If you have money, you will become stronger.

"Just because we invest so much, we can get amazing returns!"MasterChef" has become the only phenomenal TV series in 10 years. The average ratings have exceeded 5.5%, and the highest ratings have exceeded 6%! In addition, our TV series are also sold overseas and are broadcast simultaneously in more than a dozen countries, achieving very outstanding results in every country! Lin

Beifan raised his arms and shouted:"So, if you want to run a successful program, you must be willing to pay and spend money!""

"If you don't know how to spend money, it means that the pattern is not big enough, and it means that the things you do are not grand enough!"

"Our current society is developing by leaps and bounds, life is changing with each passing day, and we may be eliminated accidentally, so we must think about problems from a higher level!"

"Don't care about any loss, because those losses will be exchanged for amazing returns!"

"Why is Dad Ma successful?"

"Why is Penguin Group so big?"

"Why is Dada Group growing rapidly?"

"And why did our Starlight TV assets increase nearly a hundred times in just one year?"

"All this is because you are willing to spend money! Lin

Beifan made an impassioned speech, his voice passionate, as if he was explaining the truth:"Dad Ma was willing to invest tens of billions to build the Taobao platform without any return, and that's how Alibaba Group became today!""

"Penguin Group started from scratch, and it was through investment regardless of cost that it created the Penguin instant messaging software, and it achieved its current status as an Internet giant!"

"Dada Group keeps borrowing money to engage in real estate business, and now it still owes hundreds of billions to the bank. The annual interest cost is tens of billions. As a result, isn't it getting bigger and bigger?"

"And we, Starlight, have invested heavily in production and strive for excellence from the very beginning. Starting from"If You Are the One", we have grown to the scale we are today in just one year! Lin

Beifan finally concluded:"No one will succeed casually. How can there be amazing returns without huge efforts?" Especially for those of us who are engaged in TV stations and content production, if the investment is not large enough, how can the production be excellent? If the program is not good, how can the audience watch it? Station directors, please think carefully about the recent situation of your TV station. Is it because the quality of the programs has declined, so the ratings have dropped a lot?"

Lin Beifan almost said, if you want to get rich, then just earn money!

Do you still want to become stronger without adding money?

The station directors frowned and thought.

Could it be that their previous direction was wrong?

Could it be that times have really changed? , do audiences prefer programs with large investments and large productions?

"If you invest a lot and spend a lot of money, will it really succeed?"One of the station directors raised questions.

Lin Beifan said without changing his expression:"I can't guarantee that you will succeed, but if you are reluctant to spend the money, then you will definitely not succeed! Today's audiences are very sophisticated and have many choices. If you continue to play the same style as before and it's too petty, the audience will definitely not like it!"

"Why are foreign programs so good and why do audiences love to watch them? That's because they are willing to spend money. For example, the least profitable documentary, a one-hour documentary, BBC TV is willing to invest millions of dollars, and everyone knows the final effect."

"There is also a travel program that specializes in cars. The cars destroyed every year exceed 50 million US dollars. The audience likes this program the most. Hundreds of millions of people watch it every time it is broadcast. Do you think they will do a loss-making business?"

"Therefore, investing heavily in large-scale production and producing the most sophisticated programs is the future of our television industry! Now that the Internet platform is emerging, the revenue of our TV station will be affected less and less. If we don't seek changes and breakthroughs at this time, we will be further and further left behind in the future, and eventually we will be eliminated!"

The voice was deafening and lingering.

Those present were all TV station directors, all senior media workers, and naturally knew the development of TV stations.

The TV station industry was originally a sunset industry, and its development has basically reached its peak. Now They are all starting to go downhill slowly.

Coupled with the rise and rapid development of online platforms such as Penguin Video and Starlight Video (how come they are everywhere), their TV stations will be severely impacted.

Although it is not obvious now, it will be in the future TV ratings will definitely decline.

In order to seek new development and continue the life of the TV station, they must seek changes.

Based on what Lin Beifan said, it seems that the only way to go is to invest heavily in large production.

Because compared with online platforms, Those who run TV stations are more professional, have richer experience, and have more abundant talent and resource reserves, so it is more in their interests to invest heavily in large-scale production. Thinking about

Starlight TV's operations over the past year, it seems that it has always been in line with this The law is a path to success.

Thinking of this, they felt happy.

Especially the directors of the four major first-tier TV stations. They have more resources and have an advantage over others in investing heavily in large-scale productions. They seem to have seen the re-emergence of their own TV stations. day.

Then I thought that this idea was provided by Lin Beifan, a prodigal son, and everyone looked at him much more easily.

For the sake of your contribution of good ideas, I will not care about the past things with you.

Minister Ouyang said with emotion. :"I just listened to Comrade Lin Beifan’s experience sharing, and I was deeply moved. Although our country has developed rapidly in recent years and its international status has become higher and higher, our ideas are still stuck in the past and have not kept up with the times. Therefore, if we want to improve our culture, we must first change this concept and integrate it with international standards. We must no longer be as petty as before.……"

"Of course, I don’t mean to be extravagant and wasteful, but to be willing to spend money, be willing to invest, and use every penny on the steel blade, so that we can do a good job in the program and improve our spiritual culture! At this point, we must thank Comrade Lin Beifan for guiding us in the right direction and thank him for sharing his experience!"

Minister Ouyang took the lead in applauding, and other station directors also applauded.

"bang bang bang bang bang……"

This time there was thunderous applause and everyone was very excited.

"Thank you, thank you for your applause! This is just my personal opinion. Please forgive me if I don’t say anything right!"Lin Beifan responded modestly.

It is true that large investment in large production is true. This is definitely the mainstream direction of the TV station in the future.

But don't forget, your TV station is surrounded by formations!

Until the formations are removed, the bad luck will never go away. Go ahead. In the end, the more money you invest, the more you will lose...

Hehe!