Rebirth: Return to 1991 to be the richest man

Chapter 2094
Then, the mother and daughter found Chen Liye and Wang Shufen respectively and began to do ideological work and continued to canvass votes for their favorite singers.

The old man naturally agreed happily.

The Super Girls finals lasted for three full days before the selection was made, and during these three days, Xijiang TV's ratings once again hit a new high.

Far ahead of other TV stations.

Even caught up with the Spring Festival Gala.

One can imagine how successful his plan was this time.

When the ratings came out, there was an explosion in the industry. Other TV stations had already made various evaluations of Xijiang TV's strategy.

Basically they all gave high praise.

But what they didn't expect was that the result was much higher than what they estimated. It could be said to be a myth.

"I thought this plan was a stroke of genius before, but the results were even more amazing than I expected."

"Yes, for so many years, no TV station has dared to challenge the Spring Festival Gala's ratings."

"The most frustrating thing is that we can't even reach one-third of others' ratings. However, today Xijiang TV has completely changed this pattern."

"The success of this plan, now that I think about it carefully, is simply perfect. One step after another, first using mobile phones to vote for the overall winner to arouse everyone's interest and participation, and then using lottery activities to activate the audience's enthusiasm. To attract people's enthusiasm, I can only say one word, awesome!"

"You only saw one of them, but you didn't see the deeper things. The prize he won in the lottery was a pioneer mobile phone. Everyone became interested as soon as they heard about the mobile phone, but they ignored an important point, including those of us in the industry. None of them realized that it was actually an advertisement. As TV ratings soared, the influence of pioneer mobile phones also became deeply rooted in people's hearts."

"This is a subtle influence. You may not feel anything at first, but later you will find that when you think of mobile phones, the pioneer brand will appear in your mind unconsciously."

"I didn't expect that a small plan could contain so many things. I don't know how Qi Jingyi from Xijiangtai came up with such a good plan."

"Everyone knows Qi Jingyi. After all these years, don't we know what level he is? How could he come up with such a good plan?"

"Of course it is impossible for Qi Jingyi's level to come up with such a good idea. I have confirmed from my friends that this plan was proposed by Mr. Chen of Qiuhai Group, and he called the latter pioneer mobile phone a soft advertisement. In fact, it did the effect of advertising.”

"It's him again! This man is simply amazing, and this set of things is so worthy of study. The term soft advertising is also very appropriate. I think everyone can learn from it. Today's advertising is too blunt, and the audience has long been tired of it."

Just as these people in the industry said, after Chen Jianghai's operation, Pioneer mobile phones became popular again with the popularity of the Super Girls Finals, and sales increased a lot.

This also fully shows that the effect of soft advertising is indeed good. Many colleagues have begun to conduct in-depth study and research, and then applied it in practice, and have achieved good results.

……

After the Super Girls Finals, the first batch of Lamb Wine was finally brewed.

Jia Dewang immediately called Chen Jianghai and told him the good news.

Chen Jianghai was very happy when he heard it, and asked impatiently: "It's brewed! Master Jia, how does the wine taste?"

This is what Chen Jianghai is most concerned about.

If the brewed taste is too different from the taste of the lamb wine when promoted, it will overturn.After all, this was his first time making wine in a factory, so he felt a little unsure.

Fortunately, Jia Dewang's answer gave Chen Jianghai a reassurance.

Just listen to Jia Dewang happily saying: "Don't worry, I and several tasters who came over from the bottled wine have already tasted it. The taste of the wine is slightly different, but not too big. Unless you are a professional, ordinary people You can’t taste it at all.”

"But this is normal. After all, I have only produced so much wine before, and there are differences in equipment. For various reasons, there will definitely be some differences in taste. This is also expected."

"Also, I think this taste is more distinctive than the ones I brewed before. It's mellow with a hint of sweetness, making it easier to drink."

"I think this kind of taste will be more in line with the public's taste and be accepted by more consumers."

Hearing this, Chen Jianghai was completely relieved.

Since Mr. Jia has come to such a conclusion, there must be no problem.

In Chen Jianghai's mind, Master Jia is the absolute authority on the quality of lamb wine.

After all, he has dedicated his life to this lamb wine and no one understands its wonders better than he does.

Moreover, Mr. Jia himself has very high requirements for the taste of wine. He must be quite confident that he can say such a thing.

There is a subtle difference in taste, but most people can't taste it, so there's no need to worry too much.

After all, not everyone can reach the level of sensitivity that Jing Zhongcheng has for professional sommeliers.

Besides, Mr. Jia also said that the taste of the newly produced wine will be more popular.

Mr. Jia has been making wine for so many years, and his judgment of other wines may not be as good as Jing Zhongcheng's.

But regarding lamb wine, he is the absolute authority, and the conclusion he gives is absolutely convincing.

The Chen family also put down the stone in their hearts and asked again:
"How many bottles will there be in the first batch of wine? The bottle we used for promotion before was [-] ml. We will still use that bottle for the official version."

Obviously, Mr. Jia has made calculations in this regard and already has the data in his mind, so he answered almost without thinking:

"There will probably be about [-] bottles. Because we only make puree wine in the early stage, there is no need to leave the base wine to blend with other types of wine. All of these wines can be put on the market."

"In addition, when our factory starts up, we will make a lot of wine every day. Just because of the limitation of the number of wine cellars and the fermentation cycle, it will be a little slower. But overall, there will be a steady stream of wine produced. In terms of output, It’s still guaranteed.”

Chen Jianghai nodded and said, "Master Jia, production is important, but for us, quality must be guaranteed."

"If you have [-] bottles, you need to keep [-] bottles in hand. In other words, we can only sell [-] bottles of lamb wine this time."

When Jia Dewang heard what Chen Jianghai said, he couldn't help but frown and said, "I heard that girl Shu Yao tell me about this, and she said it was hunger marketing. I didn't quite understand this after listening to it for a long time, but you are experts in these things, so just press It’s done as you said.”

"It's just that I heard from Shu Yao that the shortage of lamb wine found in market research is at least [-] bottles. We only produced [-] bottles at one time, and there is still a shortage of [-] bottles. Is there no problem?"

(End of this chapter)