Rebirth: Return to 1991 to be the richest man

Chapter 1711 Where does money come from and where do people go?

As for why China wants to push Kodak to acquire the entire industry, Chen Jianghai knows very well that this is actually just to make an attempt.

After Kodak completed the industry acquisition, it carried out major surgery on the entire industry in the next five years.

Kodak has successively invested hundreds of millions of dollars in transforming China's top film factories, turning them into Kodak's global manufacturing base.

For those companies that had no hope of being saved, Kodak provided fairly reasonable financial compensation and shut them down completely.

In the eyes of the Chinese government, Kodak's performance is impressive enough.

Because it solves the two major problems in the transformation of state-owned enterprises - where does the money come from and where do the people go?

Of course, the impact of Kodak's transformation will not be known until five years later.
Now no one can tell what kind of impact Kodak's full entry into China will have.

Chen Jianghai really admired the higher-ups for making such a decision.

Courageous enough and adventurous enough.

In fact, this is also a helpless move.

It's not an exaggeration to say it's a gamble.

In fact, many of today’s state-owned enterprises are in dire straits.

If you want radical change, you have to take strong medicine.

Otherwise, sewing and mending is simply a waste of time and energy and will not help.

Chen Jianghai is a person with a future perspective.

He clearly knows what impact this acquisition will have on China.

But others have no idea what such a choice will bring to China.

Even more people feel that this will be a huge disaster.

As far as the current situation is concerned, without enough courage, courage and foresight, one would never dare to make such a decision.

While the whole country was paying attention to the news of Kodak's acquisition, one thing suddenly became popular.

The Xishan counterfeit wine poisoning case was a hot topic some time ago.

At this moment, Feng Cangjiu stood up and spoke out.

Fengfengtanjiu strongly condemned the use of industrial alcohol to make fake wine, saying it damaged the reputation of the entire industry.

At the same time, Fengtanjiu calls on all manufacturers to form an anti-counterfeiting association to prevent this phenomenon from happening again.

For those families who have lost their lives due to counterfeit wine, Fengtanjiu means that each family will donate a fee free of charge.

This move of sealing the vat of wine caused quite a stir for a while.

Many people who had never heard of Fengtan Liquor before are now paying attention to this brand.

Generally speaking, this matter has little to do with sealing the vat of wine.

Since the Xishan counterfeit wine case, most domestic wine and liquor brands have not dared to speak out.

The reason is also very simple, they are afraid.

If you say something wrong at this time, it is not a trivial matter.

If you don't do it right, you'll get burned and get into big trouble.

The more you say, the more likely you are to be wrong, the less you say, the more likely it is that you will be right. This view is shared by all liquor brands.

In this special period, as long as someone catches something, it will be magnified infinitely.

The risks are so high that liquor companies naturally dare not speak out.

People in the liquor industry have only one idea now, and that is to hope that this matter will pass as soon as possible.

Everyone believes that as long as some time passes, many people will forget about this matter.

At this time, Fengtanjiu stood up resolutely and showed his clear-cut attitude.

Jiamei Group's actions shocked everyone in the liquor industry.

They felt that Jiamei's Fengtanjiu made such a move at this juncture just to make themselves uncomfortable.

The whole country is now keeping a close eye on the liquor industry.

If anyone has a problem at this time, it will definitely not be as easy as before.What they didn't expect was that Fengtanjiu's actions didn't seem to arouse many people's attacks.

On the contrary, many people feel that sealing the vat of wine is done out of justice and social responsibility.

All of a sudden, the positive comments about sealed vat wine in the market began to rise sharply.

The Fengtan Liquor brand has also gained a lot of goodwill throughout China, and its scenery is endless.

Not to mention anything else, just the fact that Fengtan Wine is willing to donate money to those families who are suffering has made many consumers have a good impression of Fengtan Wine.

After all, each household receives a subsidy of 5 yuan.

Such large-scale humanitarian aid is almost unimaginable now.

These families, who might have killed their mainstay due to counterfeit alcohol, resulting in their children missing school and leaving their elderly without support, have received material protection.

At the same time, it is also a huge comfort to them.

Most people still sympathize with the weak.

It is no exaggeration to say that what Fengtanjiu did this time has brought about a very good advertising effect.

Now people all over the country know the brand Fengtan Liquor, and some people are willing to pay for it.

The concept of consumers is very simple. If sealed jar wine dares to appear at this time, it means that they have enough confidence in their products.

A caring and socially responsible company must be something that many consumers would like to see.

Many consumers immediately became curious about sealed vat wine.

After they agreed, they made a new discovery.

Behind this bottle of wine is Qiu Hai.

With the superposition of two and two, consumers' favorability for sealed vat wine has doubled.

After all, the Qiuhai Group brand has already been deeply rooted in the hearts of the people.

Moreover, countless consumers have already been conquered by the personality of Mr. Chen Jianghai.

Since it is a company invested by Chen Jianghai, there is no problem.

As for sealing the vat of wine and providing [-] yuan of humanitarian aid to each victim's family, everyone also felt that it was completely in line with Chen Jianghai's consistent style.

Some people even think that only Chen Jianghai can do such a thing.

After all, the sum of money accumulated is definitely not a small amount, and ordinary companies are not so generous.

All in all, the effect of sealing the vat of wine is really great.

Such a result directly made other companies completely unable to sit still.

Of course, it is impossible for them now to pick up on others' advice and just follow the usual way of sealing the wine in the vat.

Now that Fengtanjiu has taken the lead, if they try it again, the advertising effect will definitely not be as good as before.

And maybe it’s just thankless.

Because even if you do this, consumers will definitely not appreciate it.

What did you do when others weren't doing anything?

Now that you have seen that the effect is good, you all have joined together. What does this mean?

With this idea in mind, consumers will definitely not have a favorable impression of these liquor companies.

Maybe there will be counter-effects.

Soon, liquor companies found another way.

That is to simply respond to Fengtanjiu’s establishment of an anti-counterfeiting association.

Once they respond to this plan, it will be enough to show their attitude.

When consumers see them being so active, they probably won’t have much of a problem with them.

Doing so would be a great thing for the entire industry.

(End of this chapter)