The world's richest man started by developing gutter oil

Chapter 152 Chapter 148: Dimensionality reduction attack, survival of the fittest
If Han Chen knew that Wang Chengxian had formulated such a strategy, he would definitely give him a thumbs up.

This method of exchanging traffic for economy will be very useful in later generations. No matter which short video website uses this method, you bring me traffic and I will give you a certain economic subsidy, so that both parties can achieve a state of mutual benefit. Only in this way Only then can users be encouraged to create more content.

"Distinguish these popular bloggers from ordinary bloggers, increase the advertising fees for popular bloggers' pages, so that we can pay extra money to bloggers. In addition, you need to segment these bloggers, and each Popular bloggers publish content in different routes, and they are recommended to customers based on their routes.

Just like WeChat does big data matching to recommend advertising content, we need to bring this method into our Weibo.

You can talk to the development department about data segmentation when you get out, and I will talk to the advertising department about advertising. "Wang Cheng thought about it first and then added.

After hearing Wang Chengxian's words, Chi Xiangmin finally knew why the company asked him to be the general manager of Weibo.

Wang Chengxian is much better than him in the overall situation and operational details. If he is asked to be the general manager, he may not be able to think of these things. The gap between people is reflected in the details.

"I understand, Mr. Wang." Chi Xiangmin replied.

"It's nothing. Just go back to work first." Wang Cheng replied first.

"Okay, Mr. Wang." After Chi Xiangmin finished speaking, he stood up and left Wang Chengxian's office.

When Chi Xiangmin returned to the office, everyone in the operations team was smiling. He was very curious to see these people so happy.

"What happened?" Chi Xiangmin asked.

"Minister, 237 Hong Kong celebrities have just posted on our Weibo. Those artists from TVB have all posted on our Weibo. Even Zhou Xingxing and the Four Heavenly Kings are here, as well as Brother Wuying and Hei Zaigu. The active users who dropped out came back to Weibo again," Shi Weiyi said excitedly.

"What's going on?" Chi Xiangmin asked in disbelief.

"We are not very clear about this. It was the brokerage company from Hong Kong Island who called us and asked us to help them conduct real-name authentication." Shi Weiyi replied.

"I understand." After Chi Xiangmin said that, he turned and left.

He planned to go to Wang Chengxian's office to tell him about this. This was absolutely great news for Weibo.

"Mr. Han, I understand. I will give them instructions later." Wang Chengxian finished speaking and hung up the phone.

At this time, Chi Xiangmin also opened the office door and walked in.

"Xiao Chi, Mr. Han called me just now and said that a group of Hong Kong celebrities have joined Weibo and asked us to help verify it." Wang Chengxian looked at Chi Xiangmin and said.

"Ah, it turns out that these Hong Kong stars were found by the chairman. I just wanted to report this to you. Our department has already certified them." Chi Xiangmin said.

"Okay, then you go back to work." Wang Chengxian said.

Zhalang headquarters in Beijing.

Cao Guowei couldn't believe his eyes when he saw Weibo data plummeting. Zhalang Weibo's online users, who were fine just now, had plummeted.

Cao Guowei immediately picked up his mobile phone and called Gao Fei, general manager of Zhalang Weibo, to ask about the matter.

"Gao Fei, why did Zhalang's Weibo data plummet?" Cao Guowei asked.

They finally spent so much money to recruit those celebrities from Weibo, but they didn't expect that the popularity couldn't be maintained for even half an hour. Then the hundreds of millions they invested were not in vain.

"Mr. Cao, Weibo seems to have reached an agreement with the brokerage company on Hong Kong Island. All the stars in Hong Kong Island have gone to Weibo for certification." Gao Fei said in a very bitter tone.

At this time, there is no way for mainland celebrities to compete with Hong Kong Island celebrities. Not to mention the popularity of celebrities, even the number of celebrities cannot compare with Hong Kong Island. Therefore, after Hong Kong Island celebrities settled on Weibo, they immediately snatched back the users of Zhalang Weibo.

Sometimes things just happen so coincidentally that one suspects that it was intentional, and that Weibo deliberately deceived Weibo.

"How could this happen?" Cao Guowei said in astonishment.

