Hong Kong movies: Building a chaebol starts with taking over the Ni family

Chapter 53 "Happy Ghost" meets "Provincial and Hong Kong Flag Soldiers", propaganda is like Mars hitting the earth!

Someone once said that the last thing people who do business, or do big things, cares about is face

To do things is to do things, and you don't care about any attitude

Facing Lei Juekun's ridicule,

Ni Yongxin asked: "How do you think you have a small cinema company, how can you win the support of the producer with the three major cinema companies?"

"Are you the same as Shaw Brothers and Golden Harvest to collect the release deposit?"

Lei Juekun was shocked, in this era, the producer wants to release it through cinemas

You have to pay a sum of money to pay for the cinema

For example, it is necessary to pay a box office deposit for at least one week and at most one month

If the appeal of the movie is not enough, the audience is very small

Then for cinema filmmaking, it is a big loss

And it is on the basis of the loss of another box office,

On Hong Kong Island, that is, Shaw Brothers, Golden Harvest was released in its own cinema line

You don't have to pay this fee, anyway, it's your left hand and your right hand

Other small studios, small studios,

All of them have to pay this deposit

Originally, the budget of independent studios was not too high

Having to pay this amount of money again is undoubtedly even worse.

"But how do you judge the popularity of this movie?".

"It's not going to be a bad movie, I'll let it be shown in cinemas!".

"This detail is a trade secret, so I can't say it conveniently,"

he said

Ni Yongxin said with a smile

This has been used perfectly in the marketing of later generations

Besides, what about this?

As long as enough high-quality movies are absorbed, what if the compensation is a little

In another time and space, Princess Jin in order to attract small producers,

He was also the first to implement this system

Didn't the three major film companies follow one by one?

"Let me think about it slowly," Lei Juekun said

This is an opportunity that he wants to seize, but is afraid of failure

Ni Yongxin said: "This is normal, it is better for us to make an agreement once," he said

"What does that say about my vision?".

Lei Juekun immediately had the spirit, and there was also a chance for trial and error verification.

"I guess this time my "Happy Ghost" box office can exceed 20 million,"

he said

"If there is this box office, we make this deal,"

he said

"If not, we'll just work together on the film,"

he says

Lei Juekun was surprised: "You are crazy, the new film of the Mai brothers during this period has been released,"

"

"Provincial and Hong Kong Flag Soldiers", a big production, the first few parts have a good reputation,".

"Your movie competes with him, and it is good to have a box office of 10 million,"

Ni Yongxin said: "Let's make this bet, you won't have anything to lose anyway," he said

Lei Juekun thought about it, it seemed to be this truth

He stretched out his hand and said, "Then I wish us a happy cooperation," he said

"What propaganda we need this time is not,"

he said

"We can advertise on TV and put up posters on buses," he said

Ni Yongxin felt that he would only put posters on the bus

This is the most cost-effective

"Stick it to the TV and put it on the bus."

"And we're going to have a premiere at your Golden Princess Theater tomorrow night,"

"What is the premiere?" asked Lei Juekun

This is a regular movie promotion and campaign after the 21st century

In the eyes of people in the 20th century, it must be a novelty

There is also propaganda on paper, which is simply published in Ming Pao

"Happy Ghost Accompany You for a Wonderful Christmas".

Here are a few cool photos of the three actresses on the beach

This is the promotional poster designated by Ni Yongxin

The poster on the bus is much more normal

It's just a male protagonist wearing the official uniform of the Qing Dynasty,

There are also three frightened little girls.

And Golden Harvest's satellite company, Mai Brothers Film Co., Ltd., is much more gorgeous

In an interview arranged by TVB,

The moderator asked the question, "What do you think of your competitor Happy Ghost?"

Director McDonald Bear asked, "Who, how can a ghost be happy?"

"This must be a Shaw Brothers movie,"

he said

"Shaw Brothers movies are going downhill more and more,"

he said

There was also a hint of regret in his tone, "It's a pity that we are also Shaw Brothers,"

he said

"It would be nice if they had changed their system a little more flexibly,"

he said

"Director Mai, this is an independent production company's film,"

he said

When it comes to this, McDonald's Bear has nothing to fear

Since it's not a Shaw Brothers movie, I don't want to build momentum for the other party.

"That's a lot of novelty,"

he said

"Actually, some people say that we are filming some male thieves and female prostitutes,"

he said

"It's all about the lives of people on the fringes of the city,"

he says

"But we are also describing the plight of these people,"

he said

"Tell us citizens in the other direction,"

he said

"Don't go to such a dangerous life, cherish the current ordinary life,"

·······

Listening to these clichés, Le Huizhen yawned

I knew I would have gone to the premiere of "Happy Ghost".

Which is the youth and beauty, and there are new movie activities

And not here to listen to this director,

Although the truth is correct, but an elderly middle-aged man,

The attitude of can't wait to educate the audience is very greasy

The Golden Princess Theatre, which is a theatre located on Russell Street

With a capacity of 1,000 people, this cinema is currently the largest cinema on Hong Kong Island

At the door, under a huge poster, a red carpet was spread all over

A Mercedes Benz stopped,

Li Lizhen walked in the car, she was wearing an evening dress

Just

putting makeup on your face is enough for a makeup artist to do it for three hours

When she left, she had to drag the long skirt with her hands

In front of me are reporters with flashing lights

A reporter turned on the flash when he

did

If it's as dazzling as lightning,

Li Lizhen, who was inexperienced, was busy blocking it with her hands

An old master with braided hair said, "Miss, you're a newcomer!"

"Don't be afraid, take it easy, we're photographers,"

"It's about capturing your best side and presenting it to attention."

"You and I are not enemies, we are close partners,"

"We all have a common goal and want to bring out the best in you. "