Rebirth: Return to 1991 to be the richest man
Chapter 2049 An Important Step
Chapter 2049 An Important Step
Dai Jun said word for word: "Qiuhai Group's products are the first to be put on the market, and everyone will be the first to think that this type of product is the most authentic from Qiuhai."
"Unless these things produced by other companies are sold extremely cheaply and have an absolute price advantage, they can also attract some cheap consumers and win some market share."
"Otherwise, if the price of something is not much different, if you were to replace it, would you rather buy genuine branded goods or buy knockoffs?"
"Besides, those electrical appliance companies also have their own directly-operated stores. How many of them are willing to give them to us?"
"You must know that Qiuhai Group is now one of the top large companies in the country and has strong strength. We must rely on their wings to survive, so everyone should be careful what they say, lest the walls have ears and get into trouble."
When a group of small traders heard this, they all shut up.
Because what Dai Jun said is true.
……
A few days later, Yue Hongsheng walked into Chen Jianghai's office with excitement on his face.
In his hand he held a copy of the latest sales data.
As soon as he entered the door, Yue Hongsheng said directly to Chen Jianghai: "Mr. Chen, the sales data are out. It's so surprising."
“Who would have thought that a few small electrical appliances, which cost very little, could create such high sales!”
"But in just three days, more than 1000 million units were sold, and the turnover exceeded [-] million. This is higher than the turnover of a newly launched washing machine."
"But now it's still very popular, and sales have been increasing rapidly. I really don't know what kind of height this turnover will reach by then."
"To be honest, although I am very optimistic about these electrical appliances, the actual situation is still far beyond my estimate. Other electrical appliance companies are probably jealous at this moment."
After listening to Yue Hongsheng's words, Chen Jianghai smiled and nodded, and then said slowly:
"After all, it is a new product. We have done a good job of publicity and the brand effect is there. In addition, the price is not expensive. Out of curiosity, people will buy one and try it. It is not surprising to have such sales volume."
"Moreover, I think this momentum will have a brighter performance in the future. Many people regard this as a trend. Our company's publicity department must incorporate these elements in time and carry out vigorous publicity."
"When the time comes, there will be more surprises waiting for you!"
Hearing what Chen Jianghai said, Yue Hongsheng sighed with emotion and nodded in agreement.
This is just a small electrical appliance. Even if it sells well and is popular, in the eyes of the big electrical appliance companies, this is a temporary phenomenon and will not affect the direction of the entire industry.
Especially those high-ranking foreign companies, they invented many large electrical appliances, so they look down on these gadgets at all.
After the initial nervousness, they paid less attention to the gadgets.
I believe that these small appliances launched by Qiuhai Group are just sensationalism and cannot make a big splash at all. At best, they just attract the attention of consumers and achieve advertising effects.
The ultimate goal is to stimulate the consumption of other products.
However, according to their market survey, the current consumption of various large electrical appliances in the Chinese market must be quite weak. No matter how hard Qiuhai Group tries, it will not have good results.
But what they didn't expect was that the old god was always there, and the headquarters who held similar views to them suddenly became anxious.
Especially those executives who had been in a price war with Chen Jianghai before, such as Li Tiangang, Yamamoto Ichiro and others, after paying attention to this matter, they tried their best to advise the headquarters, asking them to pay attention to this matter and not to take it lightly.
They have even repeatedly emphasized that this has endangered the future status of major electrical appliance companies.
Naturally, those at the headquarters found it baffling and ridiculous, and did not pay enough attention to it.They are large enterprises that have been developed for decades or hundreds of years.
Electrical products that are now commonly used by the public, such as televisions, refrigerators, and washing machines, were invented by companies like these and introduced to the world.
The entire electrical appliance market in the world has almost been divided up by them, and their brands have already been deeply rooted in the hearts of the people.
Now it is simply impossible to shake the status of their brand.
However, Li Tiangang and the others argued hard.
