Rebirth: Return to 1991 to be the richest man

Chapter 1638

Regarding Chen Jianghai's question, Qi Jingyi opened her mouth and didn't know how to answer it for a moment.

The other party just said that he can't guarantee that the program he plans next will be a hit.

If the answer is yes, even Qi Jingyi himself wouldn't believe it.

But if the answer is no, and he has no confidence, how can Chen Jianghai help?

Seeing Qi Jingyi like this, Chen Jianghai knew that he had posed a problem for him.

Of course, Chen Jianghai didn't really mean to embarrass Qi Jingyi, and smiled slightly: "Director Qi, if you want Xijiang TV Station to develop better and better, you can't just rely on one or two programs."

These words could be said to have ripped off the last fig leaf from Qi Jingyi's body.

Qi Jingyi's face suddenly became a little ugly.

As the saying goes, good medicine tastes bitter, but honest advice offends the ears.

Although the words are ugly, they are true.

In the final analysis, Xijiang TV still lacks sufficient strength.

It is impossible for Qi Jingyi to get Xijiang TV back on track with just one or two programs.

Not to mention competing with the top domestic TV stations.

Seeing that Qi Jingyi didn't move for a long time, Chen Jianghai asked again: "Director Qi, do you think what I said makes sense?"

Hearing this, Qi Jingyi reacted instantly.

Chen Jianghai said this just now, not to humiliate him, but to wake him up.

After thinking about this clearly, Qi Jingyi stood up immediately.

"Mr. Chen, please teach me how to do it."

At this time, Qi Jingyi looked serious and her attitude was extremely sincere.

Seeing Qi Jingyi's humbly asking for advice, Chen Jianghai waved to him to sit down.

It was pretty good that Qi Jingyi could hear such a meaning in his words.

As long as the attitude is there, there is no need to assume such a high profile.

"Actually, it's very simple. I think your TV station's current operating model is not working."

Chen Jianghai said straight to the point.

After listening to Chen Jianghai's words, Qi Jingyi frowned slightly, expressing that she could not understand.

"Mr. Chen, the current operating model of domestic TV stations is the same as ours."

Qi Jingyi quickly explained.

After listening to Qi Jingyi's words, Chen Jianghai said calmly: "Then tell me, how do today's TV stations operate?"

"Buy programs to increase ratings, and then rely on advertising to make money." Qi Jingyi answered almost without thinking.

Chen Jianghai said calmly: "What kind of programs do you usually buy?"

Hearing what Chen Jianghai said, Qi Jingyi replied: "TV series, some popular programs on other TV stations."

Chen Jianghai raised his hand and smiled: "The biggest problem has arisen, your innovation is not enough."

Qi Jingyi nodded and said: "Mr. Chen, this is indeed a big problem, and it is also the main reason why I came to see you today."

He came to Chen Jianghai for this one program and for the TV station to make fundamental changes.

Chen Jianghai then asked: "So what kind of program are you going to let me plan?"

This question once again stupefied Qi Jingyi.

Before coming, Qi Jingyi really didn't think about this problem.

In his opinion, the program produced by Chen Jianghai must be the best program.

As for the rest, he didn't think much about it at all.

Qi Jingyi hesitated and said, "Mr. Chen, I think a program like Tip of the Tongue would be good."

"Such a program is indeed good, but even if you put a lot of effort into it and spend a lot of money and effort to make it, it will never be able to surpass the tip of your tongue." Chen Jianghai said noncommittally.Hearing Chen Jianghai's words, Qi Jingyi's heart suddenly beat faster and her eyes shone with light.

What does this mean?
"Mr. Chen, do you want to make a show that goes beyond the tip of the tongue?"

Qi Jingyi asked with a slightly trembling voice while trying to control her emotions.

Chen Jianghai shook his head slightly and said: "That's not what I meant. There are too few entertainment programs on TV stations now. I want to make an entertainment program."

Hearing this, Qi Jingyi already understood what Chen Jianghai meant.

Today's TV stations basically broadcast news broadcasts, advertisements and TV series.

As for entertainment programs, they are quite few.

Regarding entertainment programs, Qi Jingyi has actually had this idea for a long time.

Even many TV stations are now making some attempts, such as CCTV's "Zhengda Variety Show", "Quyuan Zatan" and so on.

However, there is no very successful model yet.

But the fact that other TV stations can do this does not mean that Xijiang TV station can also do the same.

The reason is also very simple, that is, Xijiang TV Station does not have enough strength and capital.

People can ask the government to allocate money to give them programs and then increase their ratings.

There is not much assistance available from Xijiang TV Station.

It is already very difficult to maintain the normal operation of the entire TV station. Where is the money left to spend on program production?
The only one they can rely on is no one but themselves.

The income of Xijiang TV Station in recent years has not been very good. It can be said that it has suffered losses every year.

Under such circumstances, it is unrealistic for Xijiang TV Station to turn around on its own.

It is precisely because of this that Qi Jingyi is so eager to come to Chen Jianghai for help and try to break the current embarrassing situation.

In Qi Jingyi's view, as long as there is a popular program, it will be an opportunity for Xijiang TV to make a comeback.

But when it came to making a completely entertaining show, that was something Qi Jingyi had never thought about.

If entertainment programs are done well, they will naturally be quite popular.

But if it is not done well, it means losing money.

While the benefits are great, the risks are naturally not small.

Because entertainment programs like this require a large investment in itself.

The lack of sufficient funds happens to be the biggest problem of Xijiang TV Station.

This is a paradox, and in Qi Jingyi's view, it is impossible to break it.

Seeing that Qi Jingyi didn't speak for a long time, Chen Jianghai asked directly: "What? Director Qi? Are you in trouble?"

"Mr. Chen, the difficulty is really big." Qi Jingyi said with a wry smile and shook her head.

Chen Jianghai asked calmly: "What's the difficulty? Let's talk about it."

Hearing what Chen Jianghai said, Qi Jingyi doubted her ears.

What does it mean?
Could it be that Mr. Chen wants to fully support Xijiang TV Station?

Thinking of this, Qi Jingyi suddenly became excited.

Just after Qi Jingyi raised this hope, Chen Jianghai made it clear to him directly.

"In this way, Director Qi, we, Qiuhai, will contribute the capital, and your TV station will be responsible for other matters, so we can jointly create an entertainment program. What do you think?"

Qi Jingyi's eyes widened in shock, and she couldn't believe her ears.

Chen Jianghai's conditions are really generous.

Even though Qiu Hai only contributed capital, this was already a great blessing for Qi Jingyi.

"Mr. Chen, no problem, I agree."

Qi Jingyi didn't think too much and agreed without hesitation.

(End of this chapter)