Rebirth: Return to 1991 to be the richest man

Chapter 1763 The door to another world
Chen Jianghai patiently explained: "It's actually very simple. For example, if netizens search for shoes, then the shoe factories that have paid for them will be ranked at the top, so won't they be able to get advertising fees?

Hearing Chen Jianghai's method, Ma Tian was immediately startled and quickly frowned: "Mr. Chen, isn't this disturbing the user's search results?"

"As long as it's within control, there won't be much of a problem." Chen Jianghai said calmly.

The method Chen Jianghai mentioned is the ranking search algorithm used by Qiandu in his previous life.

Of course, Chen Jianghai's algorithm is not as crazy as Qiandu's.

Search engines can indeed make money by selling ads, but they must be controlled to a certain extent.

You must have your own principles and bottom lines.

Otherwise, it will be like opening Pandora's box, and the consequences will be disastrous.

In the previous life, Qiandu fell into decline step by step because he failed to control his standards.

According to Chen Jianghai's idea, at the very least, whoever pays more advertising fees cannot be ranked first.

Ma Tian and the others must come up with an algorithm and standards to prevent this from happening.

Especially for medical-related products, you must be cautious.

This must go through strict review, and those who do not meet the standards will not be ranked.

In short, you must not let the search engine operate on its own, otherwise problems will occur sooner or later, and your reputation will be ruined.

The reason why Chen Jianghai did this is because there are still very few scammer companies in China, so there is no need to worry about this problem for the time being.

Even if bidding ranking is now open, you won't actually make much money. The main reason is to accumulate experience.

With the development of the times, the money that can be earned in the future will definitely increase.

What Ma Tian and the others have to do now is to figure out this model first, avoid some problems, and further develop and improve this model.

Accumulate experience in the early stage and try to avoid some focus points that are bound to cause problems, and it will be much easier to do it later.

The only flaw with this method is that precautions must be taken.

Ma Tian and the others must do a good job of screening and not allow some bad information to be ranked at the top of user search results.

To put it simply, you have to make money, but you must not make dirty money.

Ma Tian thought for a while, and then carefully raised his concerns: "Mr. Chen, will there be too many advertisements that will cause users to make plans."

Nowadays, no matter which website it is, advertising is fixed.

The content of each web page is limited, which results in a limited amount of advertising fees charged by the website.

Moreover, once there are too many advertisements, it will affect the user experience to a great extent, resulting in user loss.

The basis for a website to exist is the number of users.

This is definitely a paradox.

It is for this reason that many websites try every means to insert advertisements into web pages.

If there are too many ads, users will have no experience using it.

Chen Jianghai said directly: "Then we can display keyword search results on the left and keyword search advertising results on the right."

"Compared with other websites, our homepage is clean and there are no fixed advertisements on the page."

"For example, when a user searches for clothes, various clothing brands will appear in the advertising column on the right. In this way, you can receive advertisements from many companies at the same time."

When Ma Tian heard this, he was stunned.

If this can be done, then this search engine will definitely be a money-making tool.

In traditional portal advertising, the pages are densely packed with advertisements.

If there are too many advertisements, users will naturally feel disgusted, the experience will be reduced, and users will be resistant.

The method proposed by Chen Jianghai perfectly solved this problem.After listening to Chen Jianghai's words, Ma Tian suddenly became enlightened, as if the door to another world had been opened.

After he tasted it carefully, he naturally knew what to do.

However, as someone who has studied the Internet, Ma Tian knows very well that if he sells advertisements in the past two years, he will not make much money at all.

When China's Internet develops, it will definitely be able to earn a lot of advertising fees.

Thinking of this, Ma Tian suddenly became excited.

He did not expect that Chen Jianghai's light words would solve his long-standing doubts.

In fact, this method can be placed on instant messaging software.

When he thought of this, Ma Tian had no intention of talking to Chen Jianghai anymore.

He only has one idea now, to come up with this model as soon as possible.

It doesn't matter how much money you make, as long as you make money.

Regarding the current Internet, everyone wants to find a reasonable profit model to survive.

But after thinking of various methods, it seems that they are not feasible.

But the model proposed by Chen Jianghai is absolutely eye-catching.

Ma Tian can imagine that if it is implemented, it will definitely be profitable.

And, with the further development of the Internet, it is very possible to make a lot of money!
"Mr. Chen, I know what to do. I will ask someone to come up with an ad ranking algorithm now." Ma Tian replied with excitement.

Chen Jianghai didn't say anything and hung up the phone directly.

He could definitely feel that Ma Tian probably had no intention of talking to him anymore at this time.

Using search engines to sell ads is actually a normal thing for Chen Jianghai.

In their previous lives, Google and Qiandu both relied on selling advertising to survive the Internet bubble.

It's just that their choices are a little different.

There are four main factors that affect search engine advertising costs.

They are ad coverage, average number of ads on a page, ad click-through rate, and effective costs generated by ad clicks.

The different choices between Google and Qiandu can be seen from these four factors.

Let’s talk about Google first. It starts from the click-through rate of ads and the effective costs generated by ad clicks.

It is naturally very difficult to start from these two points.

Google uses its own reasonable calculation formula to carry out sustainable search engine push.

As for Qiandu, it starts with the two easiest factors.

Ad coverage and the average number of ads per page, which results in Qiandu’s search results being basically ads.

At the same time, Qiandu also engages in bidding ranking, recommending whoever pays more.

Even if it is a liar, as long as the money is enough, Qiandu will follow the recommendation and will not care whether the advertising content is true or false.

On the other hand, Google has a screening and calculation mechanism to keep out most scammers.

Strictly speaking, there is a similar calculation formula for thousand degrees, but it is not useful.

At that time, Qiandu had only one idea, and that was to make as much profit as possible.

As for other things, they were simply not within the scope of their consideration.

(End of this chapter)