Chapter 60 Strawberry Sales Strategy

However, Jiang Fan is not in a hurry. He is still in the learning stage. Even with the help of Intelligent Brain, he has memorized all the knowledge points, but it still takes time to understand.

After getting off work at noon, Jiang Heng was preparing to go home for dinner. When he went out, he saw his newly appointed assistant Gong Mingyong.

After all, Shen Zuolong is a bodyguard. The bodyguard is his official job, and the part-time assistant is only temporary.

Gong Mingyong knew that the key to Nongxing Company was Jiang Fan's laboratory, so he neither followed in nor disturbed Jiang Fan.

He had been waiting outside the door.

After Jiang Fan came out, Gong Mingyong quickly reported: "You have a meeting this afternoon."

"The content of the meeting is the sale of Jiangcun strawberries."

"There were many people participating in the meeting. In addition to people from our company, there were also people from the Market Bureau and Jiangcun Village Committee."

Jiang Fan looked at the energetic assistant in front of him. This assistant looked average, but had a good temperament and gave people a capable feeling.

This was Wen Jiayu who was recruited from the provincial capital more than 100 kilometers away.

He is also very satisfied with this assistant.

After listening to Gong Mingyong's report, Jiang Fan asked curiously: "Why are the Market Bureau here?"

"They want to turn Lingcheng into the hometown of strawberries, and Jiangcun is the first step. They take it very seriously." Gong Mingyong explained.

After a pause, he continued: "This morning the Marketing Bureau found Manager An. They want our fertilizer to be sold only in Lingcheng."

"Oh?"

"what happened?"

Gong Mingyong looked around and explained in a low voice: "They want to take the high-quality strawberry route. According to them, the high-quality strawberries produced in one county are enough to supply the whole world."

"The average yield of strawberries per mu is 3000 kg. According to one household planting one acre, Lingcheng has 24 acres, which means that the strawberry output in Lingcheng will reach [-] tons in ten days."

"With thirty crops a year, the strawberry production is 720 million tons. China's total strawberry production last year was 350 million tons."

"Lingcheng's strawberry production is already twice that of China's total production. If sold as high-quality strawberries, it would be enough to supply the world."

"Their idea is to supply a limited amount of strawberries domestically, and sell strawberries mainly to developed countries."

"That's the best way to get the most out of it."

As for what the benefits were, Gong Mingyong did not say.

This is related to GDP, taxation, import and export, etc., there are too many.

Jiang Fan was silent for a moment and said, "Tell An Xueyu that we sell normally at home and only make high-quality products abroad."

Gong Mingyong did not agree, but suggested: "You can explain it in the afternoon meeting and use Jiangcun as an example to determine the sales strategy."

He didn't think An Xueyu could stop him. An Xueyu had a good relationship with Guan Yunrong from the Quality Inspection Department, which could bring out a lot of connections.

Relationships have benefits and constraints.

Unlike Jiang Fan, Jiang Fan is very poor in terms of relationships and only knows a few people.

Others looking for connections can't find Jiang Fan, so Jiang Fan can do whatever he wants.

Jiang Fan nodded and agreed, "Okay."

Soon he walked to his own exclusive restaurant. Now his father also works here, and his mother directly found a small room in the factory and converted it into a kitchen for cooking.

So when it was time to eat, all four of them were present.

They have formed a tacit understanding that no matter how busy they are at work, one hour at noon and one hour in the evening are the time for family dinner.

After an hour's lunch break, at 02:30 in the afternoon, Jiang Fan walked into the office accompanied by Gong Mingyong.

The office has already been filled with people.

After everyone briefly introduced themselves, the meeting officially began.

Jiang Fan looked at Jiang Wenbin and asked directly: "How many people in Jiang Village sell strawberries to Nongxing Company?"

"Let me state first that this is not mandatory. As long as they give the company a share according to the franchise contract, they can sell it themselves."

