Rebirth: Return to 1991 to be the richest man

Chapter 1464 Reality and Commercialization
As the saying goes, it is better to travel thousands of miles than to read thousands of books.

After finishing the program A Bite of China, Li Shuangyu can be said to have read the book and started walking.

These experiences really taught Li Shuangyu a lot.

Under such circumstances, there were not many people with whom she could chat.

But in front of Chen Jianghai, no matter what Li Shuangyu said, Chen Jianghai could easily take over the topic.

While chatting, Chen Jianghai discovered that Li Shuangyu suddenly stopped talking.

At this time, she was looking at Chen Jianghai curiously, her eyes filled with wonder.

Seeing Li Shuangyu like this, Chen Jianghai couldn't help but touch his face.

"Reporter Li, is there something on my face?"

Hearing Chen Jianghai's question, Li Shuangyu quickly shook his head and said sincerely: "Mr. Chen, your knowledge is so rich that I feel ashamed."

Hearing what Li Shuangyu said, Chen Jianghai explained with a smile: "I have traveled all over the world in these years and I have seen a lot of things. It is not surprising."

Li Shuangyu did not agree with Chen Jianghai's explanation.

Regarding the development process of Qiu Hai, Li Shuangyu had an in-depth understanding, which can be said to be quite clear.

Chen Jianghai has indeed traveled to many places over the years, but the one he stayed in for the longest time was in Xijiang Province.

As for other places, it was true that Chen Jianghai had been there, but his stay was really short.

In this case, it is impossible to fully understand the customs and food of a place.

Chen Jianghai knew what the two people were talking about just now, whether it was abroad or domestically.

In this case, if Chen Jianghai said that he only knew this because of doing business, Li Shuangyu would definitely not believe it.

In her opinion, Mr. Chen must be an open-minded and studious person, and the books on the bookshelf are definitely not just decorations.

Then, Chen Jianghai directly changed the topic: "Reporter Li, if you plan to play in Pingshan, I will send someone to be your guide!"

Li Shuangyu quickly shook his head and said, "No, no, Mr. Chen, actually I have another thing to come to you for this time."

Chen Jianghai asked with a smile: "I wonder what else Reporter Li wants to see me for?"

Li Shuangyu was not polite and directly told Chen Jianghai the second purpose of his trip.

After hearing Li Shuangyu's question, Chen Jianghai admired Li Shuangyu very much.

In the face of huge achievements, Li Shuangyu did not get carried away.

In the previous life, the second season of "A Bite of China" suffered a setback in terms of reviews and reputation, but it was definitely far inferior to the first season.

The reason is also very simple, that is, the advertising traces of the second season of Tongue are too blunt and obvious.

It is far less careful than the first season, and many details are not in place.

Under this circumstance, the show lost its original meaning and was criticized by fans, with various negative reviews.

The reason why the audience likes this show is that it is simple, real, down-to-earth, and can resonate with everyone.

In the second season, its most valuable thing has been diluted, so the original audience will naturally not buy it anymore.

"Reporter Li, why do you think this show is so popular?"

Chen Jianghai did not rush to answer, but asked instead.

Li Shuangyu had obviously considered this question and answered quickly: "Mr. Chen, I think the style and content of this show have attracted a large number of people."

Regarding Li Shuangyu's answer, Chen Jianghai nodded slightly, and then added: "These are two very important points, but they are not the most important."

Li Shuangyu was stunned for a moment, then his eyes widened, and he quickly asked: "Then what is the most important thing?"

"Authenticity and commercialization." Chen Jianghai said two points lightly.

Hearing this answer, Li Shuangyu suddenly fell into silence.Of course Li Shuangyu knew this truth very well.

For this documentary, she really traveled across most of China, and she didn’t even know how many pairs of shoes were worn out.

But she really had no idea how this commercialization came about.

Before this, it can be said that Li Shuangyu had never considered related issues.

She was not a pretentious person, so she directly asked Chen Jianghai for advice.

Chen Jianghai naturally had no intention of hiding it, and explained to her with a smile: "This documentary has a characteristic, and that is narrative."

"The overall structure of Tongue is in the form of unit stories, with series connections in the middle. This way the audience will accept it very well."

Hearing Chen Jianghai's words, Li Shuangyu smiled and spoke, and then quickly figured it out.

Suddenly there was a feeling of enlightenment.

Although Chen Jianghai's words may sound simple, they can be said to be very thorough in explaining the reasons for Tip of the Tongue's success.

"Mr. Chen, do you mean that A Bite of China Season [-] will continue to be popular if it follows this trend?" Li Shuangyu said in surprise with his eyes widened.

After hearing this, Chen Jianghai shook his head and said calmly: "I can't guarantee this."

Chen Jianghai is not an expert in the field of variety shows and entertainment, so he doesn't dare to guarantee it.

In fact, even the so-called experts would never dare to make such a guarantee.

Whether a documentary can become popular actually depends on various factors.

No one can make a real judgment until it actually starts broadcasting.

The review of China Season [-] on the tip of my tongue in my previous life was indeed not very good.

If you change it, it will definitely be fine?

No one can tell.

Li Shuangyu nodded thoughtfully, and she understood what Chen Jianghai meant.

At this time, Chen Jianghai said: "Actually, I have another idea, you can listen to it."

"What idea? Mr. Chen, please tell me!"

Li Shuangyu's eyes lit up and she looked at him expectantly, waiting for the next step.

No wonder Li Shuangyu had such a violent reaction.

The success of "A Bite of China" and Touching China has made Chen Jianghai's reputation on CCTV skyrocket.

Almost everyone thinks that if Chen Jianghai had not started a business, he would definitely be a talented producer.

Most people would never think of such a good idea.

The idea is high, but it can capture the audience. This is simply what practitioners like them dream of.

However, a layman like Chen Jianghai did it so perfectly, which really made them feel ashamed.

The creativity Chen Jianghai talks about is definitely top-notch creativity.

Anyway, for now, she has not found anyone with Chen Jianghai's unique creativity.

The key is that Chen Jianghai has very good control over the audience's hearts.

It can also make accurate analysis and can be used as a guide for program production.

This is something that most relevant practitioners cannot do.

(End of this chapter)