Rebirth: Return to 1991 to be the richest man

Chapter 1082 Don't put the cart before the horse
Since Huabao can develop such a product, then Geli, which aspires to be the first brand of Chinese air conditioners, can do the same.

According to Dong Xiaolan's idea, in order not to fall behind others, Geli must now quickly shift the focus of scientific research to photocatalysts.

"Mr. Chen, do you think this is okay?" Dong Xiaolan asked.

"Mr. Dong, there is no need to shift the focus of research and development!"

Upon hearing her proposal, Chen Jianghai directly rejected it.

"Mr. Chen, why?"

Dong Xiaolan said she couldn't understand it at all.

In my impression, Qiuhai, led by Chen Jianghai, has always been at the forefront of R&D and innovation.

But why was Gree rejected when he arrived?
Chen Jianghai smiled and asked: "Mr. Dong, this new product is just what they said. Have you seen the real thing?"

This question made Dong Xiaolan speechless for a while.

After receiving the news, Dong Xiaolan hurriedly reported to Chen Jianghai.

As for the authenticity of the news, I really didn’t delve into it.

In Dong Xiaolan's opinion, this is news in the newspaper, how can it be false?

It can only be said that Dong Xiaolan is still too simple-minded and does not know the despicable methods used by some unscrupulous companies in business competition.

"Mr. Chen, what do you mean by that?"

Dong Xiaolan asked with some confusion.

Chen Jianghai said calmly: "That's the literal meaning. This may be just a smoke bomb."

Dong Xiaolan also understood at this time, but she was still a little worried.

After all, Chen Jianghai was probably just guessing.

"Mr. Chen, why don't we also consider conducting research on this topic?"

Dong Xiaolan suggested.

She believes that since someone has proposed this technology, it is normal for Ge Li to follow suit.

If you fall behind, you will be beaten.

Besides, this technology sounds quite advanced. It makes no sense that others have Gree but not others.

Chen Jianghai said unhurriedly: "It can be studied, but it does not need to be a key project."

"Because with the current technology, it is too difficult to break through. If you put all your energy into it, you are putting the cart before the horse."

Dong Xiaolan nodded and said, "Okay, Mr. Chen, I know what to do."

Putting down the phone, Chen Jianghai's lips curled up slightly.

The domestic electrical appliance market is becoming more and more interesting.

This so-called photocatalyst air conditioner is actually a gimmick.

It is nothing more than installing a filter containing activated carbon on the filter.

After the activated carbon is wet, take it out in the sun and you can continue to use it.

The cost of this net is less than one yuan, but it is promoted as a photocatalyst, and it is also enthusiastically sought after by consumers. It can only be said to be very ridiculous.

As for why this happens, it is because current home appliance companies are creating price wars.

On a technical level, except for Qiu Hai, everything else is the same.

If the price war reaches a certain level, it will definitely stop.

The ultimate goal of these companies cutting prices is to make money, not to lose money.

Dropping to the cost warning line is their bottom line.

At this time, someone started to think wrongly.

If a company can innovate in technology, it will be more competitive than other brands.With this idea in mind, many companies will start rounds of concept wars at this time, using technological innovation as a gimmick.

Among them, this photocatalyst air conditioner is one of the famous examples.

Similar to this, there are sterile refrigerators, digital color TVs, etc. These are all gimmicks.

After the concept of sterile refrigerators came out, they said it was a sign that refrigerators have entered the green era.

In fact, it is just to inject some chemicals into the plastic parts of the refrigerator, and the cost is less than ten yuan.

Relying on this technical concept, they can increase the overall price of the refrigerator by about two hundred yuan.

There is also an annular three-dimensional air conditioner. It is said to be a patented product developed by a large company after investing hundreds of millions of yuan in air conditioner research and development.

In fact, it is just a timer installed on the fan blade to make it change up, down, left and right at regular intervals.

With these conceptually simple technologies, these companies did make a lot of money in the early days.

It's just that there is no airtight wall in the world, and you will always need to use these things when you buy them home.

As soon as it is used, the horse's feet are directly exposed.

Consumers discovered the problem as soon as they started using it, and the result goes without saying.

These things may seem to only appear in small companies now.

In fact, the situation of large domestic companies is similar.

Nowadays, the best home appliance companies in China have not made any major breakthroughs in core technologies, and they are still controlled by foreign companies.

Even many large companies want to work hard in this area, but are restricted by the general environment.

This is what is called bad money driving out good money. In the end, large companies with ideals can only join in the same trend and live in harmony with it.

Among them, Haier's sweet potato washing machine is a very classic and famous example.

It is said that once, Zhang Ruiming went to the rural areas of Sichuan Province for inspection.

He found that the drain pipes of washing machines used by local farmers were often blocked by mud.

After asking, he found out that the washing machine bought by the farmer was also used to wash sweet potatoes while washing clothes.

Now it sounds a bit magical.

But at that time, it was a real thing.

After Zhang Ruiming learned about this situation, he went back and talked to the staff of the scientific research institute.

Farmers use our washing machine to wash sweet potatoes and the drainage pipes are blocked. Can you find a way to solve this problem?

A young man from the scientific research institute said to Zhang Ruiming, the washing machine is used to wash clothes, how can it be used to wash sweet potatoes?
Zhang Ruiming said that farmers have now provided us with a very important information.

This information cannot be bought with money. What you have to do now is to develop a washing machine that can wash sweet potatoes.

When it is put on the market, sales will definitely not be bad.

After receiving this task, the R&D department also brainstormed and developed the world's first sweet potato washing machine in just one month.

In fact, the solution is very simple. Researchers installed two drain pipes on the washing machine.

One is thicker and the other is thinner. Use the thicker one when washing sweet potatoes and the thinner one when washing clothes.

Later, Haier developed a lobster washing machine and a ghee washing machine based on consumer demand.

Logically speaking, this sounds funny, but Haier is really engaged in research and development.

A product must be able to solve customers' problems, which is also a direction of research and development.

It is a pity that Haier’s innovative spirit has not been continued.

During those days, Haier's sweet potato washing machine was an innovation story that the media talked about and was even included in university textbooks.

Of course, it is a negative example.

(End of this chapter)