If you have money, you will become stronger.
Chapter 225
"what is the problem? Mr. Xu, please tell me!"Bai Qingxue made a gesture of invitation.
Mr. Xu thought about it for a while, and then said:"I would like to ask, won't the sponsors of"Love Apartment" Season 2 be invited to bid? After all, advertising in TV series is more effective than advertising in gaps, and"Love Apartment" is one of the best. This time I came here for the sponsorship spot in"iPartment"."
The so-called special advertising is the specific advertising broadcast time specially provided by the TV station for customers.
In"Love Apartment", advertisements are placed in the gaps before, during and after the broadcast of"Love Apartment" A publicity model. This is also a conventional advertising model for TV stations.
However, this kind of advertising time is usually other people's time to urinate or change channels. The publicity effect is limited, and naturally it is not as good as directly inserting ads into TV series.
"Mr. Xu, I'm afraid you will be disappointed, because all the sponsorships for the second season of"Love Apartment" have been contracted by Zhenghui Group and Kangzheng Group, so this time the investment fair did not list it as a bidding content."Bai Qingxue explained
"Why? I can offer a lot of money, much more than they can!"Mr. Xu said loudly
"Mr. Xu, with your financial resources, I’m afraid you can’t compete with them.……"
"How can it be? This time I plan to spend 1 billion. I don’t believe I can’t compete with them! Mr. Xu said with great wealth.
"Wow."
There was another burst of exclamation.
1 billion, it is indeed possible to replace it. Last year, in addition to spending more money to purchase copyrights and development, Kangzheng Group and Zhenghui Group only spent 800 million each for advertising.
"Mr. Xu, this is really not enough. Bai Qingxue said patiently:"Kangzheng Group and Zhenghui Group each offered 1.5 billion yuan to purchase all the sponsored ads in the second season of"Love Apartment". Your 1 billion is still far away.""
"Wow."
There was another exclamation, this time louder.
Each group has 1.5 billion, which adds up to 3 billion. This is not sponsorship, it is just throwing money.
Could it be that"Love Apartment" is really like this? The magic power makes the two major groups willing to pay?
"Do they really have that much money?"Mr. Xu questioned.
Bai Qingxue was not angry. If the contract had not been signed, she would not have believed it.
"The two presidents of Kangzheng Group and Zhenghui Group are here. You can make inquiries to verify the authenticity!"
Xu Jiahao, the president of Kangzheng Group, stood up with the microphone and said:"What Mr. Bai said is indeed true. Last year, after the broadcast of"Love Apartment", it brought huge and generous returns to our group. Therefore, our group is very optimistic about"iPartment" and decided to win all the advertisements about apartments in the second season of"iPartment" at any cost."
"The same is true for Zhenghui Group. In order to avoid long nights and dreams and win the second season of"Love Apartment" as soon as possible, we are willing to pay a price of 1.5 billion yuan."President Tang Jili of Zhenghui Group added. Mr.
Xu blushed and sat down angrily.
1.5 billion, he really couldn't afford that much money.
1 billion was already the price he paid after careful consideration, but in the end there were still no two major groups. As a result
, everyone can only compete for the next-level special broadcast advertisement.
After some competition, 7 special broadcast advertisements were sold for a total of 650 million, with an average value of 90 million per advertisement. In addition The total amount of sponsored advertisements by the two major groups was 3.65 billion yuan.
Everyone was amazed. The second season of"Love Apartment" has not even started airing or even been filmed. Starlight TV has already made back more than the amount of money. It is simply enviable. Hate.
For the sky-high price of 650 million at the beginning, this is a good start. Bai Qingxue is very happy.
"Next is the special broadcast advertisement of"If You Are the One", also 7, each about 30 seconds. Calculated on an annual basis, the base price is 20 million, and each increase in price is no less than 100,000. The bidding begins now!"
"Wait, Mr. Bai, where are the sponsorship quotas for"If You Are the One"? Why not auction it? Is it also covered?"Someone else stood up and asked a question.
Bai Qingxue nodded:"Yes, all the sponsorship quotas for"If You Are the One" have been booked, and the one who booked him is the previous sponsor Kangzheng Group, so don't think about it."
After hearing this, everyone was disappointed.
Because there are many people here just for"If You Are the One". For this reason, they prepared a lot of funds in an attempt to snatch it from the Kangzheng Group, but unexpectedly it was too late.
"Mr. Bai, I would like to ask, how much money did Kangzheng Group pay?"A pot-bellied boss stood up and said:"In order to secure all the sponsorship for"If You Are the One", I have prepared 2 billion!"
Although 2 billion is much less than last year,"If You Are the One" has also been broadcast for a year. As people's novelty declines, its ratings will inevitably decline. If we invest more than 3 billion like last year It's simply impossible.
But despite this,"If You Are the One" is still worth 2 billion because it has huge brand value
"Not as much as last year, only 3 billion."Bai Qingxue said modestly.
3 billion, isn't that too much?
Everyone was dumbfounded.
Is Kangzheng Group a fool? It's clear that the ratings are not as good as before, but they are still willing to pay so much money. There is really too much money to put.
In fact, it turns out that Kangzheng Group wanted to pay the original price of 3.2 billion, but Bai Qingxue felt that the ratings had dropped and it was inappropriate to charge so much more. She felt guilty and took the initiative to lower the price to 2.5 billion.
But others refused to agree and refused to give in, and finally compromised with each other. , was sold for 3 billion yuan.
At that time, Bai Qingxue was confused. Is there such an operation?
Kangzheng Group's Xu Jiahao stood up again and said with a smile:"Everyone, you don't have to count on the sponsorship quota for"If You Are the One", this time The program has been regarded as a reserved program by our group. No matter how much you bid, you can't compete with it. At this time
, Tang Jili of the Zhenghui Group also stood up and said:"There is no need to fight for the sponsorship of"It Must Be You". This program is already in our group's pocket, and it was also purchased by us for 3 billion yuan." Take it"
"《The same is true for"Chef King", which has become a designated program of our Longmen Group. We only spent 3 billion, not much, really not much!" Shao Kanghua, the president of Longmen Group, said.
After hearing the words of these three presidents, everyone's heart was full of shame. I know you are rich, I know you are awesome, I know you have nowhere to hide, but you still have to leave something for us. Right?
Each one has 3 billion, can you leave a way for others to survive?
How can we have fun?
I hate you people who break the rules the most!
If you have money, you can do whatever you want?
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