If you have money, you will become stronger.

He first sent invitation letters to Zhenghui Group, Kangzheng Group, Longmen Group and other large companies that have already felt the power of"ancient store" propaganda. If they are familiar with the business, there should be good news.

To show his sincerity, he even called me personally.

As a result, he was depressed, and the invitation was returned, telling him that they already had an"ancient store" and that the one in Jiangnan Film and Television City had met their requirements and there was no need for a second one.

It doesn't matter, there are many smaller companies behind.

As a result, many smaller companies flocked to the site and expressed great interest. Gao Xinran was very happy and prepared to show off his store, saying that the annual rent of 100 million yuan would be a cheap transfer, but he was turned back.

The reason why they come here is because the Jiangnan Film and Television City side is too expensive. Let alone 500 million, they can't even afford 50 million. You actually want 100 million?

You, these shabby"stores" that look like rough houses, still want 100 million?

I may not be able to do it even if you give me money.

Do you think we are stupid and easy to deceive, or are you too stupid to recognize reality?

There is no problem if you want 100 million, nothing is non-negotiable.

But can you guarantee that the film and television dramas here will become popular all over the country, all over Asia, and even the whole world?

Can you guarantee that my"shop" can appear in such a film and television drama?

Can you guarantee that our brand or product can achieve the effect of 100 million ads?

Gao Xinran was left speechless by the question.

Of course he couldn't guarantee it. If he could, he would have become another Starlight long ago. How could he still be here?

After much talking, talking here and there, and bargaining with each other, we finally reached a deal.

The"ancient shops" here are sold at a rental price of 5 million yuan per year. Hengdian Film and Television City should, like Jiangnan Film and Television City, ensure that its"ancient shops" are integrated into the film and television dramas that come for filming.

In this way, Gao Xinran gained about 1 billion.

Although it was very different from what he imagined, it was a good start after all.

Now that the company has solved it, the next problem is the crew.

He imitated the operation method of Jiangnan Film and Television City to control the filming crew and implanted"modern shops" into film and television dramas.

As a result, it encountered strong opposition from major film crews and film and television entertainment companies.

Why do we come here to shoot, why do we pay real money, and why do we have to advertise for you?

Who do you think you are at Hengdian Film and Television City? Why do you want us to accommodate you?

Gao Xinran tried to persuade them by using the example of Jiangnan Film and Television City.

As a result, it was criticized again. How can Hengdian Film and Television City compare with Jiangnan Film and Television City?

Jiangnan Film and Television City is backed by Starlight, and Starlight is half of the entertainment industry. It has rich and high-quality entertainment resources. It is too late for us to please you. What does Hengdian Film and Television City have?

Without your film and television city, we wouldn’t be able to film in other places?

There is no benefit, nothing to discuss.

Gao Xinran was depressed again.

These crews are so realistic that they bully the weak and avoid the strong. When they see Xingguang become like a grandson and try his best to please, but when they see him turn into an uncle trying to collect debts, he instantly turns his face and refuses to recognize anyone.

In order to implement this policy and to have a lot of money in his account in the future, Gao Xinran decided to give some discounts to the crew who came to the film and television city to film.

As long as this policy is implemented smoothly, are you still worried about not being able to make money in the future?

As a result, over time, nearly half of the 1 billion yuan that was just received was lost.

After the communication between both parties was completed and the connection was smooth, Gao Xinran decided to go big and take advantage of the popularity of"The Legend of the Condor Heroes" to promote the"Martial Arts Commercial Street" in Hengdian Film and Television City.

It is still the usual exaggerated propaganda method in the entertainment industry. What is beyond the"Martial Arts Commercial Street" of Jiangnan Film and Television City? Real big brands have settled in and moved companies into the world of martial arts.

At the beginning, it really attracted a lot of attention from the audience.

But after seeing the so-called"Martial Arts Street", I felt that my IQ was strongly insulted.

What kind of"martial arts commercial street" is this? Can this shabby street, dark walls, and ancient buildings with no aesthetics be called a"martial arts commercial street"?

Take a look at Jiangnan Film and Television City. Every building is unique, unique and full of art. Even if you want to copycat, make it look better. Who are you trying to fool with such a crappy street?

And what the hell are these brands? I’ve never heard of them.

"This martial arts commercial street is purely a copycat of Jiangnan Film and Television City. Even if you want to copycat, you must copy the good-looking part of the village. Choose a high-end and good-looking street. This place looks like a slum!"

"What other brands are there, 'Kang Shuaifu', 'Wa Chacha' and 'Leibi'’……Are you serious? Please don’t insult the IQ of the ancients, let alone ours!"

"Does your sponsorship all come from Pin Xixi?"

"Don’t call it Wuxia Commercial Street, it should be called Shanzhai Commercial Street!"

"A copycat shopping street? This is a good title! Because the whole street is full of fake products!"

……

As a result, the name"shanzhai commercial street" quickly became popular all over the Internet and the country, and was accepted by people.

Not only has this commercial street become popular, but the brands and products sold there have also become popular. It has become so popular that it has become the object of ridicule.

Because this commercial street is fake from top to bottom, from left to right, inside and out, and they are all knockoffs. What else can you call it if you don't call it a"copycat commercial street"?

Once this concept is formed, the impact on the brand is almost devastating!

Because even if you are a genuine brand, you will become a fake after you move into a"fake commercial street"

"Gao Xinran, look at what you did, pay me for it!"

"At the beginning, you promised us that we would be able to promote our company to the whole country. Now you have done it, but the reputation of our brand has been ruined. I can't forgive you, you bastard!"

"Pay me 5 times the compensation immediately according to the contract, otherwise I will never be done with you!"

"Gao Xinran, you bastard, I’m going to kill you!"

……

Gao Xinran, who was stuck in the office, turned pale and trembled:"I...I don't have that much money!"

The sponsors were furious:"No money? Go to the court with me immediately! Even if your film and television city goes bankrupt, Even if you become a beggar, you must pay me back the money!"

"No!!!"Gao Xinran wailed.

He really couldn't figure out why a good thing turned out like this?

Why could Xingguang make money with the same method, but he was about to go bankrupt?

Why was this?