Rebirth: Return to 1991 to be the richest man

Chapter 1050 Why is he at the bottom?
On the day he returned to Pingshan, Chen Jianghai received a call from his father, Chen Liye.

The two of them stayed in Changxi for a while and are now ready to come back.

As for the sister-in-law, her parents are now taking care of her, so the two of them don't have to worry.

After Chen Jianghai found out, he immediately asked Yue Hongsheng to arrange for a driver to pick him up.

The day after Chen Jianghai returned to Pingshan, his parents also came back from Changxi with faces full of joy.

Since Huanhuan was taken by someone, Lin Wanqiu could go to the store with peace of mind.

The warm life of the whole family is back on track again.

……

In early June, the domestic color TV market can be said to have settled.

At this time, foreign investment has been steadily defeated by national brands, and their market share has almost been swallowed up by domestic brands.

In terms of price reduction, domestic brands can be said to be very simple and crude, leaving no room for error.

Foreign-funded enterprises simply cannot resist this suicidal price reduction model.

In desperation, they finally gave up the price war completely and chose to restore the original price.

Foreign brands now have only one hope, that is, national brands cannot sustain themselves and collapse as soon as possible to end this desperate situation.

Foreign-funded enterprises with this idea do not know that their decision has actually accelerated their death.

Of course, the national brands participating in the price war did not expect that they had achieved a staged victory, but failed to maintain the fruits of victory.

In short, this war without gunpowder has severely damaged foreign investment.

As for domestic brands, they have indeed achieved a staged victory.

It is precisely because of this initial victory that these domestic brands were blinded.

They mistakenly believe that price war is the best way to occupy the market.

As everyone knows, this perception is very wrong.

These domestic brands are actually drinking poison to quench their thirst, and will eventually be counterattacked by the market.

At present, Ning Ruifeng of Changhong can be said to be very proud and high-spirited.

During this time, he became the darling of the media.

There are reports about color TV, and he appears in all them.

Suddenly, Ning Ruifeng seemed to surpass Chen Jianghai in the limelight of public opinion.

The end of Changhong's price war can be said to have made many people see the power of national brands.

Especially in the price war, it defeated foreign-funded enterprises and gave consumers huge discounts. It is naturally well-known and sought after by countless people.

On June [-]th, the sales ratio of Huaxia color TV companies was calculated.

Among them, Changhong alone occupies 30.00% of the market, firmly ranking first in domestic sales.

The remaining brands such as TCLL and Panda are closely behind.

However, Qiuhai, which has always been concerned by consumers before, actually has less sales than foreign brands, ranking at the bottom!

Many consumers do not understand this.

Why is the Qiuhai color TV, which sold so well in the early period, now selling so outrageously?
The reason is very simple, that is, the price of Qiuhai's color TVs has never dropped by a penny from beginning to end.

All color TVs in the country are cutting prices. It would be strange if sales were good if Qiu Hai does not drop prices.

At this time, many consumers had strong doubts about Qiuhai.

Why does Qiuhai Color TV insist on not cutting prices?

Is it to make more money?
Or maybe Qiuhai considers itself a high-end brand, so that’s why it’s so arrogant?
Now all the media are not optimistic about the Qiuhai color TV project.

Judging from the current sales of Qiuhai color TVs, they are definitely losing money.

I just don’t know how much money Qiu Hai is willing to lose for this product.

Changhong became the domestic color TV sales champion, and Ning Ruifeng also became very popular, and he accepted more interviews from various parties.

At first, Ning Ruifeng was quite humble.He believes that Changhong can achieve such results due to many factors, but it is mainly due to the efforts of all Changhong people.

With the passage of time and media hype, Ning Ruifeng inevitably became a little inflated.

Later in the interview, he even said with pride that Chang Hong would not be where he is today without him.

At the same time, Ning Ruifeng was not polite at all when it came to other domestic color TV industries, pretending to be giving guidance.

"Changhong's next opponent is domestic local companies. Changhong's goal is simple, that is, to occupy at least half of the domestic color TV market."

These are Ning Ruifeng's original words.

I have to say that Ning Ruifeng's tone was still very crazy.

But now Chang Hong does have such crazy capital.

At this time, a reporter couldn't help but ask: "Mr. Ning, what do you think of Qiuhai color TV?"

After Ning Ruifeng heard this question, he said without hesitation: "With Qiuhai's current performance, I think leaving the color TV industry is their best choice."

Obviously, this answer already existed in his heart, and now it was revealed to the public through interviews with reporters.

The next day, the interview about Ning Ruifeng made the news.

Everyone admired Ning Ruifeng's courage.

After all, this is tantamount to slapping Qiu Hai in the face.

You must know that overall, Qiuhai Electric's position in the country is unshakable.

Coupled with its international influence, it has become one of the national electrical appliance brands.

Now he was directly belittled by Lin Ruifeng.

At this time, everyone was curious. Faced with Ning Ruifeng's provocation, what would Qiu Hai do next?
However, Qiu Hai made no move at all.

To say that the person who feels the most uncomfortable for Qiu Hai right now must be Tong Qingxiong.

Chen Jianghai previously reduced the scale of production and avoided the first wave of price cuts.

At that time, Tong Qingxiong was still very happy and felt that Mr. Chen was indeed a mastermind.

In Tong Qingxiong's view, Qiu Hai will definitely take action after this wave of price cuts.

But what he didn't expect was that the wait would be three months.

Regarding color TVs, Chen Jianghai did not make any other decisions except the tone he set at the beginning.

Qiu Hai's inaction has accelerated the market's elimination of Qiu Hai.

This can be seen from Qiuhai's sales.

In the past two months or so, Tong Qingxiong was focused on research and development, so he didn't pay much attention to the news.

Recently, the research and development of color TVs has come to an end. The LCD screen size of Qiuhai color TVs has reached 34 inches.

At the same time, noise reduction, picture enhancement, background light, response speed, etc. have been enhanced.

Seeing these results, Tong Qingxiong, as the person in charge, was naturally very happy and felt a sense of accomplishment.

He is fully confident that with the quality of Qiuhai color TV, it will definitely be unfavorable in the market.

However, when Tong Qingxiong left the research institute, he was surprised to find that things were far from being as simple as he imagined.

On the market, the sales of Qiuhai color TVs have dropped to a quite terrifying figure.

Faced with such a situation, Qiu Hai did not take any countermeasures.

This is what Tong Qingxiong finds most incomprehensible.

According to his idea, Qiu Hai should follow the market and lower the price at this time.

Nowadays, local and foreign-funded color TV companies can be said to suffer a lose-lose situation.

If Qiu Hai can launch his latest product at this time and reduce the price to a certain extent, sales will definitely increase.

The best way to do this is to give up part of your profits first and occupy enough markets.

(End of this chapter)