If you have money, you will become stronger.
Chapter 324
After more than a year of development, in addition to the rising ratings of Star TV, the traffic of Star TV's official website has also experienced a huge explosion, and its traffic popularity is comparable to that of several top video websites.
This is because starting from a year ago, Starlight TV has consciously put its own TV series and variety shows on its official website for free viewing. As more and more TV series and programs appear on the website, the content becomes richer and richer, and more and more people watch, this behavior of sacrificing short-term interests has finally paid off.
Now the website has over 100 million registered users, the average daily visits exceed 50 million, the average daily views have reached 200 million, and the average daily clicks have exceeded 500 million!
In terms of advertising, although it is not as good as Starlight TV, it has brought nearly 1 billion in revenue to Starlight TV this year!
This amount is very considerable, and the external valuation has exceeded 10 billion yuan!
However, the official website has almost reached its limit. If it wants to continue to develop, it must expand new businesses.
This business includes online homemade dramas, online micro-movies, online variety shows, etc.
These online projects have proven successful in the previous time and space, and in the later stages of development, the quality of self-made dramas, micro-movies and variety shows is no worse than that of regular platforms.
Since it is destined to succeed, why not do it?
Lin Beifan has many TV series and variety shows in his mind, but due to content restrictions, there is no way to broadcast them on TV stations, but there is no problem in putting them on the open network, which is another huge amount of extra income.
Moreover, compared with homemade dramas, micro-movies and online variety shows, Lin Beifan prefers to be an original content providing platform, just like Hongdou Chinese website.
Let everyone upload their own TV series, movies and programs, and Starlight TV will be responsible for reviewing, recommending, operating and charging a certain channel fee. If the project is really good, you can still invest. This way, the income will be stable, the risk will be small, and it can bring huge traffic, which can also bring advertising revenue, so you can achieve multiple benefits with one stone.
With the current traffic of the official website, we are fully capable of doing this.
"Xiao Xu, after you finish filming"Unexpectedly", you can upload it to the official website of Star TV. We are going to open an original area to provide a platform for newcomers like you who are interested in developing in the film and television industry to showcase your works. If the work is popular and the on-demand volume is large enough, it will be able to share the revenue from advertising, subscription fees, etc. Lin Beifan said with a smile.
Hearing this promise, Xu Guanqing felt happy.
The official website of Starlight TV can be said to be one of the most popular video websites on the Internet. It is a website that supports the entire website with its own TV programs alone. A promising video website, the external valuation has exceeded 10 billion.
This platform has too many advantages. Many people once hoped to use this platform to launch their own film and television dramas and build a reputation, but Starlight TV has never been able to Agree, it makes countless people sigh and feel pity.
If his work is put on the official website of Star TV and he is the first person to eat crabs, the benefits are self-evident.
As long as the work is not particularly bad, then there is a big The probability of becoming an instant hit!
For a new director, this is very important!
As for whether to make money, he has not yet considered this issue.
Because now most of the online self-made dramas, micro-movies and online variety shows are losing money , before finding the real key, everyone was engaged in film and television creation with enthusiasm, struggling to maintain a living.
Compared with others, his starting point was already good enough
"Thank you Mr. Lin, I will definitely live up to your expectations!"Xu Guanqing left with excitement.
That night, Lin Beifan mentioned the matter of creating an original platform to the two girls. Bai Qingxue hesitated
:"Actually, I have had this idea for a long time, but the current online self-made dramas are crude and not very big. It’s a novel idea, the volume of on-demand viewing is not large, the revenue is limited, and it is incomparable with the programs of our TV station. Even Penguin Video, which is the best, is losing money except for a few TV series. Those grassroots works are even more difficult to make a profit due to the inherent gap in quality. So I haven't started yet!"
Bai Qingxue, as a business wizard, has actually seen the business opportunities in this area for a long time.
But now that the self-made online dramas have not developed yet, she does not dare to invest money in them.
And now there are so many TV programs and TV series on the official website , the traffic is there, the advertising revenue is there, and I am making steady money, so my thoughts are relaxed.
"The era of online self-produced dramas will finally come! Because compared to traditional platforms, they have small investments and quick results, are more flexible, are more rooted in the general public, and are more popular, just like online literature! Lin
Beifan said:"Now is the best time to enter the market. We can use"Never Expected" as a breakthrough point, and then detonate the original video market. Encourage more new people to create film and television works and then put them on our platform. If the work is popular, these original creators can share advertising revenue, charge subscription fees, and solicit sponsors, etc. We only need to provide a platform, but we can charge channel fees and share the profits from our works. This is a costless transaction!"
The two women were very excited after hearing this. What is the most profitable thing to do in the world?
That is to be a platform, a middleman, and make money on both sides. For example, casinos do not participate in gambling, but they can charge a certain percentage of services from the profiteers. Fees.
Banks, too, can charge intermediary fees for cross-regional transfers, which is very shady.
And Jack Ma’s father’s Taobao does not personally participate in business activities. It just builds a huge platform for people to conduct transactions and makes money by charging intermediate service fees. The money is pouring in.
For Starlight TV, this is a business without capital.
Because it only needs to set up a special area on the official website. They don’t care whether the program is popular or not. They are only responsible for reviewing the operation. Anyway, they make money. Their share.
Wu Qianmei couldn't help but ask:"Little man, are you really so optimistic about the"Unexpectedly" web short series? Think he will be the way of the future for web series?"
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