If you have money, you will become stronger.
Chapter 80
"First of all, in terms of sales, in the two months since we titled the entire edition of"If You Are the One", our real estate business has increased by 30% as a whole, which is not easy! After analysis, we found that the audience who watched"If You Are the One" are actually the same as our consumer group, because in China, houses and marriage are always inseparable. You must buy a house to get married, and buying a house is also for marriage, so this advertisement is very are in place, so consumption is promoted."
The truth is easy to understand, and there is data to prove it. Bai Jingxue and others nodded.
Xu Jiahao continued:"Secondly, in terms of recognition and competitiveness, our Kangzheng Group spent 800 million yuan to buy all the advertising spaces and dominated the world. As we all know, this has created a deep impression in people's minds that Kangsheng Group is rich and powerful, so that they will consider Kangzheng Group when buying a house, which then translates into purchasing power."
Having said this, he had to admire his old chairman. He was really insightful. He discovered this business opportunity early and did not hesitate to give up 800 million to fully sponsor"If You Are the One", which made the group famous..
It has only been two months now, and the real estate business has achieved the greatest growth.
This advertising fee is well spent.
Jiang is still very old, and he will have to learn from the old chairman in the future.
At this time, he is watering the flowers in the yard Mr. Qin suddenly sneezed and muttered:"Who is talking about me?"
"Finally, in terms of brand building……"With a faint smile on his face, Xu Jiahao said:"Now, due to the relationship with"If You Are the One", our Zhenghui Group has established the brand positioning of 'love' and 'marriage housing' among the people. This is a very huge consumer market. As long as they are married, they will first consider buying a house from our group. This is something other real estate companies do not have. Even the older generation will first consider our group when choosing a house for young people. house, because our house represents 'love' and 'marriage' and is the guarantee of happiness. Just like our advertisement on"If You Are the One": Kangzheng Group will give you a safe home"
"Mr. Xu, why did you come here this time?……"
"We want to continue to expand and deepen the concept of 'love', and then form a positioning that is unique to our group."
Hui Jiahao made an impassioned speech and scolded Fang Qiu:"Because"If You Are the One" has only been broadcast for a short time, its influence is not enough, especially among young people. After all, most old people buy houses now, but young people live in them, and their opinions are also crucial. Today's young people are not like us before. They are not only pursuing houses, but also romantic and beautiful love. You can buy a house anywhere, but romantic and beautiful love is hard to come by. But 'iPartment' gave them hope to find sustenance"
"Just like yesterday, before the broadcast of Love Apartment ended, the scene of our Longhua community was exposed, which attracted many young people asking questions. This is a huge potential opportunity for our group, and we certainly don’t want to miss it. Therefore, I am afraid of being snatched away by other real estate companies, so I will come to you non-stop."Xu Jiahao smiled bitterly
"Mr. Xu really knows everything about us, and we feel your sincerity. In this case, we will talk openly and honestly."When it comes to business matters, Bai Qingxue immediately gets into the mood.
"Please say!"Xu Jiahao said seriously
"Regarding cooperation, I am very optimistic about it, and I very much hope to cooperate with your group, because this kind of win-win cooperation is very beneficial to both you and me.……"
Xu Jiahao listened carefully and then nodded.
"However, this matter involves my husband, because he invested in the filming of"Love Apartment" and he also owns the copyright, so he has the most say in this regard. This incident happened so suddenly that he didn't have time to explain it, so I think we should ask his opinion on this matter first. As long as he has no problem, then we will have no problem here."
In the face of major issues of right and wrong, Bai Qingxue respected Lin Beifan very much and let him make the decisions himself.
Just like he provided help to her but never interfered with the TV station business.
"This is natural. Xu Jiahao nodded, and then asked expectantly:"Mr. Bai, can you contact Mr. Lin now?" This matter is very important to me. I hope to hear Mr. Lin’s opinion."
"No problem at all."
Bai Qingxue immediately dialed Lin Beifan's number and turned on the speaker phone.
"Qingxue, why are you calling me now, and you miss your husband less than two hours after we were separated? Are you still not satisfied after working hard all night yesterday?"
Why did you suddenly say this kind of boudoir love talk?
Are you ashamed?
Seeing the teasing glances around, especially Wu Qianmei's scrutinizing and snickering gaze, Bai Qingxue's face turned red, and she said with some embarrassment:"Husband, Where are you now? I have something to ask you!"
"You are petting the cat at home. What's going on?"
"It's like this. President Xu Jiahao of Kangzheng Group came to the TV station and wanted to seek cooperation on"Love Apartment". But considering that you are the investor and you hold the copyright, I would like to ask for your opinion."
"Ask if you have any questions! Xu
Jiahao immediately answered the phone and asked impatiently:"Hello, Mr. Lin, I am Xu Jiahao, the president of Kangzheng Group." Now I want to know, do you own all the copyrights of"Love Apartment"?"
"One hundred percent in my hands.
Xu Jiahao was overjoyed and then asked:"We at Kangzheng Group would like to seek cooperation on"Love Apartment". Regarding the shooting plan of"Love Apartment", Mr. Lin, would you like to disclose it?"
"There is nothing to say about this. I am still very optimistic about"Love Apartment". I think it will be a hit, and the result is as we expected."Love Apartment" is a very good IP. It is humorous and youthful. It is very in line with the tastes of young people and has the greatest potential. So my filming plan is as follows: release one season every year, with about 20 episodes per season, to create a brand, so that it can maximize its value. Xu
Jiahao was overjoyed again and said,"Mr. Lin is really discerning. I also think this method is the best." I would like to ask again, do you really plan to release one season every year? Please tell me honestly, this is important to me"
"Let me tell you this, I have signed four consecutive"Love Apartments" with the crew, including the director, screenwriter and several leading actors. Moreover, I have the agency contracts of several leading actors, which makes it easy to arrange work. In other words,"Love Apartment" can be filmed for at least four years to ensure its authenticity!"
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