Rebirth: Return to 1991 to be the richest man

Chapter 1686 You said this wrong

Chen Jianghai had already thought about this matter just now.

It is at this critical moment that the true nature of an enterprise can be seen.

Chen Jianghai believes that if Fengtan Liquor can take advantage of the situation, it will definitely be of great benefit to improving its own brand.

Chen Jianghai directly told Chen Shuyao: "First, we must organize as many media meetings as possible, and at the same time, we must propose that national brands cannot be harmed at will, and Fengtan Wine is willing to be responsible to the country and consumers."

Upon hearing this, Chen Shuyao quickly took out a pen and paper and began to record it word for word.

She felt that what Chen Jianghai was going to say next was definitely something very important and must be written down carefully.

"Second, we call for national legislation on this matter."

"Third, we proposed to work with other liquor companies to jointly establish a special fund for China to combat counterfeit liquor."

"Fourth, donate a pension free of charge to the bereaved families."

"Fifth, when consumers drink liquor, they must be sure to look for the brand, quality and manufacturer of the liquor, and avoid buying blindly. It is best to buy it in a specialized store, so that if there is a problem, you can be protected."

In one breath, Chen Jianghai stated all the plans he had just thought of.

On the other end of the phone, Chen Shuyao was writing furiously and was highly concentrated, fearing that she would miss any detail.

Chen Jianghai's suggestions are all very exciting in Chen Shuyao's opinion.

Once implemented, it will definitely be able to perfectly enhance the brand image of Fengtan Liquor, turn this crisis into an opportunity, and realize the leap-forward development of Fengtan Liquor.

This plan is many times better than Chen Shuyao's own idea.

Suddenly, Chen Shuyao admired Chen Jianghai even more.

Ordinary people would never be able to come up with such a comprehensive plan in such a short period of time.

But the news network here had just broadcast the counterfeit wine case. As soon as he called, Chen Jianghai gave him such a complete plan.

Following these points mentioned by Chen Jianghai can not only express the brand Fengtan Liquor’s hatred for fake wine.

At the same time, it also greatly enhances the brand image of Fengtan Liquor itself.

More importantly, if Fengtanjiu uses money to help those families who are suffering, it will definitely be widely recognized by the public and establish an extremely positive brand image.

Based on these three points alone, Chen Shuyao felt that it was appropriate to spend more money.

In this way, consumers' impression of sealed vat wine will be greatly improved.

At least when buying liquor, they will definitely consider sealing the bottle.

As for the original consumers of sealed jar wine, they will also be proud of this brand.

These original consumers may also actively recommend sealed vat wine to people around them, accumulating more popularity for the brand.

As long as these situations occur, the purpose of Chen Jianghai's plan will be achieved.

"Jiang Hai, you are really amazing. You came up with such a good solution all at once."

Chen Shuyao couldn't help but praise on the other end of the phone.

Chen Jianghai smiled and said: "Shu Yao, actually this is a great opportunity to establish our brand. We should seize it."

Combining the plan Chen Jianghai just mentioned, Chen Shuyao also understood what he meant.

Nowadays, the domestic sales volume of Fengtan Liquor is indeed quite remarkable.

However, it is somewhat difficult to surpass established liquor brands such as Moutai Wuliangye and Luzhou Laojiao.

The main reason is that it has never been famous. Fengtan Liquor has always been a local brand and has not become popular across the country.

This point left Chen Shuyao with no good solution.

Advertising has been going on, and it can be said that no effort has been spared in order to advertise.

However, the effect is not much anymore.

This day can be clearly seen from the sales data.

Chen Shuyao also conducted a detailed social survey for this purpose and found that in consumers’ perceptions, the impression of high-end liquor brands has basically been fixed.

Without the right opportunities, it is not an easy task to break out from a group of established liquor companies.

Now, Chen Jianghai has seen the opportunity of Fengtanjiu’s rise, and of course he cannot miss it.At this time, sealed vat wine must seize the opportunity to establish its own brand image.

After this incident, consumers will definitely have a deep impression on sealed vat wine.

As long as the brand effect of Fengtan Liquor is achieved, it will have the capital to compete with other liquor brands.

Chen Jianghai believes that if Fengtanjiu is to rise, all it needs is time.

"Jiang Hai, I'm going to make the plan right now."

Chen Shuyao was about to hang up the phone after finishing speaking.

Chen Jianghai quickly stopped her and asked in surprise: "Shu Yao, it's the Chinese New Year, do you still want to work overtime?"

Chen Shuyao didn't care at all about this matter.

"Anyway, I'm celebrating the New Year alone, so it's the same no matter when I work overtime."

What Chen Shuyao said seemed to be quite chic, but Chen Jianghai could hear a hint of sadness and loneliness that was difficult to conceal.

"Even if you are willing to work overtime, will the employees be willing?" Chen Jianghai couldn't help but remind him.

Hearing what Chen Jianghai said, Chen Shuyao reacted.

During the Chinese New Year, she, a lonely boss, could certainly work overtime willingly.

In other words, she is willing to use this kind of overtime work to pass the lonely time and comfort her empty heart.

But it doesn't mean that other employees are willing to work overtime with her.

The employees have been busy all year long and have finally reunited with their families. No one wants to be absent at this time.

The Spring Festival is the most important festival in China, and it is all about a happy reunion.

There are not many people willing to work overtime at this time.

Even if you are offered more overtime pay, I am afraid some people will choose to refuse.

"Okay, I'll draft the plan at home first and then implement it when I get to work."

Chen Shuyao followed Shan Ruliu and said quickly.

Seeing Chen Shuyao celebrating the New Year alone, Chen Jianghai couldn't bear it after all. He hesitated slightly but couldn't help but talk about one thing.

"Don't you have a piece of land in Chenjiacun? Why not build a house here?" Chen Jianghai suggested.

Chen Shuyao was a little moved when she heard Chen Jianghai's proposal.

But after her heartbeat passed, Chen Shuyao immediately calmed down.

Or more worried.

"I don't even know a few people in Chenjia Village, so forget it! It's not like celebrating the New Year alone there." Chen Shuyao said with a wry smile.

"You're wrong for saying that!"

Chen Jianghai couldn't help but smile and said, "If you don't take the initiative to get to know people, you will never get to know them. After all, you are also a person who came from Chenjia Village, and now that you have such achievements, I believe it will be great to become famous. Get along.”

In Chen Jianghai's view, if Chen Shuyao wants to break her current life, she must take the first step bravely.

Living in Chenjiacun may give the other party a different experience.

Hearing what Chen Jianghai said, Chen Shuyao was a little shaken.

Seeing that Chen Shuyao didn't speak, Chen Jianghai knew that she might be weighing it, or that she might already have a heartbeat.

But no matter what, this matter cannot be pushed too hastily.

The final decision rests with Chen Shuyao.

"This year is over, so you still have a long time to think about it. I hope we can become neighbors next year."

Chen Jianghai followed.

The word "neighbor" was like the straw that broke the camel's back, completely moving Chen Shuyao.

(End of this chapter)