Rebirth: Return to 1991 to be the richest man

Chapter 2007
Seeing Yan Fei's confidence, Chen Jianghai said with satisfaction: "Very good, I will ask someone to pass the information to you later. After you read it, you can leave for the United States."

"Of course, that doesn't mean you have to make your own decisions on everything. If there's anything particularly difficult to decide, just call me and ask me."

"In short, just one sentence, no matter what, this Andrew must be captured."

Yan Fei nodded quickly to express his understanding.

After Chen Shuyao heard this, she couldn't help showing a look of joy on her face.

In her opinion, Chen Jianghai's ability to say such confidential things in front of him was enough to show his trust and attitude towards her.

In fact, Chen Jianghai really had no intention of guarding against Chen Shuyao.

He actually trusts this woman very much and believes that she will keep this matter secret and keep it absolutely confidential.

After staying in Chenjiacun for another night, Chen Jianghai returned to Pingshan with his wife and children.

After arriving at the company the next morning, Yue Hongsheng hurried over to report on the recent operations of the group.

Generally speaking, it is in a stable and progressive state with no problems.

Qiuhai Group re-adjusted the price of electrical appliances in accordance with the strategy set by Chen Jianghai, officially ending the domestic price war at extremely low prices.

But in the short term, sales have basically dropped by more than half.

After all, during the price war, users who can afford to buy have basically bought their favorite appliances.

At this time, a drop in sales is normal and there is no need to worry at all.

Faced with this situation, Chen Jianghai's solution is to continue to expand sales channels.

Continue to increase efforts to build direct-operated stores nationwide.

To put it bluntly, it means continuing to increase investment in outlets.

This moment confused Yue Hongsheng, and he couldn't help but ask: "Mr. Chen, I don't quite understand your decision."

"It stands to reason that we are now in a period of cold sales, so we should control costs and increase promotion efforts. Why should we increase investment instead? Isn't it more risky?"

In Yue Hongsheng's view, sales are shrinking on a large scale, and the duration will certainly not be short.

After all, during the previous price war, many consumers had already purchased a large amount of products and would definitely not continue to purchase them in the short term.

In this case, it is undoubtedly a big challenge for electrical appliance companies, which will be in a state of low profit or even no profit for a long time.

Workshops that produce electrical appliances will also gradually slow down as a result.

At this time, the safest approach is to use a conservative strategy.

To put it bluntly, it means saving money on food and clothing to get through the difficulties.

The various consumption of directly-operated stores and the wages of company employees are all a big expense.

Finding a way to survive is the most important thing.

After all, your peers are suffering even more.

If anyone can't hold on, a lot of market will be vacant in the future.

Therefore, in Yue Hongsheng's view, it would be great if the company could maintain a balance of payments during this period of time.

As a result, Chen Jianghai now wants to increase investment in building direct-operated stores, and his attitude is very determined.

This seems to be completely the opposite, which is really hard to understand.

If Chen Jianghai hadn't brought too many miracles, according to Yue Hongsheng's character, he might have directly raised objections, instead of just expressing his incomprehension now and hoping that Chen Jianghai could help him clarify his doubts.This is exactly what Chen Jianghai admires about Yue Hongsheng.

Although he, the vice president, lacks certain abilities in development and creation, he is stable enough and has his own ideas. If he encounters something he does not understand, he will put it forward instead of blindly following it.

Not many people can do this.

Chen Jianghai smiled slightly and patiently explained his doubts: "Hongsheng, it is true that the electrical appliance market is in a downturn, but if we adopt a conservative strategy because of this, we can only guarantee that our Qiuhai Group will not Fall down.”

"However, we may fall out of the Fortune Global [-] and lose the opportunity to further expand the market and enhance brand influence and appeal."

"What is the most direct benefit of defeating foreign companies? In fact, it can free up a large market share. But this market share does not belong to us just because it is freed up."

"We need to occupy these shares. There are many ways to occupy them, such as snatching away their regular customers. Another example is selling the goods to their original cooperative dealers."

“But the most direct and safest way is to establish our direct-operated stores.”

Chen Jianghai waved his hand and said: "Because once we have a store, it will be equivalent to having a base of power in the local market. It will be very difficult to drive us out easily."

"It is precisely because of this that I decided to continue investing in the construction of direct-operated stores."

"Because electrical appliances are consumables after all, as technology innovates day and night, more new electrical appliances and new technologies will come out. In the future, the replacement cycle of electrical appliances will only become faster and faster."

"The downturn is only temporary and I won't let him last too long."

"I already have several design ideas for small electrical appliances here. I will hand them over to the R&D department for research and debugging later. It won't take long to produce samples."

"And because it is a small electrical appliance, there are not many complicated processes, and it will not take long to produce a relatively mature finished product and put it on the market. By then, the electrical appliance market will be booming again."

Continuing to build Qiuhai directly-operated stores was what Chen Jianghai had planned from the beginning.

In addition to the reasons mentioned to Yue Hongsheng, there is another thing he did not say directly, that is, the future physical market will be violently impacted by e-commerce.

Therefore, he needs to plan ahead.

When e-commerce rises, these directly-operated stores will be like Qiangzi’s Jingxi. Orders can be placed online and delivered directly to you offline.

Of course, this is only one aspect, there are many other effects.

As for the research and development of several small electrical appliances, this was something he thought of when he was in Chenjiacun recently.

Don’t underestimate small electrical appliances, they play a big role in occupying the market.

For example, this time Chen Jianghai planned to take out the electric toothbrush in advance.

This will definitely attract people's attention, because others would never think that brushing teeth can be electric.

The key is that its structure is very simple, mainly a motor and a small motor. Recharging batteries may be troublesome now, so just use AA batteries on the market instead.

Therefore, small appliances mean that the price is not too expensive, and many people will buy one and try it out out of curiosity.

Especially with suitable marketing advertisements, it may create a big sales miracle.

Chen Jianghai is very confident in this.

It might even be able to boost sales of other electrical appliances.

This also solves the current problems faced by Qiuhai Group.

There are also electric small fans and the like.

Speaking of this thing, Chen Jianghai also remembered one thing.

(End of this chapter)