Rebirth: Return to 1991 to be the richest man

Chapter 1056: Compromise or Persistence?
At this time in China, a documentary about Qiuhai Color TV has been previewed.

After CCTV signed a strategic partnership agreement with Qiu Hai, it was indeed very dedicated in advertising.

Take this documentary as an example. CCTV has been pre-heating it for a week before it even started airing.

Suddenly, many people were curious, what kind of program was this that CCTV paid so much attention to?
Especially this documentary is related to Qiuhai Color TV.

In today's market, the sales of Qiuhai color TVs are quite sluggish.

At this time, Qiu Hai released such a documentary, probably just to remedy the situation.

I don’t know how much money Qiu Hai spent on CCTV this time?
Almost most people believed that Qiu Hai's saving behavior was in vain.

If you don’t lower the price, it’s all fake.

This is what consumers are saying now.

Consumers have really benefited from the frenzy of price cuts in the past three months.

The penetration rate of color TV users has also been greatly improved in this short three months.

But what they don't know is that there are huge risks involved.

Although consumers are taking advantage now, this is all obtained by enterprises with their future development potential.

When the entire industry is locked in internal fighting, busy cutting prices together, and busy seizing the market, then their energy and financial resources will inevitably be affected, and research and development will naturally stagnate.

This is definitely a serious problem for enterprises.

Once R&D cannot keep up and there are no new products, it means that the company will have no subsequent competitiveness, and it is inevitable that it will be eliminated by the market.

Companies that only engage in price wars are destined to fail to develop into large enterprises.

Large companies that can truly develop will pay special attention to scientific research and always be at the forefront of the industry, thus leading the trend.

This can be easily seen from the rise and fall of large companies in previous lives.

Of course, this does not include the sloppy penguins.

This is a weird Internet company.

Penguin relies on traffic.

It can be said to be a fresh trick, and it can be eaten all over the world.

This has always been its magic weapon to win, its position is unshakable, and it eventually grew into a giant.

However, in this era, it is impossible for a company like Penguin to be born.

In industry, traffic alone is of no use.

Products are the things that have the most say.

Despite the fact that the domestic color TV industry is currently thriving, Chen Jianghai knows that these are all illusions.

As soon as the sun rises, these illusions will melt away like ice and snow.

There is a saying that goes well, when the market wants to eliminate you, it will not even say hello to you.

Even though local color TV brands are now at the top of the sales list, they seem to have unlimited success, but they all come at a price.

They are busy fighting a price war, and their research and development has completely stalled.

Some people even think that as long as we fight a price war and capture as much of the market as possible, there is no need to engage in R&D at all.

Putting the cart before the horse is an industry’s tragedy.

If foreign-funded enterprises come back with the latest technology, they will have no ability to resist.

It's a pity that in the domestic color TV industry at the moment, many people are so dazzled by the victory that they don't care about it at all.

There is only one thing they are thinking about now, how much they can lower their prices and how much sales they can achieve this month.

As for research and development, except for a few manufacturers such as Qiuhai and Hisense, no one else cares.

Hisense is different from Qiuhai. It has lowered its price in line with the market, so its sales volume is much better than Qiuhai.

Then, I can only compete with Qiu Hai.

As for the sales data released by Changhong, TCLL and the like, Hisense, which ranks second from the bottom, can only envy it.

Qiu Hai's documentary, Zhou Houjian is also waiting for its broadcast.

Zhou Houjian's intuition told him that Qiu Hai's documentary would not be too simple.

This is probably Chen Jianghai's secret move.The reason why I think so is because Chen Jianghai is really not a simple person.

No matter what difficulties we face, we can make unexpected moves and launch a desperate counterattack.

He felt that this time would probably be no exception.

Zhou Houjian could not imagine or guess the specific content of the documentary.

The only thing he knows is that he must not underestimate Chen Jianghai or Qiu Hai.

At present, the sales of Qiuhai color TVs are plummeting, and many people feel that Chen Jianghai is also helpless.

Zhou Houjian was somewhat disapproving.

It was really because Qiu Hai's achievements were so dazzling that he didn't dare to look down upon them.

Zhou Houjian always felt that Chen Jianghai was playing a big game.

This documentary that is about to be aired should be a turning point!

He even had an inexplicable hunch that Chen Jianghai might be about to change the status quo of the entire color TV industry.

"Mr. Zhou, all shareholders are here and waiting for you."

The secretary knocked on the door gently and came in to remind.

Zhou Houjian nodded: "You go there first, I will be there soon."

Hisense is not Qiu Hai, and Zhou Houjian is not Chen Jianghai.

Zhou Houjianming is the top leader of Hisense on the surface, but in fact he is subject to many restrictions.

Not to mention anything else, this shareholder meeting alone made him physically and mentally exhausted every time.

If you want to develop Hisense well, you still have to deal with these shareholders, and Zhou Houjian's life is not easy.

Today's shareholders' meeting only discusses one thing.

Should Hisense continue to cut prices?

Regarding this, Zhou Houjian's attitude was very clear and resolute, and he would no longer surrender.

Because he knew very well that once it dropped further, it would mean that Hisense would become a third-rate brand.

This was unacceptable to Zhou Houjian.

Hisense in his imagination is to become an international high-end color TV brand.

Full participation in the price war means that Hisense will be further and further away from this goal.

Unfortunately, almost all shareholders hold a completely different view than him.

Shareholders all believe that Hisense will follow suit and reduce prices across the board at this time.

If a company is gone now, how can we talk about the future?
What Zhou Houjian has to do today is to try to convince these shareholders.

The task is difficult, but as the helmsman of Hisense, Zhou Houjian must do it and succeed.

If you want Hisense to become bigger and stronger, these are all processes that must be experienced.

Otherwise it's really over.

It is also because of this that Zhou Houjiancai is even more looking forward to Qiu Hai's documentary.

I hope Chen Jianghai can fight back and shed some sunshine on the current color TV market, and also make Hisense shareholders more sober.

While Zhou Houjian was busy convincing Hisense shareholders, many consumers began to badmouth Qiuhai's color TV business.

Qiuhai color TVs have been unwilling to lower prices, and sales have continued to decline. Most consumers blame Qiuhai for being too arrogant.

I think that if I have achieved certain results in the field of home appliances, I should not be ignored by all my peers.

Now, his peers have given him a hard blow and it’s time to wake him up.

For this reason, more and more people are beginning to pay attention to this program that will be broadcast on CCTV.

They really want to know what Qiu Hai's documentary is about.

Should you compromise with the market or stick to yourself?
The answer will be revealed soon.

(End of this chapter)