"Of course they are sold together, and the company also charges. The specific fees will be discussed later."

Jiang Wenbin was well prepared for this, and he tried his best to convince the villagers.

3000 kilograms of strawberries are not that easy to sell.

Even if you sell them online, with the current strawberry cropping cycle of every ten days, selling by yourself will exhaust you to death.Just packaging and shipping and after-sales processing will take up a lot of manpower and material resources. It is better to hand it over directly to Nongxing Company.

Therefore, most villagers are willing to hand it over to Nongxing Company for sales.

"There are 485 households in Jiangcun who are willing to sell it collectively, and the remaining 15 households want to try it themselves."

Jiang Fan nodded, looked at An Xueyu and asked, "How do you plan to sell it?"

An Xueyu looked around and said: "Strawberries are sold according to size, with one grade below five centimeters, one grade below five to eight centimeters, one grade for eight to nine centimeters, and one grade for over nine centimeters."

"The price is also divided into four levels."

"I will personally bring the goods to the live broadcast, and at the same time find several live broadcasts to promote our strawberries."

"In addition, I have contacted distributors in major cities, and there is no problem selling it."

Having said this, An Xueyu paused, looked at Jiang Fan and continued: "As for the price, lower it a little from the price of the previous live broadcast."

"When production increases, we will follow the market price."

Jiang Fan has no objection to this price. The price is always related to the output.

Demand is now greater than supply, and it is normal for prices to be high.

He wants pricing power, just in case.

Moreover, after one month, once the strawberry production in the entire county increases, the price of strawberries will naturally decrease, which means the price will be high for just one month.

But before he could speak, someone from the Marketing Bureau spoke.

"I think we can open up foreign markets first and meet foreign needs first, and domestic ones can take a while."

Jiang Fan shook his head and refused: "Satisfy the domestic market first."

When he was working, he was disgusted with good things being sold abroad. For example, soy sauce, the most common product in China, was all about technology and hard work, but in the island country, it had no additives and had a natural flavor.

He used to be full of resentment about this, but now he can decide the trend of products. He wants to satisfy the domestic market first.

When the foreign market becomes overproduced, we will consider it again.

The atmosphere in the conference room suddenly became a little subtle.

People from the Marketing Bureau had chatted with An Xueyu in advance, and they knew what Jiang Fan was thinking.

After a period of silence, a fat middle-aged man from the Marketing Bureau said: "Mr. Jiang, let's see if this works. Take half of the strawberries to open up overseas markets."

"This way we can take care of both domestic and foreign affairs."

"Strawberries will also be sold this way in the future."

He had researched the size of strawberries and found that half of them were eight centimeters in size.

This half is just enough to open up the international market.

In fact, according to his idea, [-]% of strawberries should be sold abroad.

Leave strawberries under five centimeters for sale domestically.

It doesn’t matter if the price of five centimeter strawberries is affordable, they are mainly sold abroad.

With the quality of Lingcheng strawberries, as long as foreign sales channels are opened, the brand of Lingcheng strawberries can be resounding internationally, and Lingcheng will also have international reputation.

This is a good thing for Lingcheng.

Jiang Fan fell into deep thought. He was not inflexible. Half of Lingcheng's annual output was already the total domestic annual output.

It should be enough to supply the country.

Moreover, even if he refuses now, these people will not give up easily and will definitely continue to persuade him.

In order to reduce trouble, he nodded and agreed: "Okay, half of the strawberries from each of the four grades will be sold abroad."

The middle-aged man was stunned for a moment. This was different from what he thought. What he wanted was an eight-centimeter large strawberry.

But Jiang Fan didn't give the middle-aged man a chance to speak. He looked around and said, "If there's nothing else, I'll leave first. You can discuss the specific details."

The people from the marketing bureau looked at each other and said nothing to stop them. This is a place where they don't even go to the leadership banquet. Let's take half!

Better than nothing.

(End of this chapter)

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