Zhu Li nodded with satisfaction, and soon he rode the Wind Chasing Horse and left the Prince Su's Mansion!
In fact, a long time ago, Zhu Li consciously wanted to create a big brand that could make money!
The concept of brand definitely did not exist in the Ming Dynasty, but Zhu Li could create a brand himself!
And Zhu Li had a ready-made technology that could make color-changing mugs! Although it was a modern technology in later generations, the threshold was not very high. Zhu Li had people study it for more than two years and finally conquered all the key technologies! Now, a batch of color-changing mugs have been produced in his kiln factory!
The so-called color-changing mug is a cup that changes color, and the color of the cup changes according to the water temperature! The manufacturing process of this thing is not difficult. Find a group of top ceramic craftsmen, give them the method of making it, and let them tinker with it themselves. It's just a matter of time!
Now that the color-changing mug has been manufactured, another problem has also come up, that is, the brand effect that he had planned to create before!
How to create a brand that can be recognized by the common people and royal relatives of the Ming Dynasty depends on Zhu Li's unique operation method!
Soon, Zhu Li came to the kiln factory! .
After seeing the packaging boxes that he asked Manager Liu to prepare, Zhu Li nodded with satisfaction!
In addition to the quality of the product itself, the quality of a brand also has another very important factor, that is, packaging! As the saying goes, clothes make the man, and saddles make the horse!
The same is true for commodities!
A cup itself is worth one or two taels, but it can be sold at two different prices if it is sold in an ordinary box or a high-end and exquisite box!
This is the importance of packaging! Rich people like face! Many times, when people spend money to buy a product, they don’t look at its own value, but how much spiritual satisfaction it can bring to themselves. To put it bluntly, they can show off with this thing!
In this regard, Zhu Yu naturally knows how to operate! In the later generations, there are three holy words!
They are: high-price recycling, high-salary employment, and prosperous shop transfer! And what is recycled for one of the high-price recycling? Naturally, it is recycling luxury goods!
And these luxury goods, without exception, are all based on the brand effect to create a market!
If you sell a thing in bulk, its price is not worth mentioning at all, but when it is labeled and branded, the price is different. The value of an ordinary product may increase ten or a hundred times! And this thing is also divided into user classes! To put it bluntly, it is the market positioning, which must be accurate and sold to the right people! "Very good, just pack them according to the corresponding grades!"??
"Please pack all the produced cups for me in the shortest possible time!"
Zhu Li then instructed Manager Liu.
"Then theseWhat is the price of the cups? "
Manager Liu asked cautiously.
"Not a penny, all are given away!"
"All the princes will have one, and all the nobles will also be given a set! ”
Zhu Yan waved his hand and gave the order slowly.
At present, he directly divided these color-changing mugs into three levels!
Emperor Set!
Fine Set!
Craftsmanship Set!
Among them, the Emperor Set is naturally only available to the emperor and the royal family! Ordinary people, as well as wealthy businessmen or nobles, can only buy and use the Fine Set and the Craftsmanship Set!
This gameplay, Zhu Yan made it very neat!
This is the celebrity effect. The gifts given to the emperor and the princes and nobles are considered the initial advertising investment, and also a brand effect for these color-changing mugs!
That is this thing, That's something that even the royal family and nobles use! As long as the royal family and nobles accept these color-changing mugs, Zhu Liang will be able to make a name for himself, and countless wealthy merchants will flock to it!
Although they can't use the emperor's suit that only royal members can use, the other two levels are still available! They can also use the same ones used by nobles!
If you show it off, it will be a face-saving thing! Zhu Liang mainly makes money from these wealthy gentry and wealthy merchants. Ordinary people are unlikely to buy this thing, so Zhu Liang will not have any psychological burden! Of course, there will be other marketing methods in the future!
For example, hunger marketing!
If this thing is put into the market in large quantities, it will be worthless! Therefore, Zhu Yu must grasp the measure! Use the routine of hunger marketing to thoroughly build the reputation of this thing, and then slowly increase the volume, which will surely make countless people fight for it!
