Entertainment: My house collapsed and I was forced to start making movies

Chapter 231 Inexplicable, wonderful

This shooting gave Tongguan a long-lost feeling.

That feeling of being scared by the whole crew.

When he first started making movies, in order to save costs and produce films quickly, he almost crazily squeezed his employees.

At that time, all the crew members, including the actors, looked at him with fear in their eyes.

They were afraid that Tong Guan would force them to work overtime and shoot again.

It's just that as Tongguan grew bigger and bigger, there was no shortage of funds, so the filming naturally did not squeeze the crew in order to save costs.

Gradually, Tong Guan no longer saw fear in the eyes of the crew.

But this time he saw it again.

Although it is not because of the oppression, but because of his subsequent performance
The person who felt the deepest impression was naturally Jingtian who had many scenes opposite Tong Guan.

Until the end of the filming, she looked at Tong Guan with a strange look.

"Tong Guo, if I hadn't known you for so many years, I would have doubted whether you really had any illegal business in Southeast Asia."

Jingtian said half-jokingly and half-seriously.

Tong Guan shrugged: "How much is that business worth? Can I make money now?"

Jing Tian:.
One of the largest gray industries in Southeast Asia has turned into very little money in Tongguan mouth.

But thinking carefully about the current Tongguan industry, it seems that this is indeed the case.

"Speaking of which, Director Tong, the Douyin guy you have is so powerful now that he can actually compete with Kuaishou."

"Ha." Tong Guan chuckled: "Don't worry, it will only be a matter of time before Douyin surpasses Kuaishou. After all, Kuaishou will not catch the eyes of domestic 'cultural people'."

When he said this, Tong Guan's eyes were full of ridicule.

Looking at these two short video platforms alone, they are actually similar, but their target groups and monetization methods are different, so the perception of Kuaishou is far inferior to that of Douyin.

In addition, Tong Guan is very aware of Byte's derivative business, so it is inevitable that Byte will crush Kuaishou in the future.

"makes sense."

Jingtian nodded in agreement.

Because of Tongguan, she had paid attention to the development of Douyin before and found that although Douyin and Kuaishou are the two mainstream platforms for short videos, there are essential differences between them, from product positioning, user groups to video style, Monetization models have different characteristics.

1. Different user groups

Kuaishou: The target users are mostly third- and fourth-tier and rural users. Kuaishou users are concentrated in the 25-34 age group. Among them, the 25-34 age group has the largest number of users, accounting for 43% of the total number of users. Comparison of the ratio of male and female users on Kuaishou In coordination, 57.8% are female users and 42.2% are male.In terms of academic qualifications, the distribution of Kuaishou users is relatively balanced. Users with high school and bachelor's degrees or above account for the largest proportion, accounting for 32.8% and 31.9% respectively. They generally have low educational levels.

Douyin: The target users are first- and second-tier and young users, mostly born in 95 and 00. Douyin users are mainly concentrated in 19-24 years old, accounting for 40% of the total number of users. In terms of gender, women account for a higher proportion, reaching 66%, and men The user share is only 34%.Douyin users’ income and education are concentrated at bachelor’s degree or above, and their spending power is strong.

2. Differences in product positioning
Kuaishou: Formerly known as "GIF Kuaishou", it was born in March 2011. It is a mobile application used to create and share GIF images. In November 3, it transformed from a pure tool application to a short video community, positioning itself to record and share everyone. platform for life.

Douyin: A music creative short video social software under Toutiao. Launched in September 2016, it is a 9-second music short video community focusing on young people, and is positioned as a new generation short video music community platform.

3. Video style

Kuaishou: The video style is down-to-earth. The video content mainly records daily life. The content creators are mainly ordinary people. They are closely related to life and have strong social attributes. The videos of long-tail users have more exposure opportunities.Kuaishou's decentralized positioning helps diversify video content, easily resonate with viewers, and form a sense of identity and strong community cohesion.

Douyin: The video content is more trendy and personalized. Douyin's beauty filters, funny stickers and VR special effects, combined with "magic" and "ear-catching" high-tempo music, make it more "trendy" and " Personalized” features.Douyin’s centralized positioning makes it eye-catching, but its popular content is also highly similar and repetitive. Therefore, the audience will only pay attention to a few KOLs, and the relationship between users is weak.

4. Monetization model

Kuaishou: Relying on revenue from live broadcasts, short video traffic diversion and more life-oriented content, it has suddenly emerged in the live broadcast industry.

