After being defeated by Qingmei, I became a top player
Chapter 190 Chen Shuangxue’s Hunger Marketing
Chapter 190 Chen Shuangxue’s Hunger Marketing
"Not only do you have to print it, but you also have to print as many copies as possible, and also print out part of the subsequent content!"
Chen Shuangxue said decisively.
Seeing this, Wan Shichang motioned for her to continue.
"That's what I think. Now the reputation of Condor Shooting has risen in Yongzhou, and it must be similar in Qingzhou and Yangzhou. We all know the situation of "Ghost Blowing the Lamp" before. Both times, the inventory was consumed within a few days. , this gave our publisher some opportunities.”
"I think the same thing should not happen to us again, because Zero Point is stronger than us. They can hang users, and users will not leave them."
"But we at Wangu Publishing House are different. First of all, we don't have the confidence they have. Secondly, we need to attract new users. The better we do now and the more in line with users' wishes, the more users we will love."
"After all, we are not just trying to sell a copy of "Legend of the Condor Heroes". Our goal is to become a website like Lingdian and Yangfan, or even surpass them!"
"So, before the inventory is exhausted, subsequent printing should also be put on the agenda."
After Chen Shuangxue finished speaking, she glanced at Wan Shichang, who was frowning.
Seeing this situation, she sighed in her heart. This idea was a bit radical, but it was indeed the best way she could think of now for the future of Eternal Publishing House.
If Wan Shichang disagrees, that's okay, but the development speed will be slower in the future.
And once their pace of catching up slows down, will existences like Zero Point and Yangfan sit back and watch the rise of Eternity and do nothing?
Wan Shichang was silent for a long time, and then slowly said: "As you said, I will talk to the printing company today."
"However, due to financial pressure, I have to slightly change the plan. I plan to print 5 more copies to the printing company every five days. The 10 copies will be divided into 60 times and printed within a month. This will not affect sales. , it can also relieve financial pressure, and if something is wrong, you can stop the loss in time."
After saying this, Wan Shichang smiled.
"I just have to show off my old face. Otherwise, people who are not acquaintances may not be able to agree to this kind of request."
Seeing Wan Shichang say this, Chen Shuangxue's eyes lit up.
"This is the best thing. 5 copies in 60 days, 10 copies in total. If The Condor really reaches the level of "Ghost Blowing the Lamp", [-] copies may not be enough to sell in two or three days."
"However, we can...hunger marketing!"
Chen Shuangxue suddenly thought of a word, which just matched her current thoughts.
And this word was heard when she was chatting with Chen Shuren when she went home for the New Year.
Many businesses on the market actually use the concept of 'hunger marketing', but no one has summarized this method into one word.
So when she heard Chen Shuren talk about "hunger marketing", she understood a lot of things instantly.
"Hunger marketing?"
It was the first time Wan Shichang heard this word. Even with all his years of experience, he only vaguely understood it.
"Correct!"
"We only get 5 books every five days, but we usually sell them out in two days, and nothing can be sold in the next three days. In this case, it will be a blow to the enthusiasm of readers who are anxious to buy. Maybe after three days, Has their desire to purchase the condor decreased?"
"So, we divided the 10 copies into 5 parts, and only sold 2 copies every day. When they were sold out, we stopped selling them, but we would tell those who didn't buy them that there would be 2 copies of "Shooting the Condor" every day. On the shelves.”
"This not only calms the readers' unhappiness about not buying the book, but also allows them to look forward to the books that will be on the shelves the next day. In addition, it may also dampen the arrogance of people who hoard second-hand goods. After all, we will We will preach to the outside world every day for a month!”
After listening to Chen Shuangxue's explanation, Wan Shichang opened his mouth slightly.
Is this what modern young people are?
Is she a businesswoman or an editor?
"Did you think of all these yourself?"
Wan Shichang asked.
"Yes, and no. I mentioned this when I was chatting with my brother, so I thought about it this time. It happens to be similar to the current situation of our publishing house, so I started to think about it."
Chen Shuangxue said with a smile, unlike before when she didn't want to mention her two younger brothers outside, now she has at least one younger brother that she can take action against.
"Well, that's right. It seems that your family education must be good, otherwise we wouldn't be able to cultivate people like your siblings." Wan Shichang sighed, and then prepared to get up and leave.
"Then I'll go make arrangements. I wonder if my friend at the printing company is asleep."
"No, editor-in-chief, I haven't finished speaking yet!"
Chen Shuangxue stretched out her hand to stop Wan Shichang from getting up.
"and also?"
"That's right, have you forgotten the next three volumes that Mu Dafa sent over?"
Chen Shuangxue pointed to her computer and said.