Although Manager Liu did not know the reason, he knew that Su Wang Zhu Yu would never do a loss-making business, and there must be a deep meaning in it! Although he was a little surprised, he did not ask anything more and directly followed Zhu Yu's instructions! ...
Two days later.
The two panda cubs that Shu Wang Zhu Chun promised to give to Zhu Yu were escorted directly to Ganzhou by a team of Shu Wang's personal guards.
| =|
The two panda cubs, one male and one female, are only about three months old!
In theory, the panda cubs of later generations will be weaned after at least six months, but these two panda cubs are different because they are not captive, but wild!
Their physique is much better than those artificially bred giant pandas of later generations! As for feeding, whether it is goat milk or cow milk, there is no shortage of it in the Su Wang Mansion now, so it is not a big deal!
In addition, with some fresh fruits and fresh bamboo transported from Shuzhong, it will definitely not be a problem to raise these two little guys! What's more, Zhu Yan has a lot of elixirs here. Feeding the two cubs with some will ensure that their bodies will notAny problems! A three-month-old panda cub weighs about 10 kilograms, and can grow to more than 20 kilograms in six months!
A panda that is about one year old can grow to 70 or 80 kilograms, so the most fun and the most suitable time to interact with it is between three and six months! No matter how big it is, even if it doesn't attack you, it may cause accidental injuries!
After all, this thing is not called an iron-eating beast for nothing. Not to mention its amazing bite force, an adult may be injured by a bear paw! Especially Zhu Zhanfeng and Zhu Zhanyan, if they want to play with pandas, it's okay before six months, but after six months, try to just watch and don't touch!
Of course, Zhu Li can also tame these two iron-eating beasts and make them docile and obedient after adulthood, but that will cost him a lot of pills! Anyway, keep them first and talk about it later!
The two panda cubs were sent in an iron cage, and there are people who are responsible for their care.
The three-month-old panda cubs were particularly adorable. Zhu Zhanfeng and Zhu Zhanyan were delighted to see them. Even Concubine Gao, Gu, and Li were very fond of them after seeing them!
However, Gu had already been promised that these two pandas would be given to her to raise, so Zhu Jian directly arranged for people to build a cage specifically for raising pandas in their yard!
With these two little pandas, the brothers Zhu Zhanfeng and Zhu Zhanyan were reluctant to let go!
A little ball weighing more than ten pounds was definitely nothing for Zhu Zhanfeng, but it was a bit difficult for Zhu Zhanyan, mainly because it was not a dead thing, but could move and struggle!
But even so, Zhu Zhanyan still had a lot of fun!
The entire Su Wang Mansion also had a lot more laughter because of the two panda cubs! ...
The next day, Zhu Li was having lunch with his family when he suddenly heard a report from his personal guards that there was a letter from the imperial court! Zhu Li took the letter and looked at it, and his face showed shock!
"Li'er, what's wrong?"
"Is it your father who wrote?"
When Concubine Gao saw Zhu Li's expression, she couldn't help but ask anxiously.
Could this brat have done something to make His Majesty unhappy? "It's my father. He said that he will go on a tour to the west after the New Year and come to Ganzhou!"
Zhu Li did not hide it, because this matter could not be concealed. The old man had already made it public, and he also specially greeted him! "Your Majesty is coming to Ganzhou?"
When Concubine Gao heard this, she was also surprised!
This was something she had never expected! But at this moment, she seemed to understand why she had stayed in Ganzhou for more than half a year. Zhu Yuanzhang seemed to have forgotten her and did not ask her to return to Beijing! It turned out that His Majesty planned to come to Ganzhou in person! Not only did Concubine Gao understand, but even Zhu Yan also reacted! And the old man should not have decided recently, but had this idea a long time ago! Otherwise, he would not have let Concubine Gao stay in Ganzhou for so long!
"Father'sThat's exactly what he said, but I don't know why he came!"