Douyin: Relying on traffic monetization, relying on its huge user base and algorithm-based traffic distribution system, with a complete marketing system, Douyin has obvious advantages in advertising revenue.

Two different operating models, but the same owner, which allowed Tongguan to almost eat most of the cake in the short video field.

Coupled with the two major industries of Weibo and fairy tale videos.

It can be said that Tong Guan almost took over all the Internet video trends after 4G.

In particular, Tong Guan himself is in the entertainment industry, which allows him to use his artists and his own influence to promote his industry to the public in the shortest possible time.

Douyin can be on par with Kuaishou in a short period of time, which is inseparable from Tongguan’s publicity.

"Then will you consider integration in the future?"

Jingtian looked at Tongguan curiously.

In her opinion, although most of the fans on these three platforms, Weibo, Kuaishou, and Douyin, are common, there are also a small number of fans who hold them exclusively.

If Tongguan can integrate the three platforms, its number of users will definitely be the only one in the country.

However, Tong Guan shook his head: "No, the target groups are different. The benefits of integration outweigh the losses. Moreover, these three platforms now belong to three companies. Integrating them together will cause too much trouble. It is good as it is."

Tong Guan knows very well that these are three companies that can be listed separately. The integration will not be of any help, but will cause huge losses.

It might force some people away and cause some uncontrollable consequences.

On the contrary, it is quite good as it is now.

"Tsk, what a pity. I still want to see a super big platform appear."

Tong Guan glanced at Jing Tian: "What you think may not be what others think."

Jingtian blinked, as if he didn't understand what Tongguan was saying.

The filming of "All or Nothing" was not very fast. It took more than half a year from start to finish.

It was already the end of the year by the time Tong Guan returned to the capital from the shipwreck.

At this time Liu Yifei has entered the expected period of delivery.

Tong Guan put down all his work and began to spend all his time with Liu Yifei.

His stay in the hospital also attracted the attention of reporters.

Combined with the time when Liu Yifei revealed her pregnancy, many people guessed that Tong Guan's child was about to be born.

So there were reporters near the hospital all day long.

Because they were not allowed to film inside the hospital, these reporters were outside the hospital staring at various entrances and exits every day.

Many reporters even began to bribe nurses in the hospital, wanting to know more specific situations so as to get first-hand information.

"Mom, you must keep an eye on Tong Guan, and you must not let him issue a birth certificate for the little one!"

Liu Yifei took the hands of Liu Xiaoli and Lin Ma and said solemnly.

After hearing her words, the two of them were a little bit dumbfounded.

Mother Lin even glared at Tong Guan: "Look at the bad name you chose, it even scares Sissy!"

Tong Guan spread his hands: "I was just joking, I won't really name him rich."

"no!"

Liu Yifei scolded Tong Guan.

"I don't care, you have to wait for me to issue the birth certificates for the two little guys. You must not go!"

Tongguan:.
"Okay, okay, I'll wait for you to drive. If I don't go, I won't go."

Seeing Liu Xiaoli and her mother staring at him, Tong Guan reluctantly compromised.

In fact, he really wanted to give his son a wealthy nickname. It's not like the name couldn't be changed anyway.

He said repeatedly before that he was only vaccinating a few people.

As a result, Liu Yifei refused to agree.

At this time, Tong Guan couldn't make Liu Yifei angry, so he had no choice but to agree to her wishes.

At this moment, Liu Yifei's expression changed.

She quickly slapped Liu Xiaoli, and because she was so excited, she even said it out loud.

But Liu Xiaoli saw what Liu Yifei meant immediately and quickly called the doctor.

Not long after, Liu Yifei was pushed into the operating room.

Standing outside the operating room, Tong Guan's heart suddenly became nervous.A series of bloody plots even appeared in my mind.

After all, it was his first time in two lifetimes to give birth to a child.

I don’t know how long it took, but the door to the operating room opened and the nurse shouted outside.

"Who are the family members?"

This sentence instantly touched Tong Guan's tense nerves.

"Bao Da!"

He said this without hesitation.

Hearing this, the nurse rolled her eyes and said, "Don't worry, our hospital has no history of keeping children under wraps, and the mother and child are safe."

"Whoo~"

Tong Guan took a long breath.

Fortunately, nothing unexpected happened.

Soon, the two children were pushed out together with Liu Yifei.

