

He has also thought about this matter. Since working in Haidilao, he has learned a lot about the catering industry.

After all, with Kidd in front of him, the fast food industry actually has very good development prospects, but now Shang Yuanming does not have enough energy to distract himself.

"It depends on what you do."

Chen Jianghai said very directly, "Judging from your current model, your Haidilao stores are mainly opened near schools, right, and they are also in places with a large flow of people such as university towns and downtown areas. It can be seen that your main The consumer target is targeted at groups with strong consumption desires.”

"Coupled with your Haidilao's excellent service and affordable ingredients, you can stand out in every aspect."

Chen Jianghai began to analyze the current situation of Haidilao one by one.

"In fact, according to your current model, Haidilao can already develop steadily and freely. You can definitely open up a new sector: fast food."

"Of course, the consumer groups of fast food may need to change. Fast food is cheap and relies on speed and quantity. The main consumer groups cover a wider range of aspects. You can not only control groups with certain spending power, but also It’s about being able to control the working class.”

Listening to Chen Jianghai's analysis, Shang Yuanming couldn't help but ask: "Jiang Hai, do you want me to copy the model of Gnawing Kidd? Are you trying to make Western-style fast food?"

"Of course not. Our Chinese culture is broad and profound, and the food aspect is excellent. Why must we make Western food?"

"Let me give you a simple example, Shaxian Snacks. This brand is available all over the country. You can see one if you walk three to five blocks. In fact, they are also a fast food brand. Can't we copy one?"

When Chen Jianghai said this, Shang Yuanming was slightly startled and nodded in understanding.

"The positioning of Shaxian snacks is very precise. They have filled the gap of low consumption, made small profits but quick turnover, and have created a new path. As for mid-to-high-end fast food, there seems to be no fast food chain store in China that sells Western food. There are more people who chew on Kidd.”

"They sell so expensive a hamburger, but they are still very popular. Can't we in China make high-end fast food?"

After hearing Chen Jianghai's words, Shang Yuanming realized that Chen Jianghai was not going to be a fast food brand in the low-end market like Shaxian Snacks, but was going to be a fast food brand in the high-end market to compete with companies like Qianjid.

"I have to think about what you said. I have no idea what to do specifically."

Shang Yuanming shook his head, feeling a little moved for a moment, but he didn't know what to do.

"Making fast food is nothing more than meal delivery speed, taste and portion. If you control these three, your fast food brand will basically be able to survive. And on the basis of these three points, if you can add some more healthy and nutritious gimmicks, Then your fast food brand image can be established.”

"When your image is established, your fast food chain will naturally develop rapidly."

Chen Jianghai picked up the tea cup next to him and took a sip, moistened his throat and continued: "Of course, the most important thing is to control the consumer group. The working class I just mentioned, this range may be narrowed a bit, you You can target white-collar workers, open your fast food restaurant near some high-end office buildings, and provide food delivery services.”

"Think about it, when you work for a long time and are exhausted and hungry, you can order a delicious and nutritious fast food to be delivered to your work station. The aroma will be overflowing, and everyone else will envy you. eyes..."

"Then are you still worried about not being able to open your fast food restaurant?"

Chen Jianghai said with a smile, what he said was actually a bit ahead of his time.

It's just that he was making arrangements in advance for some of his other ideas. The emergence of this fast food restaurant was just to let some people adapt to this kind of food delivery service.

Of course, if Shang Yuanming can make a good fast food restaurant, I am afraid it will become a very viable enterprise.

(End of this chapter)