Rebirth: Return to 1991 to be the richest man

Chapter 1058

"Each Qiuhai color TV contains 35 independently developed national technology patents, including appearance design, integrated circuits, liquid crystal imaging..."

"These are the results of the hard work of Qiuhai's technical staff. Some of these technologies are even at the world's leading level."

"In order to provide consumers with a better user experience, Qiuhai invests billions of dollars in research and development every year."

"It is precisely because of this huge investment that Qiuhai Electric has excellent quality and excellent performance. This is the pride of every Qiuhai person."

"Right now, the color TV market has been reducing prices, and many consumers are asking Qiuhai to follow suit."

"If you look at the densely packed patents here, you will know that Qiuhai color TVs are worth the price."

"Reducing prices means losing money. Losing money means Qiuhai has no profit."

“Without profits, there will naturally be no funds to continue research and development.”

"Without advanced technology, Qiuhai is destined to be eliminated by the market."

"Under such circumstances, Qiuhai would rather end its business in glory than withdraw from the market amidst the scoldings of consumers."

"All the staff of Qiuhai deeply believe in one thing, that is, only products with excellent quality can conquer the market and go out of the country and into the world."

"Produced by Qiuhai, it must be a high-quality product!"

This is the last sentence of the documentary, which is very powerful.

Everyone stared blankly at the TV that was already playing advertisements, a little dazed.

They really don’t know that Qiuhai Color TV has such a story in it.

Especially when they heard in the documentary that the number of patents in each Qiuhai color TV reached more than thirty, they were greatly amazed.

There are so many technological patents on a small color TV.

For this reason alone, the price of Qiuhai color TV is indeed not exaggerated.

If someone sells it for [-] or [-] yuan, it is because the quality of their products is not good.

Qiu Hai dares to buy it at such an expensive price. Their products are really great.

After watching this documentary, many people couldn't help but think this way.

And this is what Chen Jianghai needs most.

As the saying goes, experts watch the doorway, and laymen watch the excitement.

After watching this documentary by Qiu Hai, with more than [-] technology patents, laymen will feel excited.

But that's about it.

But looking at the real experts, they were surprised to find that Qiuhai color TV had surpassed them by a lot in terms of technology.

Of all the color TV companies in the country, none can match Qiuhai in terms of technology.

During the price war, Qiuhai has left many of its peers far behind.

Based on this point alone, it is no exaggeration to say that Qiuhai Color TV is the number one color TV company in the country.

At this time, most color TV companies in China have understood one thing.

Qiu Hai never lowers its prices, that’s because they are so awesome.

Ning Ruifeng looked a little ugly while watching the documentary on TV.

Qiu Hai had made no move before, and Ning Ruifeng thought they were giving up.

Unexpectedly, at this time, Qiu Hai suddenly showed up with such a documentary.

This real documentary completely disrupted Ning Ruifeng's footsteps.

Now in the entire domestic color TV market, national brands have occupied more than 90.00% of the market share.

If this trend continues, as long as the price war continues, it will only be a matter of time before foreign-funded enterprises withdraw from the Chinese market.

After foreign-funded enterprises withdrew, China was left with only national brands.

So how can they compete at this time?Ning Ruifeng has only one way, and that is to continue to reduce prices.

As long as Changhong cuts prices hard enough, it can defeat all its peers.

By that time, Changhong, which has no rivals, will be the largest color TV company in the country.

Many people will know what it means to have a dominant market.

However, Qiu Hai's documentary completely shattered Ning Ruifeng's wishful thinking.

The intention of Qiu Hai's documentary is very simple, which is to convey a message to many consumers.

As the saying goes, you get what you pay for.

If you want to buy good stuff, you have to spend more money.

This documentary also highlights an important point, which is Qiuhai’s annual investment in research and development.

Coupled with the previous comparison between Qiuhai color TVs and other color TVs, consumers can feel the difference more intuitively.

As long as such an idea arises, it will be a heavy blow to other product brands.

The price is very cheap, but the technology is far behind others, and the effect is naturally very different.

Such products are unacceptable to many consumers.

This is like going shopping for vegetables. Meat from one store costs ten yuan per catty, while meat from another store only costs five yuan per catty.

Five yuan for meat is very cheap, but the meat is no longer fresh and even smells a bit off.

If the consumer knows this information at this time, he will never buy stinky meat for five yuan.

On the contrary, consumers would rather spend more to buy good meat for ten yuan.

This is the same as the current situation.

Consumers find that Zhuhai's color TVs are so technologically advanced, have such good functions, and are of such high quality that they will definitely choose Qiuhai again.

As for those color TVs that have been reduced in price, the quality cannot be compared with Qiu Hai.

In this case, consumers would rather spend more money to buy a good color TV to avoid having to use it in the future.

Thinking of this, Ning Ruifeng couldn't help but slap the table hard.

Unexpectedly, just when he was at his most energetic, Qiu Hai would give him a blow to the head.

This strike stunned Ning Ruifeng.

Originally, Ning Ruifeng wanted to continue cutting prices to seize the market, but now it seems that this trick will soon have no effect.

As soon as the sales of Qiuhai color TVs increase, it is a very dangerous signal.

For Changhong, price reduction has become a useless means, and research and development work has lagged behind. This is the beginning of disaster.

Faced with this dilemma, Ning Ruifeng had no clue and could only sit slumped in his seat, looking at the ceiling with dull eyes.

Ning Ruifeng vaguely felt at this time that the time had come to decide Changhong's future.

Should we continue to cut prices, or should we imitate Chen Jianghai and invest money in research and development?

These two choices are very difficult for Ning Ruifeng.

Price cuts will be risky, and R&D is full of unknowns.

Qiu Hai has already pulled them apart too much in terms of technology.

If Ning Ruifeng and the others wanted to catch up, it would take too much time.

More importantly, while Ning Ruifeng and the others were catching up, Qiu Hai was also developing.

If you can't overtake in corners, it means you will be eliminated.

Ning Ruifeng didn't want to take such a risk, nor did he dare to take it.

(End of this chapter)