The arrival of Hong Kong celebrities on Weibo is a dimensionality-reducing blow to these mainland celebrities on Zhalang Weibo.

Of course, it is only in the past few years that we can attack them by reducing their dimensionality. With the rise of domestic entertainment, Hong Kong stars will slowly become obsolete. However, at this point, we can attack Zhalang. It can only be said that it is better to come early than to come by chance. .

Are you going to recruit those Hong Kong celebrities from Weibo?

No matter how profitable Zhalang Weibo is, they can't afford it. If they play like this, Zhalang will go bankrupt in less than two years. Unless they can find financing in the market, Zhalang will definitely not be able to play on its own.

You must know that the United States has not yet emerged from the financial crisis. It is not as easy to raise funds as before. It is easy to raise funds casually in a few years, but it is difficult to make profits before finding a profitable direction.

We can't tell the management that we can only rely on advertising revenue now.

"Mr. Cao, what should we do next?" Gao Fei asked.

"You put your focus on operations and put aside celebrity matters for the time being until you make some achievements." Cao Guowei said helplessly.

"Okay, Mr. Cao." Gao Fei replied.

December 2009, 9.

Bug Sky Forum.

A popular post was pinned to the top of the forum's first page by the administrator.

[Dark Blue Novel Three Sovereigns and Five Emperors' million-dollar bonus event is waiting for you to get it. 】

“From now until September 9 next year, Deep Blue Novel will award millions of bonuses to the top eight novel authors with best sales volume. The top three will be awarded the title of Three Emperors of Deep Blue Novels, and the bottom five novel authors will be awarded the title of Five Emperors.

The No. 1 author can get a reward of 30 Soft Girl Coins, the No. 2 author can get a 20 Soft Girl Coin reward, the No. 3 author can get a [-] Soft Girl Coin reward, and the last five authors can share the remaining bonus.

Any author who is qualified to sign a contract with Deep Blue Novel will receive a 600-yuan perfect attendance bonus every month after it is published, and the remuneration will be split [-]-[-] between the website and the author.

Although our Deep Blue Novel is a newly established online website, we have one thing that others cannot do.

The thing is that any paid chapters of novels published on our website will never be pirated.

We have the most advanced anti-piracy technology in China.In addition, our boss said important things three times.

We don't have any piracy! ! !We don't have any piracy! ! !We don't have any piracy! ! ! "

When this news came out, it can be said that it shocked all Internet article authors. The author's low income is due to the existence of piracy websites. Many users will go to the pirated version after seeing the original version. This has led to the low income of Internet article authors due to the impact of piracy. reason.

Now a website suddenly pops up to tell them that we do not pirate. This is not the same as leaving a braised egg named Little Boy on a certain island.

As soon as this post came out, it immediately attracted a lot of discussion from netizens on the forum.

"I was so happy. Whose company does this Deep Blue novel belong to? They were so bold and dared to say that they didn't pirate it."

"I just went to their official website and looked at it. Deep Blue Novel is actually published by WeChat Company."

"It turns out it's run by Deep Blue's company. No wonder Deep Blue's novels are so loud. Deep Blue's hacking technology is top-notch."

"Without saying anything, I decided to go to Deep Blue Novel to read the new book just for the 600 yuan a month perfect attendance award."

"Behind Deep Blue Novel is WeChat. WeChat now has tens of millions of users. If we can attract these users, I think it can still be done."

"Stop talking about it, I'll go and open a new book first. You have to know who comes first to get the pleasure first. If you open the book later, more people will open it, and you will earn less money by then."

Magic City Shanda Literature.

The fact that Deep Blue Novels was advertised on the Insect Sky website reached Wu Hui’s ears immediately.

Wu Hui also frowned after seeing this news. He didn't expect that this dark blue novel would hit the author's seven inches as soon as it was released. The piracy issue has also troubled them for a long time, but so far they have not found one. Very good solution.

This dark blue novel will definitely be their strong enemy in the future. How will he deal with this now?

Wu Hui sent a message to the head of the legal department on Penguin, asking them to immediately add a non-competition clause to the contract. As long as they firmly hold on to these authors, Deep Blue Novel will definitely not cause any trouble.