Because they had personally fought with Chen Jianghai with real swords and guns, they knew deeply how terrifying the latter was, and they had the absolute right to speak on such matters.
Especially this time.
Qiuhai Group has been able to create new electrical products on its own.
This shows what?
It shows that Qiuhai Group not only has a strong enough production workshop and supporting facilities, but also now has independent innovation capabilities.
As an enterprise, even if it has a large enough production workshop and various supporting measures, without its own core products of independent innovation, no matter how big it develops, it is nothing more than a luxury superstructure without a foundation.
It will collapse when encountering strong winds, lacking absolute core competitiveness.
To put it more bluntly, such companies are just OEM factories at best and will always be led by others.
Originally, in the eyes of those foreign-funded enterprises, Qiuhai Group was actually included in this list.
What foreign companies like them sell, Qiuhai Group can produce, and they have no innovation power of their own.
In this way, they can easily control the Qiuhai Group.
No matter how you develop, you will ultimately be just a clown and cannot change the pattern of this industry.
Moreover, as long as they block relevant technologies and charge patent fees, they can deal a fatal blow to Qiuhai Group.
Even if Qiuhai Group can compete with them and gain the upper hand in China through their local advantages, they can defeat Qiuhai Group as long as they go abroad and enter the international market.
This ensures that foreign companies like them can remain invincible.
After all, the international market share is larger, far exceeding that of the Chinese market.
At most, it would be nothing more than losing the Chinese market, which would indeed have a considerable impact on them, but it would not damage their fundamentals.
Now that Chen Jianghai's Qiuhai Group has the ability to conduct independent research and development, that's a different matter.
Just like now, these small electrical appliances produced, although the technology is not complex, have already taken an important step.
People will indirectly change their minds about Qiuhai Group.
Just like when foreign companies started their business.
People will find that Qiuhai Group is able to innovate independently, and many products are created and produced by Qiuhai itself.
You will admire Qiuhai Group from the bottom of your heart and recognize its brand power, which will invisibly increase the influence of Qiuhai Group.
(End of this chapter)
Dai Jun said word for word: "Qiuhai Group's products are the first to be put on the market, and everyone will be the first to think that this type of product is the most authentic from Qiuhai."
"Unless these things produced by other companies are sold extremely cheaply and have an absolute price advantage, they can also attract some cheap consumers and win some market share."
"Otherwise, if the price of something is not much different, if you were to replace it, would you rather buy genuine branded goods or buy knockoffs?"
"Besides, those electrical appliance companies also have their own directly-operated stores. How many of them are willing to give them to us?"
"You must know that Qiuhai Group is now one of the top large companies in the country and has strong strength. We must rely on their wings to survive, so everyone should be careful what they say, lest the walls have ears and get into trouble."
When a group of small traders heard this, they all shut up.
Because what Dai Jun said is true.
……
A few days later, Yue Hongsheng walked into Chen Jianghai's office with excitement on his face.
In his hand he held a copy of the latest sales data.
As soon as he entered the door, Yue Hongsheng said directly to Chen Jianghai: "Mr. Chen, the sales data are out. It's so surprising."
“Who would have thought that a few small electrical appliances, which cost very little, could create such high sales!”
"But in just three days, more than 1000 million units were sold, and the turnover exceeded [-] million. This is higher than the turnover of a newly launched washing machine."
"But now it's still very popular, and sales have been increasing rapidly. I really don't know what kind of height this turnover will reach by then."
"To be honest, although I am very optimistic about these electrical appliances, the actual situation is still far beyond my estimate. Other electrical appliance companies are probably jealous at this moment."
After listening to Yue Hongsheng's words, Chen Jianghai smiled and nodded, and then said slowly:
"After all, it is a new product. We have done a good job of publicity and the brand effect is there. In addition, the price is not expensive. Out of curiosity, people will buy one and try it. It is not surprising to have such sales volume."
