Rebirth: Return to 1991 to be the richest man

Chapter 1185 Brand maintenance is important
"Brother-in-law, we haven't contacted you for a long time. How are you doing lately?"

After Chen Jianghai answered the phone, he spoke first.

Hearing what Chen Jianghai said, Shang Yuanming quickly said: "Jiang Hai, you are a busy man, how dare I disturb you casually.

Chen Jianghai smiled and said: "Brother-in-law, you are too outspoken. If you have anything, you can call me. We are a family."

Hearing Chen Jianghai say this, Shang Yuanming felt very happy.

"Jiang Hai, Wanqing and I will be your guests in two days. Is it convenient?" Shang Yuanming followed.

Chen Jianghai said very cheerfully: "Brother-in-law, what are you talking about? I just said that we are a family. If you come, of course we will be happy."

Hearing what Chen Jianghai said, Shang Yuanming also laughed happily.

With the continuous development of Qiu Hai, and the huge returns received from Chen Jianghai's various investments, his brother-in-law's status and worth are now beyond their imagination.

It can be seen from the conversation just now that Chen Jianghai's attitude towards them is exactly the same as before.

This made Shang Yuanming very happy.

When making this call, Shang Yuanming was still a little nervous.

With Chen Jianghai's current status, would he be distant from him or even give him some looks?
Now it seems that he is thinking too much.

"Jiang Hai, I feel relieved with your words." Shang Yuanming said with a smile.

Chen Jianghai then asked: "Brother-in-law, what are you doing here this time?"

Shang Yuanming quickly told Chen Jianghai that they had two main purposes for coming to Pingshan this time.

The first is to see Chen Jianghai and Lin Wanqiu, and then go back to Linghai to visit his parents.

As for the second thing, Haidilao is preparing to open a branch in Pingshan.

Chen Jianghai was a little surprised when he heard the news.

"Brother-in-law, is Haidilao expanding so fast now?"

Last year, Haidilao only opened branches near Hangzhou.

In less than a year, this branch has opened in Pingshan.

Hearing Chen Jianghai say this, Shang Yuanming became even happier.

I just heard him say with a smile: "Jiang Hai, Haidilao can expand so fast, I have to thank you!"

There is a reason for Shang Yuanming to say this.

At the beginning, if Chen Jianghai hadn't suggested that he adopt the form of a franchise store, Haidilao would not have been able to develop so fast.

When he first heard Chen Jianghai's suggestion, Shang Yuanming felt a little uneasy.

Haidilao was not very large at that time and was quite famous in the Hangzhou area.

Who would recognize him after leaving Hangzhou?
If this takes the form of a franchise store and expands to other provinces and cities, will the business be as good as it is now?
Shang Yuanming really had no confidence and was naturally full of doubts about this.

Especially when the first franchise store opened, Shang Yuanming was worried about accidents and went to supervise it personally.

Fortunately, no accidents occurred and the opening was very successful.

Subsequent developments told Shang Yuanming that all his worries were unnecessary.

With the rapid development of China's economy and the continuous improvement of people's living standards, more and more people have higher and higher requirements for the quality of life.

With spare money in their hands, they often choose to eat out.

At this time, Haidilao, which is not very expensive, has good service, and is of high quality, has naturally become the first choice of ordinary people.

It is no exaggeration to say that all operators who choose to join Haidilao have made a lot of money this year.

Suddenly, Haidilao became the representative of gourmet food in several cities centered on Hangzhou.

Under such circumstances, Haidilao's business is very booming, and by the way, the crayfish are also sold well in advance.At night, almost every store is full.

Especially at the main store, the tables are turned over at least three times every night.

These two months have been Shang Yuanming's busiest two months.

After Haidilao became famous, more and more people wanted to join Haidilao and make money through it.

Facing the pursuit, Shang Yuanming was not blindly arrogant. He firmly remembered what Chen Jianghai said to him before.

No matter who wants to join Haidilao, their qualifications must be strictly reviewed.

Once any of the conditions are not met, you will not be able to join Haidilao.

If Haidilao wants to operate well and maintain its brand, it must raise the threshold for entering this industry.

Relying on this threshold, Shang Yuanming lost a group of people.

This group of people want to make money from Haidilao, but they don't have enough strength, or they have problems of one kind or another.

Naturally, Shang Yuanming will not make an exception for those who do not meet the conditions for joining.

The Haidilao brand cannot be affected by any negligence.

As a result, some headaches arose for Shang Yuanming.

These people couldn't get the right to join Haidilao, so they started to have evil ideas.

Okay, since you won't let me join, can't I open it myself?

They opened their own hotpot restaurant based on Haidilao's model.

Especially their names, it can be said that there are all kinds of imitations and similarities.

Things like fishing by the sea, fishing in the sea, Hai Lao, etc., they are all just marginal.

Shang Yuanming couldn't laugh or cry when he saw the names of these stores.

It can only be said that Haidilao is too popular, and there are too many people who want to follow suit and make money.

Regarding these trademarks, Shang Yuanming is now very troubled and doesn't know how to solve them.

So this time when he came to Pingshan, Shang Yuanming wanted to ask Chen Jianghai how to solve this problem as soon as possible.

Otherwise, these motley crews will not only steal their own market, but may also affect the Haidilao brand.

Hearing this question, Chen Jianghai was not surprised at all and smiled slightly: "Brother-in-law, I think Haidilao should set up a legal department."

As Haidilao becomes more and more famous in the future, more and more people will steal Haidilao's trademark.

This kind of thing will happen all the time in the future and is almost unavoidable.

Instead of having to worry about brand maintenance all the time, it is better to directly set up a legal department to deal with such infringement disputes.

Moreover, as Haidilao expands in scale, many things will involve the law in the future.

Chen Jianghai has always believed that professional matters should be left to professionals.

Hearing Chen Jianghai's suggestion, Shang Yuanming frowned slightly and said thoughtfully: "Jiang Hai, I'm going to build a legal department now. It will take a long time. Water from afar can't quench the thirst of the near!"

Chen Jianghai can naturally understand Shang Yuanming's worries.

By the time the legal department is established, these counterfeit trademarks may have almost destroyed Haidilao's brand image.

Chen Jianghai said simply: "It doesn't matter. I can ask Qiu Hai's legal department to help you handle this matter first."

Hearing what Chen Jianghai said, Shang Yuanming's eyes lit up and he quickly said: "Jiang Hai, your method is good! That will cause trouble for you."

(End of this chapter)