Reborn, I want to be the richest man!

The sun shines on the streets of a foreign country. I stroll through them and feel the completely different cultural atmosphere around me. The buildings on the street have unique styles. Some are ancient and solemn European stone buildings, revealing the sedimentation and majesty of history; some are glass curtain wall buildings full of modern minimalist style, showing the vitality and innovation of the times. Pedestrians are dressed in different colors, and the colorful traditional costumes and fashionable modern outfits are intertwined, as if it is a fashion show across time and space.

"This is the charm of the international market. Diverse cultures are like stars, converging into a vast cultural starry sky. If we want to shine in this starry sky, we must deeply understand and respect the unique light of each star and integrate it into our products and services." I thought silently in my heart, and my eyes revealed awe and expectations for this market.

Looking back to when the company first entered the international market, it encountered many setbacks due to its neglect of cultural differences. In the marketing promotion in a certain Middle Eastern country, we designed the advertising pictures according to domestic habits. Some of the elements were contrary to the local religious and cultural customs, which aroused the disgust of the local people and caused the product promotion to come to a standstill. At that time, I looked at the promotional event site that almost no one cared about, and my heart was full of regret and self-blame. "How could we be so careless and act blindly without a deep understanding of the local culture?" I kept reflecting in my heart, knowing that this was a heavy lesson.

Since then, I have deeply realized the importance of cultural integration for international market expansion. We began to form a professional cross-cultural research team. The team members came from different countries and regions. They each brought a deep understanding of the local culture and a strong interest in other cultures. At the first meeting of the team, Lucy, a cultural expert from France, said elegantly: "Every culture is like a beautiful book. What we have to do is to read and understand it carefully, and then integrate the essence of it into our business story." Her voice was soft and infectious, and her eyes flashed with a love for cultural exchanges.

In product research and development, we fully consider the cultural preferences of different countries and regions. For example, in product design for the Asian market, we learned that oriental culture focuses on simplicity and refinement, and pursues the beauty of natural harmony. Therefore, we used simple and smooth lines in the appearance of the product, and selected elegant tones with oriental charm, such as beige and dark blue, for color matching. In addition, we also cleverly integrated some traditional oriental elements, such as Chinese paper-cutting art and Japanese cherry blossom patterns, into the detailed decoration of the product. At a product design seminar, Xiaomei, an Asian market research specialist, took the design sketch and said excitedly to everyone: "Look, if this product is added with the relief design of this cherry blossom, will it instantly add a bit of Japanese romance and elegance? I believe that such a design will be more popular with Asian consumers." Her eyes were sparkling, full of expectations for the product.

In terms of service, we also meet the needs of users from different cultural backgroundsMake adjustments. In the European market, consumers pay attention to personal privacy and professional service. Our customer service team has received special training and uses more formal and polite language when communicating with European customers, respecting customers' personal space and opinions. In the Latin American market, people there are enthusiastic and unrestrained, and pay attention to interpersonal interaction. Our service staff will be more proactive in establishing emotional connections with customers, such as sending warm wishes on customers' birthdays or important holidays. Once, when Maria, our Latin American market customer service staff, was talking to a local customer, she learned that the customer was celebrating a family holiday. She enthusiastically said in Spanish: "Dear sir, I wish you a happy family holiday! I hope our service can bring you warmth and joy like your family reunion." The customer laughed happily on the other end of the phone and praised our service.

At an international business negotiation meeting, I communicated with a business partner from India. He was wearing traditional Indian clothes and had a red dot on his forehead that symbolized auspiciousness. We sat in a conference room full of Indian style, surrounded by exquisite traditional Indian handicrafts. He smiled and said to me: "I appreciate your company's efforts in cultural integration. In India, we attach great importance to family heritage and spiritual beliefs. If your products can reflect this, they will be more popular with Indian consumers." I listened carefully and replied: "Your suggestions are very valuable. We are studying how to integrate the cultural essence of India into products, such as considering the usage habits of Indian families in the functional design of products, and incorporating Indian religious and cultural stories in publicity and promotion, so as to better connect with the Indian market."

As the cultural integration strategy is deepened, we gradually see results. In a country in Southeast Asia, we launched a product that incorporates local Buddhist cultural elements. Once the product was launched, it was warmly sought after by local consumers. In a busy shopping mall, I saw many consumers gathered in front of our product display stand, and their eyes showed love and recognition. A local lady held the product and said to her friend: "This product is so beautiful, the Buddha pattern on it is very delicate, it feels like it is not just a commodity, but more like a work of art, I like it very much." Hearing her words, I was filled with a sense of accomplishment.

However, the process of cultural integration is not smooth sailing. There are often disagreements within the team on the selection and integration ratio of different cultural elements. At a product planning meeting, regarding a product for the African market, one member believed that more mysterious cultural elements of traditional African tribes should be added to attract consumers' curiosity; while another member was worried that over-emphasizing tribal culture might make some modern African consumers feel that it is not fashionable and practical enough. Both sides held their own opinions and argued fiercely. I looked at them and said, "Everyone calm down. Our goal is to find a balance that respects and reflects the characteristics of African culture while meeting the needs and aesthetics of modern consumers. We can conduct further in-depth research to understand whether the product is fashionable or practical.The cultural preferences of African consumers of the same class and different age groups are analyzed before making a decision. "

On the road of cultural integration in the international market, we are constantly exploring and learning. Every challenge is an opportunity for growth, and every success is an affirmation of our efforts.

In the evening, I stood by the sea, looking at the sea level dyed golden by the sunset, with a lot of emotion in my heart. "Xiaolu, our cultural integration journey in the international market is like sailing in this sea. Although there are winds and waves, as long as we are determined in the direction and feel the charm of each culture with our heart, we can sail to the other side of success. Our brand will also take root and sprout in this multicultural soil and bloom gorgeous flowers. "I silently told Xiaolu in my heart, as if she could feel the beauty and challenges of this foreign country with me, and share the joy and pride in the development of the international market.

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