Rebirth: Return to 1991 to be the richest man

Chapter 2079 focuses on a point of publicity
Of course Chen Jianghai could guess what Chen Shuyao was thinking, and replied with a smile: "Of course we can't just let it go, but it's not appropriate to find a lawyer to sue them."

"The laws in our country are not that sound in this regard. If we can't get strong evidence, we can only argue with each other and waste energy and time, but we may not be able to achieve any good results."

"The best way now is to issue a statement condemning them and gain a positive image in public opinion."

Chen Shuyao raised her eyebrows: "Make a statement?"

"Yes, it's best to quarrel with them from a distance, so that you can keep the news hot. Let them continue to promote our lamb wine for free."

"At the same time, our advertisements must also be put on the market to bombard people's eyes and ears, so that everyone will thoroughly remember this unique wine."

"Such a multi-pronged approach will definitely be more effective than our original publicity plan."

Chen Shuyao thought for a while and thought that this was indeed the truth, so she quickly said: "Okay, I understand, then I will do it."

Next, from the public's perspective, Chen Jianghai launched a counterattack.

First, he issued a statement condemning the bad media, and then responded and explained a small part of the facts that the media had misinterpreted.

At the same time, he deliberately brought in private goods and gave a thorough explanation of the historical inheritance of lamb wine, which can be regarded as an endorsement of Jadwang's identity, highlighting his title of inheritor of intangible cultural heritage, and trying to push the publicity of lamb wine as far as possible. Grasp to the highest level.

In this regard, Chen Jianghai is not just bragging. In fact, it is well-documented.

Three generations of Jia Dewang have been making this wine, and the young and old in Chenjia Village can also testify for the Jia family.

As for the history of lamb wine itself, it can be found in some historical documents.

Once such a rich historical heritage is publicized, the effect will be self-evident.

After these preparations were completed, various advertisements for lamb wine were bombarded.

Of course, these advertisements were not created casually by people from the advertising department, but were created by Chen Jianghai himself.

There is no fancy content in the advertisements, they are all quoting classics.

Lamb wine is recorded in "History of Wine".

Zhuge Liang sang in the opera "Empty City Strategy", "I have lambs and fine wine to reward the three armies."

It is said in "Sanqu" that a golden cup filled with lamb wine is not like a cup filled with spiritual buds!
"Suihanxuan Fu" says that when you are drunk, you drink lamb wine.

There is a clear record in the "Compendium of Materia Medica": Lamb wine can strengthen the spleen and stomach, benefit the waist and body, and replenish vitality.

This is a point that Chen Jianghai focuses on promoting.

Not only does it play the cultural card, but it will also force the country to be full.

They also play the health card and promote the effects of health and fitness.

After all, in the public mind, especially among women, alcohol is not a good thing. Drinking too much is harmful to the body and bad for the stomach and liver.

But lamb wine has so many benefits. It can be called medicinal wine and has great health value.

This is a very important breakthrough, and it is what distinguishes it from other good wines. Of course, it must be deeply explored and widely publicized.

Once this understanding is accepted by everyone, the future of lamb wine will be bright and infinite.

Coupled with its taste and quality, it is not impossible that after a period of precipitation, it will become a famous Chinese wine comparable to Wuliangye and Feitian Moutai.

After these plans were implemented, the reputation of Lamb Wine became famous for a while.

Even if a small number of people still look at lamb wine with suspicion and feel that it cannot be as magical as advertised, they will try to buy a bottle and experience it for themselves.

At this time, they will find that lamb wine is not easy to buy.

The first batch of lamb wine in Chenjiacun's winery has not yet been brewed. The only lamb wine circulating on the market is what Jia Dewang saved from before. The quantity is really limited and cannot meet such a broad market demand.Now because of media reports, all of Chen Jianghai's plans have been disrupted.

Chen Jianghai had no choice but to adjust his plan based on the actual situation and publicize it in advance, as he told Chen Shuyao on the phone before.

Because of the intense media coverage, the effect of advertising at this time was naturally very good, and the lamb wine became famous in advance.

But it also brought some other problems.

The original plan was to wait until the first batch of lamb wine was produced from the winery, adjust the taste, and then promote it.

At the same time, lamb wine will be put on the market to meet the needs of consumers.

This is a chain of links, with a set rhythm, and it takes time to complete, and there can be no problems in any step.

The brewing time is just right for going to the market. In addition to Meihua Supermarket, other major supermarkets and tobacco and alcohol stores should distribute their products at the same time.

In this way, after everyone knows the brand, the supply will be relatively sufficient when they want to buy it.

But now, this step is definitely not possible.

Nowadays, the place where you can buy lamb wine is Meihua Supermarket, and the farmhouse in Chenjiacun has sold out all the wine prepared for promotion in just a few days.

Many people come here because they saw news reports or because their friends tried it.

During this period, Chenjiacun Farmhouse also ushered in a peak due to the emergence of lamb wine.

Fortunately, it's not a holiday, otherwise it would probably be overcrowded, and a farmhouse simply wouldn't be able to afford so many tourists.

After all, the lamb wine aroused the curiosity of many people, and everyone wanted to try this kind of wine in advance that made Chen Jianghai work so hard.

You know, even with the previous sealing of wine, Chen Jianghai was not so attentive. He directly injected a sum of funds and left it to Chen Shuyao to handle.

At most, he only put some effort into promoting Taibai Xianjiang later.

Hu Shulin and Chu Zifeng, the last tourists, have been obsessed with lamb wine since they came back from the farmhouse in Chenjiacun last time.

It's just that the lamb wine is not on the market now, and the two of them don't know where to buy it.

By chance, Hu Shulin came to Meihua Supermarket.

As soon as I entered the door, I saw the lamb wine and rushed towards it.

Because Meihua Supermarket mainly promotes lamb wine, the location is very conspicuous.

Hu Shulin picked up the wine on the display stand, opened the box and took out the bottle inside.

The last time he drank it at the farmhouse in Chenjia Village, it came directly from a white porcelain bottle. He didn't see the outer packaging, but there was outer packaging in the supermarket.

He needed to confirm whether this beautifully packaged wine was actually the lamb wine he had tasted.

Take it out and take a look, it’s true!

This made him breathe a huge sigh of relief.

The ink painting on it is exactly the same, absolutely unmistakable.

This wine has just come out and is not famous, so it will not be imitated by others.

When he saw the price, he immediately grinned.

(End of this chapter)