Rebirth: Return to 1991 to be the richest man

Chapter 1129 This is the difference in the pattern

On the day the women's volleyball team returned to China, many companies immediately sent people to contact them.

The popularity of women's volleyball team is so high now. If you invite them to advertise, the effect will be obvious.

But what they didn't expect was that the women's volleyball team gave a unified answer. They already had sponsors.

At this time, everyone who went to discuss cooperation was curious, who made the first move?
You know, they have already called the women's volleyball team to ask before they even get off the plane.

In this case, there is only one possibility, and that is that the women's volleyball team has signed a sponsor abroad.

Thinking of this, many people take it for granted that foreign-funded companies saw business opportunities and signed the women's volleyball team in advance.

After asking around, they discovered that the sponsor of the women's volleyball team was actually Qiuhai Electric!
These people never expected that Qiu Hai would win the sponsorship of the women's volleyball team so quickly.

Some people couldn't help but think, why is it Qiu Hai again?

Qiu Hai was the first to win the sponsorship of Ma Jiajun. Later, Ma Jiajun shined in the competition, making many people jealous.

If Qiu Hai did this, it could be said that he spent the least money and did the best thing.

Before the women's volleyball team entered the Olympics, Qiuhai had already taken action to win over sponsors.

Many people can't help but think, does Qiu Hai really have so much confidence in the women's volleyball team?

Knowing there was no hope, these people left immediately.

If you want to grab resources from Qiu Hai, you better stop dreaming.

Yue Hongsheng was also very happy after hearing the news.

The results achieved by the women's volleyball team this year are already good, especially their hard work on the field, which has set off a wave of heated discussions across the country and has been recognized by senior officials and carried out positive publicity.

Now if that company could invite the women's volleyball team to shoot an advertisement, the effect would definitely be explosive.

When Qiu Hai signed a contract with the women's volleyball team, Yue Hongsheng thought it was a bit inappropriate.

At that time, the state of the women's volleyball team was still unsatisfactory.

But who can guarantee that we will get good results in the Olympics?

Now it seems that he was thinking too much.

No, after the women's volleyball team returns to China and settles down, advertising can be put on the agenda.

Yue Hongsheng believes that after this wave of publicity, sales of Qiuhai's products will definitely show a rapid upward trend.

This also made him admire and respect Chen Jianghai even more.

It can only be said that Chen Jianghai's vision is too poisonous.

From Ma Jiajun before to the current women's volleyball team, Chen Jianghai's betting can be said to be extremely accurate.

If Yue Hongsheng's previous thoughts were followed, it would be very difficult for Qiu Hai to discuss cooperation with the women's volleyball team.

Not to mention that there are many competitors, the price alone is definitely not a small amount.

How much did Qiu Hai spend to sign the women's volleyball team this time?

It’s less than 200 million.

And it’s the entire women’s volleyball team, including coaches and other behind-the-scenes staff.

Nowadays, the value of the women's volleyball team starts at least 500 million.

I don’t know how many companies are waiting, and even with the money, they may not be able to get in line.

For Yue Hongsheng, being able to save so much money at once will keep him happy for a while.

Qiu Hai got such a huge advantage, which made other companies very jealous and envious.

Yue Hongsheng knew that this advertisement must be shot well.

Otherwise, it would be such a waste of such a good opportunity.

Since the women's volleyball team has been chosen to be the protagonist, the creativeness of the advertisement must be good.

It is best to make a deep impression at first sight and be remembered by consumers immediately.

In this case, Yue Hongsheng immediately thought of Chen Jianghai.

In terms of advertising creativity, Yue Hongsheng only recognized Chen Jianghai.Even among professionals in the industry, Yue Hongsheng feels that he is definitely no match for Chen Jianghai in this regard.

It can only be said that Chen Jianghai's ideas are too advanced and his creativity is amazing.

Every shot was a huge success, without exception.

At the beginning, many people felt that Chen Jianghai's advertisement was a bit confusing.

But after the advertisement was put out, the effect was astonishingly good.

Take the last advertisement for washing machines as an example. Yue Hongsheng and Qiu Shuyi didn't understand it at all at first, and they were still a little suspicious.

For seven days in a row, I just wrote the word "Qiu Hai" in the newspaper and did nothing else.

Yue Hongsheng thought at the time that Chen Jianghai was wasting money.

But later he discovered that he was wrong, and very wrong.

These two words appeared in newspapers for seven days in a row, whetting the appetite of the people across the country and attracting the most enthusiastic attention.

In the end, the effect of this advertisement is obvious to all, and the sales of washing machines are quite good.

Now, this women's volleyball team has successfully won the runner-up position and caused heated discussions in the country, so this advertisement must be stunning.

Now Qiuhai's advertising is no longer limited to one product, but is shaping the entire brand.

This is the most important thing in Qiu Hai right now.

Chen Jianghai had specifically explained this to Yue Hongsheng before.

After hearing Chen Jianghai's theory, Yue Hongsheng agreed.

Yue Hongsheng is still thinking about the individual products themselves, but Chen Jianghai is looking at the entire brand.

This is the difference in the pattern.

Thinking of this, Yue Hongsheng didn't feel embarrassed and went directly to find Chen Jianghai.

Instead of spending money to hire people outside to make some advertisements that are not stunning or excellent enough, it is better to go directly to Mr. Chen to learn from his experience.

When the time comes when you have a plan, you can just find professionals to implement it.

Yue Hongsheng believes that the plan given by Mr. Chen is definitely the best.

It is even possible that Chen Jianghai has thought about the specific content in advance.

Soon, Yue Hongsheng came to Chen Jianghai's office.

Chen Jianghai naturally knew the good news that the women's volleyball team had won second place.

Yue Hongsheng was not in a hurry to explain his purpose, and had a little discussion with Chen Jianghai on the achievements of the women's volleyball team.

"Mr. Chen, why do you think the women's volleyball team has good results but the men's volleyball team has such poor results?"

Yue Hongsheng said he didn't quite understand.

Chen Jianghai smiled slightly and explained patiently: "Actually, you are wrong to think this way. This is not a problem between men and women, but a problem with the international environment."

Hearing what Chen Jianghai said, Yue Hongsheng was very curious and asked in surprise: "Mr. Chen, what do you mean?"

Chen Jianghai smiled and explained to Yue Hongsheng with great interest.

In fact, in the minds of most Chinese people, the performance of women's football and women's volleyball teams is better than that of male athletes.

The women's football team even finished second in the World Cup.

This achievement can be said to be quite impressive.

As for the women's volleyball team, the results are even more brilliant.

He won five consecutive championships in the 80s and was the well-deserved king of that era.

In comparison, the results of men's football and men's volleyball teams during the same period can be described as disastrous.

With a deeper understanding, it is actually not difficult to find that when women's football and women's volleyball teams achieve good results, there are actually very few countries in the world that pay attention to women's sports as a whole.

(End of this chapter)