Toutiao is a recommendation engine product based on data mining developed by Kyoto ByteDance Technology Co., Ltd., which recommends information for users and provides services that connect people and information.

On September 20, 2016, Toutiao announced an investment of 1 billion yuan to subsidize the creation of short videos. After independently incubating the UGC short video platform Volcano Small Video. In January 2017, Toutiao's new first batch of 8 groups of certified independent musicians settled in Toutiao. On February 2, 2017, it wholly acquired Flipagram, a short video application in China.

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