"Moreover, I think this momentum will have a brighter performance in the future. Many people regard this as a trend. Our company's publicity department must incorporate these elements in time and carry out vigorous publicity."
"When the time comes, there will be more surprises waiting for you!"
Hearing what Chen Jianghai said, Yue Hongsheng sighed with emotion and nodded in agreement.
This is just a small electrical appliance. Even if it sells well and is popular, in the eyes of the big electrical appliance companies, this is a temporary phenomenon and will not affect the direction of the entire industry.
Especially those high-ranking foreign companies, they invented many large electrical appliances, so they look down on these gadgets at all.
After the initial nervousness, they paid less attention to the gadgets.
I believe that these small appliances launched by Qiuhai Group are just sensationalism and cannot make a big splash at all. At best, they just attract the attention of consumers and achieve advertising effects.
The ultimate goal is to stimulate the consumption of other products.
However, according to their market survey, the current consumption of various large electrical appliances in the Chinese market must be quite weak. No matter how hard Qiuhai Group tries, it will not have good results.
But what they didn't expect was that the old god was always there, and the headquarters who held similar views to them suddenly became anxious.
Especially those executives who had been in a price war with Chen Jianghai before, such as Li Tiangang, Yamamoto Ichiro and others, after paying attention to this matter, they tried their best to advise the headquarters, asking them to pay attention to this matter and not to take it lightly.
They have even repeatedly emphasized that this has endangered the future status of major electrical appliance companies.
Naturally, those at the headquarters found it baffling and ridiculous, and did not pay enough attention to it.They are large enterprises that have been developed for decades or hundreds of years.
Electrical products that are now commonly used by the public, such as televisions, refrigerators, and washing machines, were invented by companies like these and introduced to the world.
The entire electrical appliance market in the world has almost been divided up by them, and their brands have already been deeply rooted in the hearts of the people.
Now it is simply impossible to shake the status of their brand.
However, Li Tiangang and the others argued hard.
Because they had personally fought with Chen Jianghai with real swords and guns, they knew deeply how terrifying the latter was, and they had the absolute right to speak on such matters.
Especially this time.
Qiuhai Group has been able to create new electrical products on its own.
This shows what?
It shows that Qiuhai Group not only has a strong enough production workshop and supporting facilities, but also now has independent innovation capabilities.
As an enterprise, even if it has a large enough production workshop and various supporting measures, without its own core products of independent innovation, no matter how big it develops, it is nothing more than a luxury superstructure without a foundation.
It will collapse when encountering strong winds, lacking absolute core competitiveness.
To put it more bluntly, such companies are just OEM factories at best and will always be led by others.
Originally, in the eyes of those foreign-funded enterprises, Qiuhai Group was actually included in this list.
What foreign companies like them sell, Qiuhai Group can produce, and they have no innovation power of their own.
In this way, they can easily control the Qiuhai Group.
No matter how you develop, you will ultimately be just a clown and cannot change the pattern of this industry.
Moreover, as long as they block relevant technologies and charge patent fees, they can deal a fatal blow to Qiuhai Group.
Even if Qiuhai Group can compete with them and gain the upper hand in China through their local advantages, they can defeat Qiuhai Group as long as they go abroad and enter the international market.
This ensures that foreign companies like them can remain invincible.
After all, the international market share is larger, far exceeding that of the Chinese market.
At most, it would be nothing more than losing the Chinese market, which would indeed have a considerable impact on them, but it would not damage their fundamentals.
Now that Chen Jianghai's Qiuhai Group has the ability to conduct independent research and development, that's a different matter.
Just like now, these small electrical appliances produced, although the technology is not complex, have already taken an important step.
People will indirectly change their minds about Qiuhai Group.
Just like when foreign companies started their business.
People will find that Qiuhai Group is able to innovate independently, and many products are created and produced by Qiuhai itself.
You will admire Qiuhai Group from the bottom of your heart and recognize its brand power, which will invisibly increase the influence of Qiuhai Group.
(End of this chapter)
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