Rebirth: Return to 1991 to be the richest man

Chapter 1451 Several joys and sorrows

Nowadays, the liquor business is quite good.

If we expand production, we can definitely capture more markets.

This is of course no problem for sealing wine.

Chen Shuyao really couldn't figure out why Chen Jianghai asked her to control production?

Is it because they are afraid that the scale of sealed vat wine will expand too fast and cause problems?
"Jiang Hai, I don't understand what you mean?"

Chen Shuyao directly expressed her doubts.

Chen Jianghai quickly explained: "Now the authorities are restricting the liquor industry. I estimate that the sales volume of the Chinese liquor industry in the past few years will not be very good."

"What Fengtanjiu needs to do now is to stabilize sales channels. If we do this well, we will be successful. Anyway, our current reputation is enough."

After listening to Chen Jianghai's words, Chen Shuyao looked confused.

"Jiang Hai, where did you get this news? Why didn't I know?"

Chen Jianghai smiled and said: "If you read more newspapers, you will know this information."

In this day and age, newspapers are the biggest way to spread news.

If you want to know what the domestic economic environment is like, there is absolutely no problem in reading newspapers.

Chen Jianghai doesn't need to read newspapers. He definitely knows the direction of history much better than anyone else.

At least Chen Jianghai knew the general direction of everything clearly.

In the history of Chinese liquor, brands such as Qinchi, Kongfu Yanjiu, and Kongfujiajiu were all very popular at the beginning, even very popular and unparalleled in the limelight.

But in the end they all declined.

There are many reasons for this.

But the most important thing is that the higher authorities have begun to control the liquor industry.

The reason is also very simple. China does not have enough food now.

Since [-], agricultural output has been declining every year, which is related to the country's food security and has attracted great attention.

In the 90s, whether China could feed its billions of people on its own was an extremely serious question.

The liquor industry is precisely the industry that consumes the most food.

Making more liquor means that grain stocks will be greatly reduced.

It is precisely in consideration of such a problem that the country began to introduce relevant policies to restrict liquor.

Of course the effect is quite obvious.

It is precisely because of the introduction of these policies that possible food crises were well solved in that era.

Chen Jianghai clearly remembers that starting from this year, the authorities began to restrict liquor advertising and limit liquor production capacity.

At the same time, the government encourages consumers to drink beer, wine and other alternatives.

These alcoholic drinks, which do not consume much food, have much lower tax rates than liquor.

From this time on, China's annual liquor production dropped rapidly from the peak of 800 million tons this year to 2000 million tons in 500.

And this number continues to drop, until it has dropped to 350 million tons before it is considered stable.

If Fengtanjiu rashly expands its scale to [-] tons at this juncture, it will simply be asking for death.

Therefore, Chen Jianghai must of course stop it.

According to the original history, since [-], wineries have closed down all over the country, and the entire industry has been in a very depressed state.

It wasn't until [-], when domestic grain production increased, that liquor restrictions were no longer imposed.

There is no need to worry about food issues. The central government has reduced the consumption tax on liquor by 5.00% and at the same time liberalized production restrictions.

Under such circumstances, China's liquor industry quickly recovered to its previous level.

What Fengtanjiu needs to do now is to work steadily and stabilize the market.As long as it can hold on until [-], it may not be impossible to compete with Moutai.

After all, in this process, many competitors will die for various reasons.

The one who survives to the end is the winner.

Especially after all the original markets of these companies are given away, those who survive will definitely have a lot to do.

"What exactly is going on?"

Chen Shuyao still didn't quite understand and couldn't help but ask.

Chen Jianghai simply replied: "According to the information I received, the state will implement total volume control on liquor."

"Total quantity control?" Chen Shuyao sounded very surprised.

"Correct."

Chen Jianghai continued to explain, "The total amount of liquor in each province in the country must be set every year, and it will decrease every year."

Chen Shuyao really couldn't believe it when she heard the news.

"It's impossible for the higher-ups to intervene in market production, isn't it?" Chen Shuyao asked with a frown.

Chen Jianghai replied: "Of course we will not intervene forcibly, but will use other methods, such as increasing tax rates and strict advertising standards, to reduce liquor production in disguise."

"At the same time, in order to protect their own enterprises, various localities will definitely introduce corresponding regulations, which will greatly increase the sales cost of foreign liquor."

"Under such conditions, the only way for liquor companies is to reduce production. Otherwise, whether they can even survive is a question!"

"Is your news reliable? Why is this happening?" After hearing what Chen Jianghai said was so terrifying, Chen Shuyao felt anxious and asked quickly.

Nowadays, sealed vat wine is gaining momentum. According to Chen Shuyao, this is a good time to vigorously develop.

But in this situation, Chen Jianghai said the above words to teach her how to be willing.

Chen Jianghai did not disclose the source of the news, but said: "The reason for the production reduction is simple, because of the problem of grain reserves. The country is afraid of insufficient food, so it can only choose to curb liquor production."

Hearing this, Chen Shuyao also understood something a little bit.

This is because of the macro-control implemented by the state in order to ensure food supply.

And she completely believed what Chen Jianghai said.

It seems that the development speed of the liquor industry will definitely slow down greatly in the past two years.

In fact, in Chen Jianghai's view, the current policy is not too harsh.

By 2000, the annual output of Huaxia liquor had dropped to 500 million tons. At this time, the country was not satisfied.

At that time, the ad valorem consumption tax on liquor was already as high as 20.00%.

After discussion, the central government decided to once again increase the specific consumption amount of [-] cents per catty.

In other words, for every kilogram of liquor sold by a Jiuqi liquor company, it not only has to pay a consumption tax of 20.00% of the price, but also an additional consumption tax of [-] cents.

Such a policy is absolutely unacceptable to any liquor company.

After two years of this, China's liquor production plummeted to more than 300 million tons.

Some are happy and some are sad.

Some people are frustrated and some are proud.

Completely different from the plight of liquor companies, beer has experienced a blowout development at this time.

In just ten years, the number of brewery companies has increased nearly ten times, and the output has increased nearly twenty times, directly ranking first in the world.

"Jiang Hai, I have bad news to tell you."

Chen Shuyao's tone suddenly felt a little disappointed at this moment.

(End of this chapter)