Zhu Yan shook his head, and couldn't figure out what went wrong for a moment. Zhu Biao was supposed to come to the northwest, but he was replaced by Zhu Yuanzhang! Even if the western tour was cancelled due to Zhu Biao's health, it would be impossible for Emperor Zhu Yuanzhang to leave Yingtian Prefecture easily!
"Yan'er, your father must have his reasons for coming to the northwest. Isn't there more than half a year to prepare? "
Gao Guifei reminded Zhu Yan at this time.
Although she didn't know Zhu Yuanzhang's specific purpose, her intuition told her that Zhu Yuanzhang was coming for Zhu Yan!
She reminded Zhu Yan to prepare, and naturally took advantage of this year to deal with some things that Zhu Yuanzhang shouldn't see!
This is what she is most worried about now!
After all, some of the things Zhu Yan did made even her feel scared, who knows if it would anger Zhu Yuanzhang? "¨~ OK, son knows! ”
Zhu Yu nodded, and without saying anything more, he put down his bowl and chopsticks and went straight back to his study!
The old man wanted to tour the west, obviously for himself!
Not only Concubine Gao thought so, but the first thought in Zhu Yu's mind was the same! If it was just for the purpose of moving the capital, anyone could be sent to investigate. The old man was so old that there was no need for him to travel long distances! After thinking about it, the reason why the old man could make a personal trip seemed to be because of himself!
But what was the purpose? After returning to the study, Zhu Yu paced back and forth, and heard the father and son of the Geng family discussing again!
"Your Highness, there is actually one thing that is certain. Even if His Majesty really came for you, he certainly did not come to question you, at least he would not break up with you!"
"Maybe it could be a good thing! ”
If the emperor came here to cause trouble, he would definitely not come here in person! After all, the northwest is now completely under the control of Prince Su Zhu Jian. If they were to fall out in person, the emperor would be in danger!
There is no reason for Zhu Yuanzhang to put himself in danger, even if he is facing his own son! "Qing'er is not without reason!"
"Isn't the King of Qin a jerk?"
"Your Majesty didn't come to Xi'an Prefecture to raise an army to question him, but he summoned him to Yingtian Prefecture with an imperial edict!"
Geng Bingwen said with deep agreement.
"This is what I can't understand the most!"
"If the old man didn't come here to cause trouble, did he come here to talk to me? "
Zhu Yan naturally understood what they said, but the most important thing was that he couldn't figure out the purpose of the old man coming to Ganzhou! He could only be sure that the old man should not come to cause trouble, but for what reason, (Zhao) there was no way to talk about it, and it was impossible to analyze it at all!
This feeling of being completely out of control of something made Zhu Yan feel a little tired! And Concubine Gao just reminded him that there wasMore than half a year, let him prepare early! The key is how to prepare?
I don't know the purpose of the old man coming to the northwest, so there is no way to prepare! I can't just stop all the things I'm doing now because the old man will come to Ganzhou in half a year? "Remember the matter that His Majesty made Zhu Yunwen and his brother kings before?"
"Your Highness, weren't you thinking about the purpose of the old man doing this?"
"Have you really never thought that the old man might want you to take over Zhu Biao's position?"
Geng Bingwen reminded him suddenly at this time.
"It doesn't make sense. This king is just a concubine. Even if the old man really wants to choose other sons, he should first consider the legitimate son, the old fourth son!"
Zhu Li shook his head directly.
It's not that he didn't think about it, but he felt that the possibility was too low. As soon as the idea came up, he was denied! "Then why didn't your Majesty go to Beiping, but came to Ganzhou instead?"
Geng Qing reminded him disapprovingly, obviously he felt that this possibility was still very high!
Hearing this, Zhu Li was speechless.
Geng Qing's words actually made him unable to refute!
But it still made him feel unrealistic to believe that the old man would actually want him to replace Zhu Biao!
Zhu Li pondered: "Could it be that you think too much?"
"Although I don't know what the purpose of my father coming to Ganzhou is, it shouldn't be for me to be the crown prince!"
"As an emperor, would you choose a concubine's son instead of the legitimate son to inherit the throne?".
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