If you have money, you will become stronger.

Next is the commercial time. The desserts here are all ready. Everyone has a bowl of lotus seed soup and sweet-scented osmanthus cake on the table. We just eat it. It tastes very delicious.

"It’s rare. I haven’t watched a variety show so seriously for a long time. Today's variety shows are all about young people dancing and singing, which makes me dazzled. But the songs are so loud that it’s hard to listen to them... This program is great, it’s comfortable to watch, educational, and very interesting. The program is really good! Mr. Qin said while eating.

"Yes, although the applicant's performance was very poor, the boss team above was really eye-catching. They behaved calmly and talked freely. As expected, they all have real abilities."The old chef couldn't help but praise.

Mr. Han was a little proud:"It's really good! In addition, I also found that this show has strong overall branding capabilities. Seeing the outstanding performance of the boss team above, everyone can't help but believe in the company behind them, which has the ability to shape the corporate brand. Especially when the 12 boss groups are all from the same group, the shocking effect is needless to say, which is immeasurable for the group's brand cultivation ability!"

The other two old men thought about it and couldn't help but nodded in agreement.

"Often other companies or groups have to rely on years or even decades of persistent efforts to build their brands to achieve this effect. You can imagine the hardships involved, but now, I estimate that it will not take a year. Zhenghui Group The brand effect will be deeply rooted in the hearts of the people, thus driving the overall benefits of the group. This kind of benefit may not be achieved even if it costs billions, or even tens of billions, but now it can be achieved with only 2.2 billion. Zhenghui Group is actually not stupid! After saying that

, Mr. Han looked at Lin Beifan with a somewhat proud look.

Lin Beifan finished the lotus seed soup in his hand and said expressionlessly:"You don't have to clear their names. You can do it with only a billion dollars." He has to spend more than 2 billion on this matter. If you don’t think he is stupid, who is stupid?"

Mr. Han:"……"

The other two old men couldn't help laughing.

Mr. Han was unwilling to give in and prepared to continue"clearing his name""

"Lin Beifan, how many ratings are there now? Lin

Beifan looked at his phone and said:"Before the commercial cut off, the ratings were 3.25%, ranking first in the same period.""

"Yes, such a good program should have such ratings. I estimate that after the show is finished, the highest ratings will reach at least 3.5%, and maybe even touch 4%. Such a good show has been rare for several years. Such a good program deserves a good price. Coupled with his strong brand building ability, more than 2 billion is actually not a loss, but a small profit."

"I agree with this. Lin Beifan nodded:"Anyone with good eyesight can see this." Old Man Han was overjoyed and continued:"Maybe Zhenghui Group saw this, so it did not hesitate to take action for 2.2 billion." Firstly, this program is indeed worth the money, and secondly, the 2.2 billion publicity effect is huge. Don’t you think you have reaped the rewards now? The people in Zhenghui Group are quite smart."

"The publicity effect of 2 billion yuan is also very strong. Why do we have to spend an extra 200 million yuan? After all, it’s still stupid!"

Mr. Han:"……"

He suddenly didn't want to talk anymore, and he was afraid he would be angry to death if he continued talking.

The other two old men were laughing almost crazy.

However, in order to save Old Man Han's face, everyone wisely changed the topic.

Mr. Qin said:"If you ask me, this program is exactly the same as"If You Are the One" and should be planned by the same person. The person who can come up with and plan this program is really amazing and a very rare talent!"

"It is indeed rare. The program is very creative and socially thoughtful, using small glimpses of the big picture to resonate with everyone, giving the program infinite vitality. Such talents are really extraordinary!"Mr. Han also praised

"It's really interesting. If I have the chance, I really want to meet that person and ask him to help me plan an interesting food program to promote our Chinese food culture."The old chef said with a smile.

Lin Beifan drank the soup silently and ate the sweet-scented osmanthus cake quietly without speaking.

"Huh? Brat, why don't you talk to me anymore? This is not like your usual self!"Mr. Han seemed to have discovered a new continent and said in surprise.

"You're right, why should I be so stubborn?"Lin Beifan wiped his mouth with paper calmly.

"It's really strange that you, a person who can pick out dozens of bones from an egg, actually agree with what I said. The sun really rises from the west! Do you know the genius who planned it? Mr. Han asked curiously

"We meet every day, how can you say we don’t know each other?"Lin Beifan glanced at him.

"oh? So who is he? Could it be your wife?"

Lin Beifan stretched out an index finger, then pointed at himself, and said calmly:"This person is far away in the horizon and right in front of you."

"you?"The three old men exclaimed

"Well then!"Lin Beifan nodded.

"How could it be you?"Mr. Han suddenly became excited.

"Why can't it be me? Do I need to take credit for these achievements? Lin Beifan rolled his eyes at him and said:"The entire TV station belongs to my wife, of course it can be said to be mine. Whether I have these credits or not has no influence on me!""

Mr. Han didn't want to talk anymore. He really didn't want to talk anymore.

Because when he thought about how he was scolded by Lin Beifan for being brainless when he tried so hard to"cleanse his name", but he praised him instead, this huge psychological gap made him swallowed. It was as uncomfortable as a fly in the mouth.

The other two old men figured out their joints, covered their mouths and laughed secretly.

The program continued, and several more job seekers appeared on the stage of"It Must Be You", and there were also two or three job seekers. He performed very well, passed all the tests and reached the last stage, and was finally admitted by the company.

The most outstanding performance among them was the members of the boss group.

These members of the boss group have worked hard all the way to high positions. They are well-informed and have unique vision. You can see through the applicant's true and false at once. His words are humorous, cryptic and sharp, his views are very unique and to the point, his words are sharp and deadly, and people can't help but admire them.

Moreover, these boss group members are all the same We belong to a group, and everyone is acquainted with each other, so they are very open-minded, and they can pick up on any jokes. Between laughing and scolding, the atmosphere never gets cold, and the show becomes more and more exciting.

The ratings steadily increase. This is how it was until the show At the end, the average ratings of"It's Not You" were 2.88%, and the highest ratings reached 3.94%, almost touching the ceiling of 4%.

The show became popular without any surprise, and so did the group of boss members.