I, the super rich crown prince, will build the richest country

It's not too expensive actually.

Even the F2 uses a 110-degree super-powerful battery.

The price is 260,000 US dollars, which is only 1.82 million yuan. Compared with Lamborghini and Porsche Panamera, it is undoubtedly hundreds of thousands cheaper.

This is the price of the bare car.

For example, the high-end version of Panamera costs almost 3 million yuan.

And Lotus, even if various options are added, it will not exceed 2 million yuan at most, which is a full million yuan cheaper.

It's not that he doesn't want to set it so high, but mainly because of different strategies.

For Lotus, he still hopes to sell in large quantities and seize the sales of Porsche 718, Porsche 911, Mercedes-Benz AMG, BMW M4, Lexus LS, Mercedes-Benz S-Class, Audi S7 and other models.

It is expected that the annual sales of these three models (F1 two-door version, F1 four-door version and F2 version) can reach 100,000 units. Even if they pass, it would be the best if they can reach 200,000 units.

In this way, at least tens of thousands of jobs can be created in China, and there will be more suppliers and workers in the relevant industrial chain.

"When do you plan to hold the launch conference?"

"May 2."

"That's a few days away."

"Yes, Your Highness, there is still a week."

"What about marketing? How do you plan to do it?"

Marketing is too important for car sales.

This point, 663 has a deep feeling.

Memory, in his previous life, he worked in a marketing position in a certain OEM, and often involved looking for media for publicity.

Whether it is soft implantation or hard promotion, major car brands have used all means to gain traffic.

Promoting their own brands is the foundation.

Discrediting other companies' brands is the real thing.

Degrading the other party.

Then elevating oneself.

Especially for competing cars of the same price.

In short, there is no bottom line.

Many people were misled by marketing and water army, and when they reacted, it was already too late.

In short, if the car brand did not do marketing advertising at that time, it would not survive at all, and the car could not be sold.

Therefore, marketing is also very important for cars.

As long as the car has a beautiful appearance and good marketing, then after it is launched, even if it is bad, it will not sell too badly in the early stage.

"Marketing?"

"We plan to invite some media and reporters to attend the new car launch, and then find celebrities to endorse it."

Xiao Yunhai shook his head: "Your method is too ordinary."

"What's your plan, Your Highness?"

"It's not a good plan. The most important thing about marketing is to attract attention."

(abbf)"So, for the European and American markets, we can find a few big stars to support us, spend money, and invite that Taylor Swift, who seems to be a singer and seems to be quite famous, to hold a concert."

"Longguo also hasIt is an important market. You should find Yang Mi and negotiate with her to let her organize a group. ”

“Invite people to Xinhan to make a bigger splash, and then coordinate with Weibo, Penguin, and Byte Company. Only by cooperating can the popularity be increased.”

Inviting celebrities is to increase the popularity. After all, the attention and popularity of celebrities are still very high.

Especially some celebrities with strong influence, with their own popularity, even if they don’t take the initiative to find people, there will be media reports, but this kind of media reports are more about the celebrities themselves, not the cars.

If you spend money on marketing, the car will be highlighted.

In addition, Yidian Technology also has the world’s largest mobile information app, Yidian Information cooperates. Xiao Yunhai believes that the exposure is absolutely OK.

It depends on the exposure. Whether it can be converted into users and orders depends on the situation.

In a word, the focus is still on the Longguo market.

After all, Longguo is now the world's largest automobile market.

In recent years, Longguo's economy has improved significantly, and real estate companies have recovered.

There are too many rich people.

They need luxury cars to set off themselves.

Otherwise, half of Porsche's global sales will come from Longguo.

This is even more true for BMW, Mercedes-Benz, and Audi.

Therefore, the Longguo market is particularly important.

"Taylor Swift?"

"Is there anyone with this name?"

Yang Zheng was a little confused.

Obviously, he didn't pay much attention to the entertainment industry.

Xiao Yunhai still knew more than him.

But he didn't know many European and American stars.

"Taylor Swift is a singer from the United States, named Taylor Swift."

"Very influential. ”

Speaking of influence, he suddenly thought of Marvel.

Marvel is now in its heyday.

Even more awesome than in the past. (To read the exciting novels, go to Faloo Novel Network!)

With the special effects of Dream Chaser, the scenes of Marvel movies are more grand.

The fighting special effects are not so weird.

The global box office of "Avengers 2: Age of Ultron" is as high as 1.9 billion US dollars.

In addition, Dream Chaser and Universal cooperated in the first part of "Jurassic World".

It was released at the end of last year and earned 2.1 billion US dollars in the global box office.

Now Dream Chaser's Special effects are synonymous with big-name movies.

It is many times better than Industrial Light & Magic and Weta Digital.

The main thing is that the things they make are not so stiff.

Just like the dinosaurs in "Jurassic World", from the visual effect, they are the same as the real ones.

However, Industrial Light & Magic uses 3D modeling and then 3D printing sculptures. Even if the dinosaurs are realistic, they can be seen to be very stiff when they move.

This is completely absent in Dream Chaser.

Dream Chaser started out as an animated film.

"The company previously acquired Marvel, which is in Hollywood and has many well-known actors. YouAlso contact Marvel to see if they have any good suggestions. ”

“Okay, Your Highness!”

Soon, Yang Zheng arranged for someone to contact Taylor Swift.[]

Directly spent 22 million US dollars to invite her to hold a concert at Xinhan and to be the spokesperson for Lotus in Europe and the United States.

The endorsement period is 2 years.

Now it is 2015.

22 million US dollars is definitely a big deal for Taylor Swift.

You know, she only collects a few million US dollars for a concert.

| =|

And most of her endorsements are less than 10 million US dollars, which is still a lot.

So when faced with the invitation from Lotus Cars to endorse and hold a concert in Xinhan, she did not refuse.

This is the time when her career is on the rise and it is a good time to make money. How could she refuse.

Besides, the boss behind Lotus Cars is the Xinhan royal family.

What if she offends them after refusing?

To Yu Da Mimi was easier to talk to. She gladly took on the responsibility and brought her company's actresses to Xin Han to attend the new car launch held by Lotus Cars. She also asked the company's artists to do marketing and advertising for Lotus cars through Weibo.

In short, it was a lot of fun.

Of course, they were also very happy to receive money.

So.

On May 2nd.

Many Longguo celebrities came to Xin Han.

In addition, Marvel also brought cooperating artists such as Black Widow and Olsen to Xin Han under the guidance of their agents to attend the Lotus car launch.

With the arrival of these people, the global Internet began to report on their visit to Xin Han on a large scale.

There were more hot topics on the Internet.

People speculated what they were going to do in Xin Han.

(Ps: I'm writing here... I'm in a bad mood! I'll write it tomorrow).