I, the super rich crown prince, will build the richest country

"You mean Fiat wants $13.5 billion, no less?"

Xiao Yunhai in Xinhan received a call from Yang Zheng.

"Yes, Your Highness, and this is the decision made by the Fiat board of directors, but Fiat CEO Marchionne seems unwilling to sell these two car brands."

"Your Highness, avoid making more trouble. In fact, I think the price of $13.5 billion is acceptable."

"Although it is much more expensive than expected, these two brands, especially Ferrari, are really valuable."

Yang Zheng whispered to persuade, he was worried that Marchionne would change his mind and not sell it, then the half month of negotiation would be in vain.

"In that case, then 13.5 billion US dollars." Xiao Yunhai heard it and made a prompt decision and agreed with Yang Zheng's statement.

Although 13.5 billion US dollars is indeed a lot, thinking that being able to take over the two luxury car brands of Ferrari and Maserati will help promote the development of Xinghai Automobile.

It is not unacceptable to suffer a little loss.

Besides, they just extorted 60 billion US dollars from Shaluotuo.

"Okay, I will talk to Fiat right away."

Seeing that Xiao Yunhai listened to his advice, Yang Zheng breathed a sigh of relief and showed joy on his face.

"Yeah."

"How is the progress of Lotus and Aston Martin?"

Originally, he planned to talk to Volkswagen Group about Skoda, and wanted to take Skoda down, and the chance was very high.

After all, the sales volume of Skoda is not very optimistic. As long as the price is right, Volkswagen Group is likely to sell it.

But later gave up.

In another five or six years, the era of electric vehicles will come completely.

Fuel vehicles will also start to decline.

By then, some companies with weak brand competitiveness will be eliminated.

For a brand like Skoda, it is impossible to say that it has no reputation, but in terms of how strong it is, it is not.

In the early days, it was stronger than domestic companies such as Bili and Changan.

But with the rise of domestic companies, 033 was slowly caught up.

Besides, even the influence of car brands such as Volkswagen, BMW, Mercedes-Benz, and Audi has rapidly declined in the era of electric vehicles, let alone Skoda.

So it gave up.

Turn to the field of luxury cars.

Many people still recognize the luxury car brand.

Especially car brands like Ferrari, Porsche, and Aston Martin.

Even if the era of electric vehicles comes, there is still a certain premium ability.

Moreover, in the era of electric vehicles, electric versions can be launched.

Just like the electric version of Porsche Panamera.

Many performance parameters are not as good as domestic electric vehicles of more than 300,000 yuan.

But they still sell for millions, and there are still many people buying them.

These May Days do not show that the brand influence of luxury cars like Porsche is not gone just because they are gone.

In layman's terms, chicken shit has several layers.

For another example, if the BMW electric car can be designed as well as the domestic electric car.

For example, the price is only 30,000-50,000 yuan more expensive than the Ji Ke.

It is guaranteed that most people will choose the BMW brand.

Even if they know that they will spend tens of thousands more just to buy a logo.

But many people buy it for face.

Those who know the business know that the two cars are the same.

Those who don’t know the business think that you spend 300,000 yuan to buy a brand-name car, and you will inevitably be complained when you drive it home.

To put it bluntly, blue sky and white clouds have been deeply rooted in the minds of two or three generations in the 1990s and 2000s for more than 20 years.

It is not so easy to change.

This is why so many people buy BMW electric cars.

Xiao Yunhai will definitely not follow that old path.

And mastering the core technology (battery) can make his (cgee) car brand absolutely leading in the era of electric vehicles.

(Not selling more powerful batteries to other car manufacturers)

So there is a moat of brand premium.

"Lotus and Aston Martin, both have reached an agreement, the contract has been signed, and the final approval procedures are in progress."

"Once the British and Malaysian governments agree, the acquisition will be completed."

"Hmm~~" Xiao Yunhai nodded slightly, thinking of the dispute between Xinhan and Malaysia, he reminded; "Lotus needs to spend more time on it, worried that the Malaysian government will obstruct it."

"I have thought about this problem, and I have communicated with the executives of the British Lotus Automobile Headquarters. Once the Malaysian government intervenes, they will persuade Malaysia to sell."

Although Lotus Automobile Company was acquired by Malaysia's Proton Motors.

But in the past 10 years since the acquisition, the brand awareness has been getting lower and lower, sales have declined, and production has been stopped several times.

Lotus Cars in Britain has long been dissatisfied with Proton.

Now, Xinghai Automobile Company in Xinhan has extended an olive branch, and naturally hopes that Xinghai can acquire their Lotus. After all, Xinghai Automobile Company is backed by the Xinhan royal family and has strong financial resources.

In the final analysis, no one wants to follow a poor guy.

After hearing that Lotus Automobile Headquarters will intervene, Xiao Yunhai is relieved.

Malaysia is also a member of the Commonwealth.