"Huh? These three volumes also need to be printed?"
Wan Shichang's heart trembled. He didn't have enough money to build something like this.
"Printing is necessary, but this time we will only print [-] copies of the second volume."
"Ten thousand volumes? Volume two?"
Wan Shichang was surprised.
"Yes, it's still related to hunger marketing. When the 60 copies of the first volume are sold out, we can throw out these [-] copies and use a rush purchase method to let users buy them.
A month has passed, and the popularity of Condor Shooting must have dropped a lot. In this way, the sales of the second volume can be preheated in advance, and it can also arouse the eagerness of most readers who have not seen the second volume. Before this eagerness turned into dissatisfaction, the printing of our second volume must have been completed. "
"Editor-in-chief, by then our funds should be able to support the large-scale printing of volumes one and two at the same time, right?"
Wan Shichang nodded silently, and then asked: "Is there anything else?"
"No, I originally thought of using Muda's autograph signing as a gimmick, but Muda didn't agree. But if I work hard in the future, we will release a complete set of commemorative editions and let Muda sign his name. I think he will also It’s selling well.”
"...Well, not bad, then I'll leave first."
"Well, editor-in-chief, take your time."
Wan Shichang returned to his office, his mind filled with what Chen Shuangxue had said before.
"Hey, I didn't know why there was anti-fraud propaganda before, but now I have seen it. How can any old man or woman stick to their true intentions with this kind of routine?"
Wan Shichang laughed.
But in my heart I am becoming more and more satisfied with Chen Shuangxue.
"It seems that there will be no problem in handing over the online novel department to her in the future."
That night, Wan Shichang contacted an old friend from his printing company and told him his idea. In the end, he agreed to several meals before settling on this printing model.
As for Chen Shuangxue, after knowing that there were no problems with the subsequent volumes of The Condor, she focused her attention on the Internet.
I didn't know the result, I was startled when I saw it.
Before chatting with Wan Shichang, he said that he had just sold 15 copies, but now, the sales volume has reached 16!
"This... if we go tonight, will we have 20 copies?"
Although this was the outcome she hoped for, when this situation actually appeared in front of her, she felt a bit unreal.
And this kind of unreality, when he opened the hot search list, he found that it was even more dreamy.
#Yongzhou mocks Qingzhou and Yangzhou people for not knowing martial arts! #
……
Thank you all for your votes. If you still have votes, please don’t stop!
(End of this chapter)
"Not only do you have to print it, but you also have to print as many copies as possible, and also print out part of the subsequent content!"
Chen Shuangxue said decisively.
Seeing this, Wan Shichang motioned for her to continue.
"That's what I think. Now the reputation of Condor Shooting has risen in Yongzhou, and it must be similar in Qingzhou and Yangzhou. We all know the situation of "Ghost Blowing the Lamp" before. Both times, the inventory was consumed within a few days. , this gave our publisher some opportunities.”
"I think the same thing should not happen to us again, because Zero Point is stronger than us. They can hang users, and users will not leave them."
"But we at Wangu Publishing House are different. First of all, we don't have the confidence they have. Secondly, we need to attract new users. The better we do now and the more in line with users' wishes, the more users we will love."
"After all, we are not just trying to sell a copy of "Legend of the Condor Heroes". Our goal is to become a website like Lingdian and Yangfan, or even surpass them!"
"So, before the inventory is exhausted, subsequent printing should also be put on the agenda."
After Chen Shuangxue finished speaking, she glanced at Wan Shichang, who was frowning.
Seeing this situation, she sighed in her heart. This idea was a bit radical, but it was indeed the best way she could think of now for the future of Eternal Publishing House.
If Wan Shichang disagrees, that's okay, but the development speed will be slower in the future.
And once their pace of catching up slows down, will existences like Zero Point and Yangfan sit back and watch the rise of Eternity and do nothing?
Wan Shichang was silent for a long time, and then slowly said: "As you said, I will talk to the printing company today."
"However, due to financial pressure, I have to slightly change the plan. I plan to print 5 more copies to the printing company every five days. The 10 copies will be divided into 60 times and printed within a month. This will not affect sales. , it can also relieve financial pressure, and if something is wrong, you can stop the loss in time."
After saying this, Wan Shichang smiled.
"I just have to show off my old face. Otherwise, people who are not acquaintances may not be able to agree to this kind of request."
Seeing Wan Shichang say this, Chen Shuangxue's eyes lit up.
"This is the best thing. 5 copies in 60 days, 10 copies in total. If The Condor really reaches the level of "Ghost Blowing the Lamp", [-] copies may not be enough to sell in two or three days."
"However, we can...hunger marketing!"
