A journey to the heavens starting from the Red Mansion

Chapter 113 The right to speak

Today, not only Lin Yao and Dai Yu are eating hot pot here, but the outside world has also begun a key step in promoting hot pot.

Xiangmanlou hosted a banquet for guests today and prepared to re-establish the brand name of Xiangmanlou.

Relying on Lin Ruhai's power and reputation, all the major salt merchant families, as well as some small and medium-sized families that depended on these families, all had to come to the banquet whether they wanted to or not.

Before Lin Youhai lost power and showed signs of decline, these businessmen did not dare to stand in the way.

In the restaurant, every table has a hot pot with the words "Xiangmanlou" engraved on it, and the oil paper packaging the base ingredients also has the name "Xiangmanlou" written on it.

Hot pot is popularized among these people, and the lower class people they influence will also be interested in trying it.

Even if the initial idea is to be elegant, real gold is not afraid of fire, and it will definitely attract many diners.

Lin Yao believes that in the near future, the entire Yangzhou Prefecture, and even the entire Jiangnan, will become popular.

With precise promotion and traffic, coupled with the preparation of two grades of hot pot base ingredients, expensive and cheap, I believe that Xiangmanlou's signature will be opened in no time.

Lin Yao spent so much effort setting up the restaurant, of course, it was not just about gathering intelligence.

In the restaurant, there is also a profession that plays a role in publicity, the storyteller.

Wu Dalang and Pan Jinlian, who have spread rumors and slandered them for nearly a thousand years, have become notorious in this oral story. They can be called modern self-media.

Rumors such as "Rumors only stop at the wise" can be passed down, which shows the importance of publicity and tongue, which can change a person's perception.

Those storytellers in Yangzhou Prefecture who make a living by telling stories have not been taken seriously yet.

After all, it is theoretically possible to silence these people with a sword and eliminate all opposition.

This profession no longer dares to talk nonsense and brush aside all kinds of nonsense as in the previous life, but its influence among the people at the bottom cannot be underestimated.

Lin Yao asked Lin Bo to gather hundreds of storytellers, and also spent a lot of money to invite several well-known storytellers to form an organization.

In this era, everything is about master-to-teacher succession, a master-student father-son relationship.

Even if he is a master, he may still hold on to something.

Of course, for a profession like storyteller, which has a relatively low technical content, the money is sufficient, but there are many people competing for food.

After reaching Lin Yao's satisfaction, these storytellers will go to various places to tell stories.

Of course, there is also a teahouse, but Lin Yao has not yet intervened in the teahouse. The important thing now is to open up the situation in the restaurant and lay a solid foundation.

If the storyteller is good, the cheap publicity cost will be effective and you will make money.

If bookstores, restaurants, and storytellers form a system, they can complement each other and let public opinion reach the bottom.

The subtle influence inspires the wisdom of the people at the bottom. When autumn comes on September [-]th, all the flowers will bloom.

No matter how much it costs, it is worth it.

With enough connections and money, this system is very easy to spread and replicate in major cities in Jinling and Suzhou.

Coupled with the painstaking management of Lin Bo, a loyal old man of the Lin family, and the protection of Lin Ruhai's power, the growth period can be smoothly passed.

Now we are in Jiangnan, far away from the court, and Lin Ruhai has opened up a new situation. It can be said that the right time, place and people are all present.

If we don’t take advantage of this moment, we will try our best to develop and grow.

When the emperor raises the butcher's knife against the Jia family, the Lin family, who are related by marriage, may also be implicated.

Lin Yao will not wait for others to take action first, so he will start cleaning up the world before then.

When the time comes to move the whole body with just one move, it will be almost impossible to develop reliable strength with almost no constraints.If there is insufficient preparation, the situation can easily get out of control.

All kinds of speculators, the reformers who changed the king's flag in the city, filled his interest group.

The entanglement of interests from all sides may lead to the stillbirth of his first confidant.

At present, in terms of public opinion, the basic layout that affects all aspects of life has been laid.

We just need to find ways to strengthen the power behind the scenes and cultivate reliable talents.

Lin Yao does not need so-called civil servants and generals, he only needs people who are willing to obey and abide by his rules.

It doesn't matter if he's mediocre, as long as his intelligence is fine.The important thing is that this person must pay attention to filial piety, which is the only thing that can distinguish a person's authenticity in ancient times.

Why did the dynasties of the past dynasties praise the Holy Emperor every day for ruling the world with benevolence and filial piety?This is summed up by many outstanding people.

A person with filial piety may not be a loyal minister, but may also be a treacherous minister.But people without filial piety must be rebellious, ambitious people, and beasts.

Even if these heroes exploit the common people without mercy, they cannot deny that their wisdom is far beyond ordinary people.

Good opinions can be adopted, so if Lin Yao recruits someone who can be driven, he must first find out whether this person is pure and filial.

If it is unfilial, there is no need to say more.If it is pure filial piety, then bring the family members of the high hall to your side and arrange them properly.

So that the elderly at home can be supported, the children and grandchildren can be educated, and have books to read.So, how can you not feel confident about using it?
Take good care of the families around you so that they have no worries.In the Qin and Han Dynasties, this was called taking in a servant, and even the surname had to be changed accordingly.

We need to let them know that as long as Lin Yao doesn't die, their whole family can live in peace.

They have done so well that they don’t even lack wealth.How can they not work hard?
As for whether it will become corrupt in the future, this is a matter of supervision.

The flame of innovation spreads to the grassroots, especially when faced with powerful country gentry who can flexibly change their identities, strong execution power is needed.

Lin Yao didn't want anything to change. The master would always be the master, and the slave would always be a slave.

His generation is very lucky. The martyrs succeeded one another and built a stable and happy country for future generations.

Living in that era full of hope, under the influence of what I heard and saw, my three views were basically fixed.

The history of schooling through books and those inspiring and passionate slogans are subtly imprinted in the depths of the soul.

So much so that when he acts and speaks, he is a realist, but in his heart he is an idealist.

In fact, long before the land reform, Wang Mang made an attempt more than 1000 years ago, announcing that the land in the world would be called king's field, and slaves would be called private property, and no trading was allowed.

According to the ancient well-field system, one husband and one wife were granted a hundred acres of land. If there were less than eight men in a family and the field exceeded one well (nine hundred acres), the remaining land should be distributed to the nine-ethnic neighbors who had no land or little land.

This is the first time since the privatization of land that the country has not resorted to war to demand the land be taken back to the state, and the land should be divided among the powerful.

Wang Mang was able to realize the acute contradiction between man and earth at that time. Standing at the top, he clearly understood that if nothing changed, the world would inevitably be in chaos.

It's just that the way and intensity of execution is simply ridiculous. Wang Mang, who was in an unfair position, actually expected to be in the powerful conscience of the exploiting class.

This move only exists on paper and cannot be implemented at all. It is as ridiculous as asking landlords to treat tenant farmers better and asking capitalists not to exploit workers too much.

The skull of Wang Mang, the last suspected traveler, was made into a wine glass and passed down from generation to generation.

How can we enforce orders and prohibitions without killing people and causing rivers of blood to flow?

The deterrence of punishment lies not only in its severity but also in its inevitability.

There is no one who wouldn't want to put a knife on the neck. It makes people feel that they can't escape punishment after doing it, so they will really consider the risks behind it.

(End of this chapter)