Lin's mother pushed Tong Guan: "You follow Qian Qian, and my in-laws and I will follow the child."

"Ah."

Tong Guan nodded.

Children need to be observed when they are just born. What needs to be done at this time is for family members to change people to watch them 24 hours a day.

Defenses can not do without.

Tong Guan doesn't want his child to disappear.

Several people had discussed this matter before.

Someone else will come over later for a shift.

Just when Tongguan's family was feeling happy, reporters outside had received the news through their own channels.

They posted it directly online without any delay.

Everyone wants to be the first exclusive.

As a result, Weibo was instantly flooded with these words.

#婷婷childbirth#
#婷婷龙峰特#
Because there were too many reporters publishing the news, many netizens saw it.

"It's so fast. Is the baby born so soon?"

"I remember it wasn't long after I was pregnant. The baby was already born?"

"Tsk, tsk, tsk, it's still a dragon and a phoenix. Children and beasts are so lucky."

"The rumor is that Tong Zhu wanted to name his child Fugui, but Liu Yifei refused."

"I testify! I am from Fairy Tale Media. I heard Liu Yifei yelling at Mr. Tong in the company a few times because of the word wealth."

"Wealth? Very good, you look very energetic at first sight!"

"This is indeed something a child would do."

"Trivia, Mr. Tong gave the girl a very nice name."

"Childlike son: OK, OK, let's play like this, right?"

"Tong Zhuzi said: Lao Deng, don't fall into my hands!"

"."

In the era of big data, except for some information that is deliberately kept secret, most information will be dug up by netizens.

After all, there are no ventilated walls in this world.

Of course, the main reason is that Tongguan does not have any special control over this information.

To him, this was nothing shameful.

And in a sense, the entire Internet knows that his son's nickname is Fugui, so it doesn't matter even if it's not that name on his household registration.

Because my goal has been achieved!

Tong Guan really thinks the name Fugui is good, as soon as he hears it, it sounds like a local name!

I just don’t know if his son is willing.

"Xiao Fugui, do you have any objection to your name?"

Looking at Tong Guan teasing his son, Liu Yifei rolled her eyes.

He was on every precaution, but he didn't prevent Tong Guan from choosing a nickname for his son in this weird way.

"His name is Mo Ming, don't scream!"

Liu Yifei scolded Tong Guan.

However, Tong Guan ignored Liu Yifei at all and was still teasing his son.

"Xiaofugui~Xiaofugui~"

Liu Yifei:
As soon as she returned to action, she went to apply for birth certificates for her son and daughter.

The son's name is Mo Ming, and the daughter's name is Wei Wei.

The name was chosen to commemorate the surprise brought to him by the appearance of these two children.

Tong Guan also thought it was very good, so he called his daughter Xiao Qi Qi and his son Xiao Fugui.
"Okay, Sissi, it's just a name, and it's still a nickname. Tong Guan can call her whatever she wants."

Liu Xiaoli persuaded from the side.

She finally figured out that Tong Guan really liked the name Fugui.

Otherwise, he wouldn't have put so much effort into giving his son this nickname.

He is so persistent, let him scream!

"Mom~"

Liu Yifei looked at Liu Xiaoli helplessly.

Why is my mother now locked up with Tong?

She didn't understand what was so good about the name Fugui.

Tongguan likes it so much!

"Okay Sissi, didn't you say you wanted to go to Hawaii before? When you recover, my mother-in-law and I will help you take care of the children for a while, and you and Tong Guan can go out and have some fun."

"Yeah, thank you, mom~"

Liu Yifei nodded, but Tong Guan realized that something was wrong and quickly said: "Not this year."

"Why?" Liu Yifei looked at Tong Guan in confusion.

Tong Guan blinked and made an excuse and said: "I prepared a drama for you. Our son and daughter also appeared in it. It was used to commemorate their birth, so I don't have time this year."

Liu Yifei originally refused. She had been out of the spotlight for a while and started to show off.

But after hearing that Tong Guan said it was to commemorate the birth of her son and daughter, she thought about it and agreed.

There is a film and television series to commemorate their birth when they are just born. Is there any more commemorative gift than this?
"Okay then, let's shoot after I recover a bit."

"Well, after we finish filming this movie, we will retire and enjoy life."

Tong Guan said with a smile.

No matter what the reason is, keep her from going out first. It will be more dangerous at the beginning.

(End of this chapter)