Chen Shuangxue suddenly thought of a word, which just matched her current thoughts.
And this word was heard when she was chatting with Chen Shuren when she went home for the New Year.
Many businesses on the market actually use the concept of 'hunger marketing', but no one has summarized this method into one word.
So when she heard Chen Shuren talk about "hunger marketing", she understood a lot of things instantly.
"Hunger marketing?"
It was the first time Wan Shichang heard this word. Even with all his years of experience, he only vaguely understood it.
"Correct!"
"We only get 5 books every five days, but we usually sell them out in two days, and nothing can be sold in the next three days. In this case, it will be a blow to the enthusiasm of readers who are anxious to buy. Maybe after three days, Has their desire to purchase the condor decreased?"
"So, we divided the 10 copies into 5 parts, and only sold 2 copies every day. When they were sold out, we stopped selling them, but we would tell those who didn't buy them that there would be 2 copies of "Shooting the Condor" every day. On the shelves.”
"This not only calms the readers' unhappiness about not buying the book, but also allows them to look forward to the books that will be on the shelves the next day. In addition, it may also dampen the arrogance of people who hoard second-hand goods. After all, we will We will preach to the outside world every day for a month!”
After listening to Chen Shuangxue's explanation, Wan Shichang opened his mouth slightly.
Is this what modern young people are?
Is she a businesswoman or an editor?
"Did you think of all these yourself?"
Wan Shichang asked.
"Yes, and no. I mentioned this when I was chatting with my brother, so I thought about it this time. It happens to be similar to the current situation of our publishing house, so I started to think about it."
Chen Shuangxue said with a smile, unlike before when she didn't want to mention her two younger brothers outside, now she has at least one younger brother that she can take action against.
"Well, that's right. It seems that your family education must be good, otherwise we wouldn't be able to cultivate people like your siblings." Wan Shichang sighed, and then prepared to get up and leave.
"Then I'll go make arrangements. I wonder if my friend at the printing company is asleep."
"No, editor-in-chief, I haven't finished speaking yet!"
Chen Shuangxue stretched out her hand to stop Wan Shichang from getting up.
"and also?"
"That's right, have you forgotten the next three volumes that Mu Dafa sent over?"
Chen Shuangxue pointed to her computer and said.
"Huh? These three volumes also need to be printed?"
Wan Shichang's heart trembled. He didn't have enough money to build something like this.
"Printing is necessary, but this time we will only print [-] copies of the second volume."
"Ten thousand volumes? Volume two?"
Wan Shichang was surprised.
"Yes, it's still related to hunger marketing. When the 60 copies of the first volume are sold out, we can throw out these [-] copies and use a rush purchase method to let users buy them.
A month has passed, and the popularity of Condor Shooting must have dropped a lot. In this way, the sales of the second volume can be preheated in advance, and it can also arouse the eagerness of most readers who have not seen the second volume. Before this eagerness turned into dissatisfaction, the printing of our second volume must have been completed. "
"Editor-in-chief, by then our funds should be able to support the large-scale printing of volumes one and two at the same time, right?"
Wan Shichang nodded silently, and then asked: "Is there anything else?"
"No, I originally thought of using Muda's autograph signing as a gimmick, but Muda didn't agree. But if I work hard in the future, we will release a complete set of commemorative editions and let Muda sign his name. I think he will also It’s selling well.”
"...Well, not bad, then I'll leave first."
"Well, editor-in-chief, take your time."
Wan Shichang returned to his office, his mind filled with what Chen Shuangxue had said before.
"Hey, I didn't know why there was anti-fraud propaganda before, but now I have seen it. How can any old man or woman stick to their true intentions with this kind of routine?"
Wan Shichang laughed.
But in my heart I am becoming more and more satisfied with Chen Shuangxue.
"It seems that there will be no problem in handing over the online novel department to her in the future."
That night, Wan Shichang contacted an old friend from his printing company and told him his idea. In the end, he agreed to several meals before settling on this printing model.
As for Chen Shuangxue, after knowing that there were no problems with the subsequent volumes of The Condor, she focused her attention on the Internet.
I didn't know the result, I was startled when I saw it.
Before chatting with Wan Shichang, he said that he had just sold 15 copies, but now, the sales volume has reached 16!
"This... if we go tonight, will we have 20 copies?"
Although this was the outcome she hoped for, when this situation actually appeared in front of her, she felt a bit unreal.
And this kind of unreality, when he opened the hot search list, he found that it was even more dreamy.
#Yongzhou mocks Qingzhou and Yangzhou people for not knowing martial arts! #
……
Thank you all for your votes. If you still have votes, please don’t stop!
(End of this chapter)
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