With the opinions from Britain and Proton also wanting to sell, the Malaysian government has to consider the consequences even if it wants to stop it.

If this is the case, Xiao Yunhai doesn't mind waiting for an opportunity to send troops to the Malay Peninsula.

Capture West Malaysia and Singapore.

Drive Muslims to several provinces in southern Siam.

Or send them to Java.

Anyway, Java is also a Muslim country.

He believed that Java would be very "warm" in its hospitality.

After all, they had a "friendship" before.

Here, after Yang Zheng finished talking to Xiao Yunhai on the phone, he immediately returned to the conference room.

"Mr. Marchionne, just pressYou said, 13.5 billion US dollars, we bought it. "

After hearing this, Marchionne persuaded: "Mr. Yang, why don't you think about it again? This is 13.5 billion US dollars. If you buy it back, it will take many years to make it back."

"No, we have already thought about it."

"Yang, think about it again, don't rush to give me an answer."

Marchionne did not give up.

Hope Yang Zheng would say that he gave up and would not sell it.

However, Yang Zheng had already seen through his tricks, which would allow him to succeed. (To read the novels of Bao Shuang, go to Feilu Novel Network!)

"Mr. Marchionne, I have thought it through very clearly. I think we should not waste time. Let's sign the contract quickly."

Seeing that Yang Zheng was unwilling to give up, Marchionne sighed.

Had to give up his idea.

Accept reality.

"Okay!"

"Yang! You win. "

Yang Zheng didn't know whether to laugh or cry.

This was the first time he met someone who actively persuaded the buyer not to buy.

Sure enough, there are all kinds of things in the world.

The two parties signed the transaction contract on the same day.

Xinghai Automobile acquired Ferrari and Aston Martin for $13.5 billion.

Because it is not a small company, this acquisition of well-known companies needs to be approved by the country where they are located, that is, the Italian government, and only then can the transaction be truly completed.

For this kind of market behavior, the general government will not obstruct it, as long as it does not involve companies with sensitive information.

In addition, Xinghai Automobile Company promised that after the acquisition, it would not reduce the number of factories and employees in Italy. quantity, and will increase investment.

So, the acquisition was approved by the Italian government on the third day after it was submitted. []

At the same time, the British government also approved Xinghai Automobile's acquisition of Aston Martin and Lotus. (Although it is a sub-brand of Proton, the company is in Britain. This kind of acquisition of a cross-border enterprise also requires the consent of the two governments.)

The news was quickly known by the media and leaked.

So, the whole network was hotly discussing this matter.

"US$13.5 billion to acquire Ferrari and Aston Martin, my god, this is too rich, this is probably the largest acquisition in the history of the automotive industry."

"Awesome, it is worthy of being a rich country, this move is different."

"Tsk tsk, from now on, Ferrari, Maserati, Aston Martin and other luxury car brands will all be modified into new cars. ”

“Awesome, Xinghai Automobile is so rich. This company is called Xinghai. Could it be related to the Xinhan royal family?”

“Have you just connected to the Internet? Xinghai Automobile is the company of the crown prince. Do you think it has any relationship with the royal family?”

“Why did they acquire Lotus Automobile? This car company is about to go bankrupt. It is not worth spending $100 million to buy it.”

“So what if it goes bankrupt? They are rich. They can buy it if they want.”

“JustWhy worry so much? It's just $100 million. Others can earn it in just a few hours. ”

Perhaps after seeing the British side agree, the Malaysian government thought again and again, and finally agreed to the acquisition.

Even if they hate Xinhan in their hearts, sometimes they have to admit defeat.

The previous Xinhan could beat them and make them flee in embarrassment.

The current Xinhan is getting stronger and stronger, and even has stealth fighters.

They have all kinds of advanced tanks, warships and supersonic ballistic missiles. Now it is probably like drinking soup to fight them.

Can't afford to offend.

Forget it, it's better to pass it.

With the approval of the Malaysian government, it also means that the Lotus car brand is officially under the Xinghai Automobile Company.

Soon, Xinghai Automobile became a group company.

The five car brands of Meteor, Lotus, Maserati, Aston Martin and Ferrari were incorporated into it and operated as independent subsidiaries.

In early October.

Xinghai Hai Automobile Group announced that Lotus was renamed Lotus and retained ownership of the Lotus car trademark and brand.

At the same time, it invested 2 billion Chinese yuan to build a super factory in Xinhan to revive the Lotus car brand.

It also announced that Lotus will fully transform into an electric car and enter the field of electric supercars.

Retaining the Lotus car brand is a plan to split the original Lotus into two.

From one brand to two brands.

Lotus focuses on supercars.

Lotus splits into a mid-to-high-end brand.

Positioned as an electric luxury car brand of around 45,000-70,000 US dollars.

And Lotus is positioned in the price range of 70,000-100,000 US dollars.

A once well-known supercar brand name is always better than a new one with no reputation.

(Ps: I'm stuck and have a headache!).