Rebirth: Return to 1991 to be the richest man

Chapter 1099: Can’t advance, can’t retreat
On July 18th, the color TV market received a big news.

Panasonic of the island country has developed a new color TV: CRT rear projection.

Rear projection color TVs actually appeared a long time ago, and Panasonic has improved the original technology this time.

Rear projection color TVs have two refresh rates of [-] Hz and [-] Hz, which are not comparable to color TVs on the market today.

For this new product, Panasonic also held a large-scale press conference.

The purpose of the press conference is very simple, which is to show this new product to the vast number of Chinese consumers.

Prior to this, the island country's attitude towards China's color TV market was quite arrogant.

The products in the Chinese color TV market are basically manufactured with the previous generation technology of the island country.

As for the latest technology color TVs, Panasonic rarely sells them in China.

Because in their view, China's current market is far from having such spending power.

It can be said that Changhong's price reduction has dealt a heavy blow to Panasonic.

Panasonic has at least hundreds of thousands of unsaleable color TVs piled in its warehouse.

The arrogant island companies finally tasted the bitter fruits of their own sowing.

After more than three consecutive months of price-cutting wars, Japanese companies can no longer hold on and want to completely abandon the Chinese market.

The appearance of Qiu Hai gave them a glimmer of hope.

The rapid increase in sales of Qiuhai color TVs gave them a clear idea of ​​how to deal with the current situation.

Technology must come up with new core technologies.

As long as the color TV products of the island country can surpass all Chinese companies on a technical level, they will surely be recognized by consumers and return to the top.

As for technology, these island country companies have always had absolute confidence when facing developing countries like China.

So at the press conference that day, Panasonic’s head of China shouted out the previous slogan:
Even if we spend 30 billion US dollars, we still have to capture the Chinese color TV market!

After an impassioned speech, Panasonic's press conference officially began.

Soon, Panasonic staff moved up a transparent rear projection.

Seeing this scene, everyone subconsciously thought of Qiu Hai's documentary.

Isn't this Chi Guoguo's idea of ​​copying Qiu Hai?

It can be said that Qiu Hai’s documentary is still fresh in the minds of those present.

Especially the transparent color TV, it can be said to be very stunning when it appears.

Now Panasonic has put this trick in its own press conference, and there is no psychological burden at all when using it.

The audience below booed and disdained Panasonic's plagiarism.

The people at Panasonic don't care at all.

Can the press conference be called plagiarism?

In their view, it is just a reference.

Soon, this brand-new rear-projection color TV slowly unveiled its mystery under the introduction of the person in charge of Panasonic.

Overall, Panasonic's press conference was very successful.

The birth of this new product, the rear projection color TV, gives Chinese consumers another choice.

The most important thing is that in terms of size, rear projection color TVs can be said to crush everything on the market.

For this reason alone, as long as there are no quality problems, sales will definitely not be bad.

When buying things in China, most of the time you have to focus on cost-effectiveness.

But sometimes, face is more important than cost-effectiveness.

Just imagine, when relatives and friends go home and see such a big color TV, how can they be less envious?
After knowing about such a product, all domestic consumers with some financial strength are tempted.

With the rapid development of China's economy, people's income continues to increase, their living standards continue to improve, and their spending power becomes stronger and stronger.

In the view of Panasonic's senior executives, this product is better than other color TVs in many aspects.

Especially in terms of size, it can be said that there is nothing comparable on the market.In this case, once this product is put on the market, there will definitely be many people buying it.

At the same time, rear-projection advertisements also began to be placed on a large scale on TV stations.

This time, Panasonic was extremely well prepared and spent a lot of money on advertising.

The overwhelming advertisements came over me, and it felt like Qiuhai's new product was on the market.

I have to say that Panasonic has really learned from Qiu Hai’s promotional methods.

It can be seen from the launch of each product of Qiuhai that advertising is very necessary.

Panasonic understands this and launches new products directly according to Akiumi's method.

If you can't beat your opponent, then join your opponent. This is the simplest and smartest choice.

Ning Ruifeng of Changhong became very ugly after seeing the news.

Qiu Hai's previous promotional video had a certain impact on Changhong's sales.

At first, Ning Ruifeng felt that this influence was still within his acceptance range.

I believe it will fade away after some time.

But soon, Ning Ruifeng discovered that he was completely wrong, and the wrong was very wrong.

The momentum of Qiuhai Color TV is really too strong.

If the current trend continues, it will not be difficult for the sales of Qiuhai color TVs to exceed those of Changhong.

Now, Panasonic, which originally withdrew, is back.

This time Panasonic came with new products, and its intentions are very obvious.

At this time, Changhong could be said to be under attack from both sides and besieged on all sides.

I believe that after Panasonic's rear projection is launched, it will have a huge impact on Changhong's sales.

The appearance of two powerful enemies put Changhong directly into an extremely dangerous situation.

The price reduction method that Ning Ruifeng has always been proud of has no effect at all now.

The first factor for consumers to buy is that the price is correct.

If the gap between two products is too huge, then price will not be their first consideration.

At this time, Changhong seemed to be stuck in a quagmire, unable to advance or retreat. He was really in a dilemma.

In this case, Ning Ruifeng knew that he had to make a choice.

Ning Ruifeng was still hesitant about Qiuhai Color TV's previous counterattack.

Now, Ning Ruifeng has no time to slow down.

If you want to lead Changhong out of this quagmire, you must do something as soon as possible.

At this time, Chen Jianghai didn't know about this yet. He was listening to Qiu Shuyi's report in the office.

At this time, it has been more than a month since the washing machine was launched.

The sales volume of washing machines last month has now been calculated.

As soon as the data came out, Qiu Shuyi went to Yue Hongsheng to report.

Just as Chen Jianghai was there, Yue Hongsheng took Qiu Shuyi directly to Chen Jianghai's office.

In one month, the sales volume of washing machines was more than 3 units.

This number is simply not worth mentioning to Xiao Tianniao, the current industry leader.

Xiaotianniao’s current monthly sales volume is almost 10,000+ units.

The sales volume of Qiuhai washing machines is simply not worth it.

Although the sales data are not outstanding, Xiao Tianniao does not dare to underestimate Qiu Hai's opponent.

(End of this chapter)