Reborn, I want to be the richest man!
Chapter 23
When I decided to implement the localization strategy, it was as if I saw a ray of light in the darkness, a feeling of finding direction again in confusion and difficulties. I know that this is a gamble and a key step for us to survive in this hostile international market.
I stood on the strange and hopeful land of the local area, looking at the empty land where the warehouse was to be built, with mixed feelings in my heart. Every inch of the air here is filled with the taste of challenges, but I can also smell the fragrance of opportunities hidden in it. Building a warehouse is not just a place to store goods, it is a symbol of our roots here and the beginning of our closer connection with this land.
I watched the busy figures of the construction workers, and the roar of the machines echoed in my ears. The sound was like a war drum, inspiring me. Every brick laid and every steel beam built was like building a fortress for our dream. "This will be our stronghold for counterattack." I said silently in my heart. But at the same time, I am also well aware of the difficulties. From site selection to construction, every link must consider the local geographical environment, traffic conditions and laws and regulations. It's like walking on a tightrope, and every step must be taken carefully.
The establishment of the customer service center is also in full swing. I walked into the space that was being renovated, imagining the scene in the future where it was full of enthusiastic and professional local employees, serving users with familiar language and a friendly attitude. We recruited local employees who had different cultural backgrounds and life experiences, but they all had a passion for this job. Looking at their young and energetic faces, I saw hope. They are the bridge for us to communicate with local users, and they can understand the needs of users because they are one of them.
During the recruitment process, I talked to each of them to understand their ideas and expectations. There was a young girl with a gleam in her eyes, who said to me: "I hope that through this work, more people will understand our culture and let us better contact the outside world." Her words deeply touched me and made me more convinced of the correctness of the localization strategy. These employees will bring us fresh blood. They will integrate local culture and customs into our services, so that users can feel our sincerity and intentions.
In-depth understanding of the local market and user needs is like a long and surprising adventure. I walked the local streets with the market research team to observe people's shopping habits and lifestyles. We went to local markets and shopping malls to communicate with shop owners and consumers. Every conversation was like opening a door to a new world, allowing me to see the details that we had overlooked.
I found that local users have unique preferences for certain types of goods, and they pay more attention to interaction and emotional connection with sellers when shopping. These findings made me re-examine our product categories and marketing methods. We can no longer treat this market with the previous model, we have to adjust our strategy according to their preferences. It's like tailoring a gift for a special guest, every detail must suit their taste.
Cooperating with some well-known local brands is an important part of our efforts to enhance our visibility and influence. I still remember the first time I met the head of a long-established local brand. Their company is full of cultural heritage, and every product is like a work of art. I explained our cooperation concept and vision to them with a nervous and expectant mood. They were a little hesitant at first, after all, we were outsiders, but I gradually impressed them with our enthusiasm, professionalism and understanding of the local market.
When we finally reached a cooperation agreement, the joy and sense of accomplishment were indescribable. We planned joint promotion activities together to combine our platform with their brand advantages. I looked at the promotional posters carefully made by the design team, which combined elements of us and local brands. It was a perfect blend of culture and business. I seemed to see these promotions causing a sensation in the local area and attracting more users to our platform.
In this process, I also had worries and uneasiness. Every investment is a huge risk, and every decision may affect the fate of the company. The pressure of funds, possible disagreements with partners, and uncertainty about market changes, these problems lingered in my mind like ghosts. But every time I see the confident eyes of my team members and the warehouses and customer service centers that are under construction, I tell myself that I can't back down.
Xiaolu has always been my strong support. Her support is like warm sunshine, dispelling the haze in my heart. She said to me on the phone: "You are doing the right thing, I believe in you. These efforts will pay off." Her words made me more determined. I know that we are moving in the right direction. Although there may be more difficulties ahead, we are ready to use localization strategies to gain a foothold in this land, compete with those competitors, and write our own glory.
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