As for the follow-up response strategy, we can only wait until the meeting to decide.

At the same time, he also has to wait and see the operating situation of Deep Blue Literature. He doesn't know how his opponents are doing after going online and how they will come up with corresponding policies.

Great Britain 2009 September 9.

Reckitt Benckiser Group.

Rakesh Kapoor summoned the company's senior executives to the conference room for a meeting early in the morning. Now they were facing a life-and-death matter. The senior executives in the conference room looked at the data on the blackboard with very solemn expressions.

"Our sales in the United States have dropped by 47% from last month to now. I think everyone should know what this concept is. It only took the other party a month to steal it under our noses. accounted for 47% of sales.

As far as I know, the other party will start using Wal-Mart's channels to promote Super Body 001 to the global market next month.

I don’t think I need to tell you what kind of situation we at Durex will face by then. I think everyone should be very clear about it. In the future, everyone here is likely to be fired because the company is cutting costs and increasing revenue.

I don’t know if you have any methods to deal with it? "Rakesh Kapoor asked, looking at the management.

To be honest, they couldn't come up with any solution for a while, because the other party's products were too far ahead of theirs, and Super Body 001 was at least five years ahead of them in terms of technology.

"Boss, as far as I know, this Super Body 001 is produced by a Chinese company. Their agents in Europe and the United States are white gloves from Wal-Mart. We can tell Wal-Mart's senior management about this. As long as these white gloves fall, they will There's no way we can supply it to Wal-Mart anymore," said Lowell Spencer of the advertising department.

"Do you have any evidence?" Rakesh Kapoor asked coldly.

"Uh" Lowell Spencer couldn't say a word for a long time.

Wal-Mart's white gloves are almost semi-public. The reason why these white gloves can survive is because many senior executives of Wal-Mart are involved. Even Wal-Mart's shareholders are involved in the white gloves.

It can be said that this kind of thing has become an open secret in the industry. If you foolishly go to other companies and tell them this, it does not mean that you have offended these people. It will be strange if they still cooperate with us.

"Don't you know who are the people behind these white gloves?" Rakesh Kapoor said with a cold look at him.

Lowell Spencer immediately shut his mouth when he saw Rakesh Kapoor's terrifying look.

"Boss, we can pay a high price to acquire the other party. If we can win the super body, maybe we can surpass Jacebon." Stevie Caicedo from the operations department said.

"As early as when this brand first appeared, Sai Aidi from China visited the other party. The other party was unwilling to sell their technology. He reported it to me when he learned about it, but I didn't expect Super Body 001 It will develop so fast." Rakesh Kapoor said helplessly.

He knew about this not long after Super Body 001 was launched, but Deep Blue was unwilling to sell it and there was nothing they could do. If the other party was their British company, they might be able to obtain it through some means.

But this company happens to be a Chinese company, and even if they have great means, they can't do anything about it.

"Boss, the only thing we can do now is to transfer production lines and reduce prices. Transfer all our production lines to China. This can greatly reduce our production costs, so that we can compete with them at lower prices.

In addition, we need to increase investment in research and development. When we can produce the same product, we can create a new brand and use it to compete with them in the high-end market. ” said Benito Schroeder from Marketing.

Benito Schroeder sees this matter very clearly. It is unrealistic to eliminate the other party's channels in Wal-Mart. After all, this product can bring huge profits, and this thing is not a restrictive high-tech product. .

Even if they want to use some means to solve each other, it is impossible.

You can't let those politicians solve the problem of X supplies for you. If this matter becomes a huge joke internationally, even if you have money to take it from others, you have to see if it will be embarrassing. .

In Benito Schroeder's opinion, the only way now is to lower the price to seize the low-end market.

As long as they transfer all their production lines to China, their production costs will be reduced by at least about 30%, and even if the price is reduced by half, the profits will still be very generous.

"Since no one can think of a way, just do what Benito Schroeder said." Rakesh Kapoor said helplessly.

He once thought about asking parent company DuPont for help, but the capital behind DuPont could not control Wal-Mart. Besides, White Glove also had a background. If it was a high-tech industry such as chips, DuPont would still take action.

But for things like avoiding X traps, people can only follow the market rules of survival of the fittest.

(End of this chapter)